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Salon Goes For Annoying Jump-Through Ads

macsforever2001 writes: "It looks like Salon is going to try to ram ads down our throat in a very offensive manner according to this Yahoo article. Now they won't directly link to articles, but instead link to a Web Ad which then links to the article you want. I think Slashdot needs a new category just for Web Advertising." Not as if web ads weren't already becoming more annoying, but the companies that run Web ads are probably as interested in ads that people don't hate as you are in not seeing the awful ones. What can we tell them?

2 of 464 comments (clear)

  1. There's a way to avoid the ads... by JWhitlock · · Score: 5, Informative
    Subscribe to Salon Premium.

    It's worth it, gets you access to additional features, and you aren't annoyed by ads. As a side benefit, you support one of the best sources of online journalism.

    If you only read the occasional article, then don't bother, but don't complain about the ads. If you read all the time, then why haven't you signed up yet?

  2. Letter from the Salon's editor by foobar104 · · Score: 5, Informative

    (Copied shamelessly from here in the hopes that some of you might read it before forming an opinion. Emphasis, where used, is mine.)

    About our new ads
    A note to readers

    Sept. 24, 2001 | Today Salon introduces a new kind of advertisement -- a full-screen message that will show up in your browser when you click on a link, and will play briefly before moving you on to the page you requested. (The ad should only show up once per day per user, unless you have turned "cookies" off in your browser.)

    As most of you know, this has been a difficult year for advertising-supported publications, online and off. Like many other companies we've responded by trying to innovate for our advertisers -- so we can remain financially healthy and continue to serve you. As with any innovation, we expect to learn from our experience over time, to keep what works and drop what doesn't.

    We know that some Web users find this sort of ad intrusive. But before you send in that irate e-mail, we ask you to consider that the content you come to Salon for -- independent-minded, thought-provoking, unavailable elsewhere -- does not come free.

    Today we have two ways to support our writers, editors and the rest of the staff that keeps Salon coming to you every day -- through advertising and through subscriptions. If sitting through one five-second ad before you can read an article is simply too much of a delay for you, we offer a Salon Premium subscription as a different way to support Salon -- you get access to exclusive content and the option to turn off most ads on the site. (For more information, click here.)

    Our intention, as always, is to bring you the most intelligent, provocative, fearless coverage of news and culture available anywhere.

    Scott Rosenberg
    Managing editor