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The Hypermedia Hazard

In the last week or two, some of the media and political institutions responsible for providing clarity and coherent information appear to be unraveling under the stress of coping with terrorist attacks, especially the anthrax problems, casualties and resulting hysteria. One striking trend: technology has spawned too much instant and unfiltered media. This new, mostly screen-driven strain of Hypermedia are becoming a health and civic hazard all of their own, transmitting huge amounts of data and misinformation and fear along with real news. Learning how to cope with this Hypermedia -- especially in a crisis -- is now as critical to survival as combatting terrorism. Media officials are defensive about their coverage of anthrax and terrorism since September 11, claiming it's their duty to report bad news, and that they are only being responsible by quoting a multiplicity of voices and and instantly reporting each new development. The public seems confused about the danger, and about peripheral issues like "weaponizing", the effectiveness of medications and the means of transmission.

But the problem isn't only responsibility and ethics, it's technology. There's too much media, and when it's combined with a dreadful and scientifically complex story, and rapid-fire, immediate and ubiquitous information technologies, the results are disturbing, as well as dangerous. Even the most serious media executives seem unwilling to even consider the unthinking and frightening way complex stories like this are transmitted, reported and explained.

A generation ago, most Americans got their news once or twice a day -? from daily papers and evening network newscasts -? no matter what was going on. These were delayed, filtered media. Information could be transmitted, digested and organized before it was presented to the public. No matter how serious the story, you couldn't wallow in it for too long -- evening newscasts only lasted a half hour and there was only so much space in the paper. And reporters and editors had time to consider and check some of the information they passed along. In the Age of Hypermedia, it's commonplace to pass along information immediately and continuously before it can be verified or considered. The public, already frightened, seems to quickly lose track of what is factual and what isn't -- a perfect environment for panic.

But digital and screen technologies, from cable and satellite transmissions to the Net (especially the Web), have created an immediate, unfiltered, 24/7 kind of information delivery system. The mediastream is incessant, even when there is no new information to support it, or little time to make sure it's accurate or coherent. We are told continually, for example, that terrorist cells are dormant and waiting to strike again, and each new anthrax spore seems to have its own cable news hour.

Websites like CNN's bring the news to consumers, giving subscribers e-mail headlines all day long. Like the Net and the Web, cable TV channels are on all the time, every day, desperate and dependent on vivid and disturbing imagery, information, discussion and argument, even when the information isn?t reliable, the discussion not useful or the argument unhelpful. A staggering amount of alarmist information -- innaccurate or best incomplete -- has swamped the country in the past month, yet little is corrected or explained in the continuous rush of reports. This tidal wave of screen and e-information creates a distorted environment, a surreal sense of being surround by an ugly story. This is, literally, hyperreality. Trauma becomes pervasive, and all-encompassing. Normal, routine news and information -- that is, any sense of normalcy -- is drowned out, which adds to the Hypermedia-spawned environment. Even though the vast majority of people are living, working and behaving routinely, the images pouring out of screens suggests just the opposite.

Hypermedia have thus become a civic nightmare. They helped create the hysterical atmosphere surrounding the death of Princess Diana; they helped elevate a sordid presidential scandal ?- the Monica Lewinsky affair -? into a national political crisis.

And now, since the much more serious and legitimately newsworthy attacks on the World Trade Center, and especially following the anthrax mailings around the country, Hypermedia are generating waves of misinformation, confusion and panic. Politicians, reporters and bureaucrats rush in front of TV cameras before they know the facts or have considered how to present them. Images of death, destruction, and hazmat response teams are triggering waves of anxiety and depression. Even though only a handful of Americans have actually contracted anthrax, and it is treatable with available antibiotics, the House of Representatives fled the Capitol last week. People all over the country are flooding emergency rooms for nose swab tests and calling 911 when the see artificial sweetener on a coffee counter or flour residue on a pizza crust. Meanwhile, lobbyists, politicians and professional ideologues crowd the cable channels to take advantage of all that airtime, squabbling over everything from military strategy to airport security. National unity is not sustainable in an environment shaped byh Hypermedia. Whether there is any real news or not, you can turn on MSNBC or Fox or CNN any time of any day and get some saturation coverage. Hypermedia spreads rumors, prompts action where none is required, panic and anxiety where none is necessary.

