Slashdot Mirror
AMD To Hide MHz Rating From Consumers
pezpunk writes: "Tom's Hardware is reporting here that AMD's next-generation Athlons will be identified by model number rather than Mhz rating. This means that an Athlon will be designated an "Athlon 1600" even though it's only a 1.4Ghz part. The true clock speed of the chip will NOT be shown either on the chip itself or even in the BIOS. Apparently, they're desperate to compete with higher-clocked Pentiums in the minds of consumers -- proof that even the underdog can pull dirty marketing tricks =("
It makes sense to me. Lower MHz Athlons are always compaired to higher MHz P4's in benchmarking and stuff. It just proves the MHz isn't everything.
Which is the marketing scheme? The faster MHz? Or the better chip????
Good quote, too many chars. Seriously, the slashdot 120 char limit sucks!