European Union Says No To Spam

Peter Dyck writes: "CNN reports that the Council of Ministers of the European Union (EU) has agreed on Thursday to pass a new law banning the use of unsolicited e-mail. The resolution also bans the so-called inertia marketing for the promotion of financial services. This means that within the 15 EU member-states companies cannot resort anymore to direct marketing to sell their wares. Marketing is still possible, but the consumers must opt-in for it first." However, this is just one bend in a long and bureaucratic road.

Comments

This is just a proposal, not a law yet

[Rogerborg]

It only applies to marketing of financial services, there's no mention of how this will be enforced, whether it will be enforced on European companies marketing outside of Europe, or non-European companies marketing inside Europe, plus it still has to actually go to the European Parliament. At the moment, it's just a recommended draft bill, and it can be amended again before being passed.

Baby steps...