Meanwhile, as with Desert Storm, the military conflict has been morphed into a techno-war, covered mostly in terms of exotic new weapons systems, analyzed by the generals and military analysts who created them. The corporatized networks no longer pay for enough foreign correspondents to cover conflicts; they prefer to rent military retirees who can talk about AC-130 Spectre gunships and their firepower.

Learning to cope with Hypermedia is an essential survival skill in difficult times. People are learning not to believe much of what they see, read or hear, even when it comes from the Speaker of the House of Representatives (who rushed to microphones Thursday to report -- falsely -- that anthrax spores were making their way through the Capitol ventilation system) and to take their media in small, managed regimens. You might try watching the news for 15 minutes in the morning, then again for 15 minutes at night. You'll be amazed at how little happens in between, and how much of it can wait.

It's no accident that anthrax is being mailed to media organizations. Hypermedia has become the dream tool of terrorists everywhere, sowing precisely the same sort of overblown rhetoric ("things will never be the same in this country again"), and fear that prompted the blowhards who run Congress to shut most of the Capitol down last week, even though the health threat to them and their staffs was both minimal and treatable. Sparked in part by a panicky media, Congressional leaders missed the chance to demonstrate that we aren't in terrible danger. Instead, they embraced the terrorist message that we are falling apart.

In a curious way, this is an old story for America's bizarre relationship with technology. Nobody makes more of it than we do, or is less prepared to deal with its consequences, from airline safety to hypermedia to biological terrorism. Sometimes it seems our ignorance about how technology really works -- and what its consequences really are -- will ultimately do more damage than terrorists can.

16 of 334 comments (clear)

  1. The human mind is a good filter by Troed · · Score: 5, Insightful
    I *don't* want someone else to filter my news. I read Swedish newspapers, American newspapers, independant newspapers and _I_ then judge based on lots of facts and opinions what I want to believe in.


    The problem starts when people ONLY read biased news, and don't know about it. CNN is a good example here - if you have access to other sources you trust, you probably know as well as I do that the current affairs in Afghanistan are _very_ US-centric reported by CNN. When others say there are confirmed reports about civilian casualities, CNN still claims there are no such reports etc.


    There's a saying that americans are ignorant - can't point out Egypt on a map, don't know that Sweden and Schwitzerland aren't the same countries etc. With the risk of immideate "flamebait" moderation, I must confess that I agree with that view. Do a test sometime, and compare your knowledge (if you're american) about the world affairs with someone from Europe or Asia ..

  2. Nothing New by Computer! · · Score: 3, Insightful

    This is nothing new. Anybody ever hear of the radio "hoax" War of the Worlds? How did news of Christ spread throughout Rome? This "hypermedia" concept speeds things up a bit, but the internet and TV did not invent FUD.

    --
    If you fall off a building, go real limp, because maybe you'll look like a dummy and people will be like hey, free dummy
  3. slashdot =HYPERMEDIA by Anonymous Coward · · Score: 2, Insightful
    oh please katz,how could you talk about "hypermedia" without mentioning slashdot? This site is much worse than cnn or any of the "big media".

    Articles (like the microsoft .net pricing) are full of distortions, half-truths, and other ramblings.

    The YRO shit is designed to inflame and anger the slashbots.

    Remember Michael's "US Trashes Civil Liberties" headline not too long ago??

  4. Spreading the word.. by EasyTarget · · Score: 3, Insightful

    For once I find myself in very close agreement with JK. I've been trying to explain this to others for years and to be honest it is a very hard message to get across, so many people think 'information is good, speedy information is better' and switch off if you start gainsaying this.

