Chipmakers Angling For Support

defence budget writes "According to this article at CNet, what once happened with Intel and Microsoft might be happening with Linux, AMD and Intel. Apparently "In a sign of how strategic Linux has become, AMD and Intel are angling to lure open-source programmers to their future chip designs". I cannot see how the low end market will react to this, but surely the high end market should see the potential advantages in migrating to systems running on hardware custom built for Linux?"