Polaroid Can't Compete with Digital Cameras
mobydobius was among several who noted that poloroid can't keep up in the era of digital cameras. They filed for chapter 11, and have a billion dollars of debt. This deal gets them a bit of cash, but none of this seems surprising considering the cost of their instant film. In just a few short years, digital cameras knocked 'em down. There's a lesson here, but I think it's something like "Don't eat the Yellow Snow".
For those with an interest in large-format photography, Polaroid's 4x5 film backs are wonderful. They allow you to preview your image before sticking real film into your camera. There aren't many people into large-format photography but Polaroid sure made it easy for you to check your exposure, composition, etc., before exposing a $2 sheet of film.
Problem is, they are trying to sell junk nowadays, like cameras that will play radio stations. Pathetic!!!
I wonder if it will someday become a valuable collectible? The camera that brought down a corporate giant! Own the legend!
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