    So I devised an example, I ask them to think of any time the mass media has ever reported on a subject they understand really well. I then ask them to think about how it was reported.. Was it accurate? Did it actually explain anything? or was it just trite generalisations interspersed with political, commercial and personal bias?

    Since the answers to those three questions are generally 'No', 'No' and 'Yes', the next step is to ask them if they really believe that the media reports anything else (stuff they do not understand so well) with any level of accuracy and objectivity.

    This is a useful little argument, and while there are exceptions, it has helped me convince several of my peers and family to be a lot more critical and subjective about 'facts' they hear on the mass media.

    --
    "Oops, I always forget the purpose of competition is to divide people into winners and losers." - Hobbes
  5. Misuse of the term "hypermedia" by viveka · · Score: 2, Insightful

    "Hypermedia" already has a meaning. Mr. Katz is attempting to coin a new usage for it here, which is only tangentially related to its current meaning.

    In its current usage, "hyper" refers to beyond, as in "hypertext" (with a connotation of "beyond linear").

    Mr. Katz is attempting to redefine the "hyper" in hypermedia to mean "hype" (a contraction of hyperbole), or possibly "hyper" as a contraction of hyperactive. This kind of misuse of terms which already have an important and useful meaning is damaging to communication.

    The Web is an example of hypermedia, and television is not.
    I define it thus: hypermedia occurs when multimedia information is structured in a hyperlinked information space. Simple enough? Please Jon, find another term with which to flag your rant. You'll only confuse and irritate your readers, especially playing to the /. audience, who undoubtedly know the existing meaning of the term.

    --
    Hypermedia, virtual worlds, human interface, truth, beauty.
  6. problem is journalism, not hyperwhatever by rakerman · · Score: 5, Insightful

    The problem is that people are reporting unsubstantiated rumors, dropping the time-honored journalistic tradition of confirmation from multiple sources in some illusory quest for "speed". Terry Pratchett wrote about this in his book The Truth. Journalism for small communities was a revelation. Before that, any crazy rumor would circulate around the town like wildfire. With journalism, people said, hey, maybe we should go talk to the baker who supposedly baked the Satanic bread, and the person who supposedly saw it, and see if there is any actual confirmation of it being true.

    So the problem is not hypermedia, it's hyper people on TV who report anything immediately, in order to keep us "informed", without checking their facts.

  7. Metahysteria by spliff · · Score: 2, Insightful

    Since Katz is Media (or fancies himself as such), shouldn't he consider the hysteria about the hysteria that he is creating?

    Katz, please, write something original, something that hasn't already been hashed and rehashed. You know, writing, imagination, primary research, unique insights. Give it a shot.

    --
    Some of us have fallen in love with the notion of giving without reserve-Raoul Vanegiem, Revolution of Everyday Life
  8. Irrational Fear and The Lottery by Saeger · · Score: 3, Insightful
    Most of the people freaked out about flying, anthrax, and "arabs in public," are the same ones who play they lottery every week; i.e. they let their emotions cloud the actual odds of winning and/or dying. I realize this is human nature, but the media isn't helping, in fact they're rubbing salt in the wound.

    As for this "hypermedia" -- well, I hate to be cynical (not really), but being factual and rational aren't conducive to RATINGS. Our "respected news organizations" are more like the tabloids than they (or their viewers) would like to admit, and as long as this profitable, they're not going to stop exploiting paranoia.

    Personally, I fear anthrax about as much as I fear Michael Jackson, and I fear a rogue briefcase nuke about as much as I fear Bill Gates...which is saying that Gates is only a TINY bit more frightful than MJ, but they're both still mostly harmless. :)

    (Oh, and how to make up for that first week of good reporting without ads? How better than by running spots that exploit patriotism...you've bought YOUR genuine U.S. Flag Pin and Medallion Set haven't you!? No? You must be a terrorist sympathizer then!)

