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MAPS and Experian Settle Lawsuit

Posted by michael on from the one-big-happy-family dept.

dbrower writes: "Experian is trumpeting a settlement with MAPS here, where MAPS agreed not to blackhole them without a court order, and agreed that Experian didn't need to do opt-in. Looks like a loss to me."

1 of 313 comments (clear)

  1. Re:Double opt-in? What the hell? by RollingThunder · · Score: 3, Offtopic

    I believe what they call "double opt-in", is this:

    You punch in an email address at the webform.
    Their system sends a confirmation email, with a token of some sort, to that address.
    You reply, with said token, and the address is confirmed and added to the list.

    It's not that hard, and it also allows you to get your ass off a list even if you don't send from that address any more - if you get the emails forwarded, it's all good.

    Now, if MAPS was demanding something more (and I half expect they may have, it seems to me they've been constantly increasing their requirements), that's unreasonable. But simply verifying that the stated account really wants on the list isn't a huge deal, nor is it hard for the user - AND it pays off for the sending servers, as they spend less time spinning their wheels on bogus/broken addresses.