Sun, Philips Push MPEG-4 Up Steep Hill

Kellym writes: "Sun Microsystems and Philips Digital Networks are putting their chips on MPEG-4 in the battle to determine the streaming media standard of the future. The companies have agreed to expand their year-long relationship to promote and develop MPEG-4 technology for broadband and wireless markets. The companies have partnered on marketing and have agreed to share technologies. In the most recent deal, Philips licensed Sun's StorEdge Media Central server technology. Philips said it will include the technology in a WebCine Server MPEG-4 system it is developing to run on Sun's Solaris Operating Environment and Sun Cobalt servers."

Comments

GOOD

[Aqua OS X]

I want everyone and their mothers to support MPEG 4. As a web developer I am simply SICK of having to support 3 different media players and a bunch of different OSs. I want to be able to stream 1 format that can be played on every media player on every OS.

It's time we stopped tring to one up each other with new codecs and media players. We need to seriously PICK SOMETHING. This is the only way technology gets adopted by the masses.

I don't have to upgrade my CD player, DVD player, radio, or microwave every 6 months, why should I have to update my stupid computer's media players.

Consumers HATE adding plugins, codecs, and players...and I hate developing for 1 million different things.

MPEG4 is dynamic, auto-upgradable, and will make me a muuuuuch happier camper.