Why Can't LEGO Click?

A reader writes "This article from FastCompany.com contains a fascinating history of Lego, from wooden toys and the basic eight-stud brick to Star Wars kits and Mindstorms. According to the article, changes in the way children play has made the Danish toymaker struggle to adapt, while holding on to the values that helped build it's reputation. 'Once, for a brief moment, Lego changed the way kids played as well as the way kids learned to think. Lego hasn't been that kind of leader in a long time.'" The article itself paints a sad picture - LEGOs were such an integral part of my growing up, I can't imagine growing up without them. My favorite thing was to construct vast cities, and then launch billiards balls at them, pretending it was meteors coming down. Hurm. I think that may disqualify me from ever being put in charge of heavy weapons ordnance.

Comments

Can't get Lego's like you used to

[mikerbob]

I've found that buying a set of just simple blocks is difficult if not impossible! When I say simple bricks, I mean the 2x4, 2x10, etc. not the 1x4, 1x8, etc that now come in the "buckets" that are available at .

I had the luck of growing up near a Lego plant (then manufactured by Samsonite here in the US) and employees could by large bags of the bricks that were swept up from the floor of the plant for a dollar a bag. The bricks were dirty, many were misshaped. We had a Christmas tradition of dumping the newly delivered bags in the sink and washing each brick and sorting out the melted ones. I didn't knwo 'sets' were available until I'd moved on to the next stage: girls.

Can't get a bag of bricks like that -- just those useless 1x pieces.

Who needs heroes when you have a mind?

[ConceptJunkie]

Well, gee whiz, how did kids ever play togther before there was TV? Your argument is ludicrous... if anything I think the problem with Lego is that it's not Lego anymore, unless you stick with the very basic stuff. Lego was originally large quantities of very generic pieces that would as easilt build a house, spaceship, car or dinosaur. Nowaways, most Lego sets are essentially models. You build the model, there might be some variations possible, but with all the specific pieces they have now it doesn't require any imagination. Also, one of the strengths of Lego was its limitations. There weren't pieces to cover every possible thing you might want to build so you had to learn both creativity and compromise. In more recent days, they make models that look like the things they look like (to paraphrase Homer Simpson) in part by making one-off pieces specifically for the target model. Sure, the resulting model looks better, but to me it violates the basic principle of what makes Lego the best toy ever. My kids have a lot of Lego, some of it is 30+ years old from my early childhood. They received several of the Star Wars sets, which are very cool, and in each case, the sets were built once, and then cannibalized for the latest original creation. Now the Star Wars sets do seem to have fewer non-generic pieces than other sets I have seen, but in my family's case, being able to create your own toys out of Lego is the highest requirement.

I'm sorry if you feel the way you do, but in my book, if a child can't be creative without a TV show or something to draw from, he or she is going to grow up to be another boring person. My kids do watch their share of TV.. I'm not a purist in that regard, but their imaginative games, drawings, Lego models, etc, veer wildly into realms they create themselves. I think all children should have to drive and capacity to be like this. I have always steered them towards toys that lend themselves to creative play, which is what I myself was brought up on, and at the end of the day, with a toy box stuffed full of cool things, often times their favorite indoor toy is blank paper and something to color with.