No One Wants The Not-Coms
angkor points to this Siliconvalley.com article about companies not jumping for the newfangled TLDs like dot-biz. "This is delicious revenge for all the spam I've gotten reminding me to reserve new domain names now before they're all gone ... ." Besides the nice sound of "dot com," perhaps the restrictions surrounding the new official TLDs help to prevent them selling like hotcakes. The world won't be fair until the LED museum and similar sites are offered -- No, given! -- .museum addresses.
This is exactly how I think they should do it, however I think com should be eliminated completely in the new system because its a complete mess. Something synonymous should be created like corp or inc (or biz, but that one is about to be shot to hell like com already is). Similarly, npo could be created to replace org, and net could be merged with corp.
I dont mean to say the current domains should be eliminated, but registration should be frozen in favor of this new system. Hopefully, if it took off, everyone would eventually switch over.
In place of geographic classification (or in addition to), subcategorical domains might be a good idea (think how Usenet groups are arranged, just flip it around). Amazon.books.corp for the current amazon.com; but amazon.restaurant.corp (or amazon.ma.us.restaurant.corp) for a hypothetical restaurant in Massachusetts, US, called Amazon. This way, two geographically identical businesses with the same name performing different services (Amazon restaurant? Amazon dry cleaners? Amazon gas station?) wouldnt even have to fight over names.
Liberty in your lifetime