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Hucksters, Suckers, and the Cue:Cat
Someone in the Know writes: "Now that it's almost completely over for Digital:Convergence, D Magazine (Dallas) unveiled the investments and the suckers surrounding the Cue:Cat and its creator J. Jovan Philyaw. I especially liked the Coca-Cola executive's observation: "... said listening to Philyaw made him feel like his hair was on fire". This was passed around ex-employees and we all got a kick out of it. The company is still alive, apparently, but not doing much anymore."
From the article (emphasis added in italics...):
The Mark: David EdmondsonTitle: President and COO, RadioShack Corp.
Invested: $30 million
Commitment: Manufactured CueCats and distributed them free at all RadioShack outlets.
Quote: "I went, 'Holy Toledo! This is big.'"
Sorry, Dave...
"What is the sound of one belly slapping?"
"It fails to solve a problem which never existed." --Debbie Barham, The Evening Standard
"Are these folks kidding?" --Sandra Brown Kelly, Roanoke Times & World News
"There's not enough benefit to the reader," says Jack Powers, director of the International Informatics Institute. "What's Forbes' proposition? 'Jerk around with your computer wiring and learn how to scan like a supermarket clerk so that we can send you more advertising.' No thanks." --Russell Shaw, Broadcasting & Cable
"...There's no need for it." --Sunday Times, London
"My first reaction upon receiving a complimentary "cat" from Wired: Why do I need this?" --Dave Plotnikoff, San Jose Mercury News
"You have to wonder about a business plan based on the notion that people want to interact with a soda can." --Jeff Salkowski, Chicago Tribune
"Just when you think the money truck has stopped making its rounds--that just any bunch of idiots can't get funded anymore--here comes Digital Convergence Corp., proving that small-timers with small ideas can still convince fools to part with their money." --David Coursey, ZDNet News
"Scanning bar codes in my apartment was a thrill for maybe 15 minutes, after which I decided I had better things to do with my time." --Edward Baig, USA Today
"Now I realized that CueCat did indeed have a use. It's for those times when you are 1) sitting by your computer 2) reading Forbes and 3) feeling an overwhelming sorrow that Forbes advertisers aren't getting enough attention. One swipe with the CueCat and you get another ad! Is America a great country or what?" --John Dorschner, Miami Herald
"The CueCat isn't worth installing and using, even though it's free." --Walter S. Mossberg, Wall Street Journal
"The CueCat is one of those clever gewgaws that would be brilliant if only it performed some useful function. But it doesn't."
--Richard Des Ruisseaux, Louisville Courier-Journal
"The CueCat is a cheapo bar-code scanner that looks like a marital aid." --Leander Kahney, Wired
"As I installed my CueCat, I found myself marveling at the weird assumptions that underpin the whole thing. Do we really need another tool to help us go to web sites? How hard is it to type in URLs, anyway? And for God's sake, who wants to be tethered to a computer while they read a magazine? What planet did these people come from?...The tool is almost impressively useless."
--Clive Thompson, Newsday