    --
    Power to the Peaceful
  9. careful on the terminology by JasonOrrill · · Score: 2, Insightful

    While I agree with JK here, I find it interesting that he's chosen to use "hypermedia" to describe the phenomemon. Here's the definition I get from OmniDictionary:


    hypermedia

    n : a multimedia system in which related items of information are connected and can be presented together [syn: hypermedia system, interactive multimedia, interactive multimedia system]

    Note that this says nothing about immediacy, overload, spastic news cycles, etc. This is exactly the kind of fuzzy/distorted communication that gets us in trouble. It's just as wrong to describe the admittedly hyperactive news media as "hypermedia" as it would be to describe US Steel as "ironic".


    --
    -- "" - Harpo Marx
  10. Unfiltered media is BAD??? by LazyDawg · · Score: 3, Insightful

    My big beef with corporate media is that these corporations are still agents of government. They take 30 people working in tune with Agenda X, and ignore the 30,000 people working against it, and then promote it as the News.

    Having unfiltered media over an anarchistic system is now a BAD thing? If people read everything at face value, then they're not properly exploiting the instant-access-to-everything paradigm of the Web, and really do have the rulers they deserve.

    --
    "Look at me, I invented the stove!" -- Ben Franklin
  11. Lack of CNN Gulf War style coverage by Anthy · · Score: 2, Insightful

    Actually one of the reasons why the US media is so "hyper" is because it is not a CNN managed style Gulf War. The Taliban arrest any journalist who sneaks in as a spy. The US army and government refuse to let them in the front lines. So they are making up for their lack of "footage" by speculation and frenzy. Of course there is an argument that the press should go anywhere but the stupid thing is that they want the military to protect them. Western journalists have been protected for so long that a lot of them think that their country will save them no matter what. I think that the Gulf War was probably the root of this belief. Let us look at what demands the US media has been making: 1. When US Special forces did their hit and run strike a few days ago, journalists found out about it and published it WHILST the soldiers were still on the ground and fighting. 2. They want to replace army photographists on Special Forces missions with journalists. Not just normal missions where the soldiers parade around but a covert mission striking in the heart of Afghanistan with specially trained crack troops. I heard that when Rumsfield was first asked this request at a press conference he turned speechless with disbelief. For the first time in my life I agree with a Republican. In light of their lack of CNN Gulf War style coverage they are turning to good old hype? Remember how everyone "knew" who was going to win on Election Night? Remember how when the judgements about the Election came out, the networks were so eager to be "first" that they didn't bother to even let their "experts" read the damn transcipt in the first place. I remember reading an article (in an Australian newspaper): "Pentagon battles the US Media"

  12. Not so bad if you ditch the TV by soboroff · · Score: 3, Insightful

    Turn off your telivision. One wonderful feature of hypermedia is that you can choose what to consume and when to consume it. Yes, this is theoretically also true with TV, but the fact of the matter is, for most people, the TV just stays on, "in the background", and this greatly contributes to your feeling of being inundated with reporting, which as you've noted is frequently gratuitous and often inaccurate.

    With hypermedia, I'm back to the newspaper model of having news from different sources, with the advantage that I can choose the update rate (modulo the timeliness of the source, of course). With the newspaper, I have to wait until the next day, even if something important is happening, With TV, I get it shoved at me even if nothing is happening. Hypermedia puts you back in control of your information consumption.

  13. What hysteria? by Master_Ruthless · · Score: 2, Insightful
    One of the major presupositions of this article is that the people of the United States are hysterical over the Antrax scare, and I really don't see it. The media is hysterical, but since the Pentagon won't tell them about the commando operations they don't have anything else to talk about. Maybe some small number of people that work in post offices are hysterical, but they have a right to be and their numbers aren't large enough to be considered a general panic.

    All in all, I think the American public is pretty much dealing with the situation in a calm and reasonable way, but you'd never know it by listening to the media wail. But then again, I suppose "Nation Gripped By Anthrax Terror!" makes a much better headline than "Anthrax Not So Bad After All".

  14. Re:The human mind is a good filter EXAMPLE by ackthpt · · Score: 3, Insightful
    Over the past few days I've followed the Anthrax situation in the news, which has generally been lots of:

    It could be linked to the same group that destroyed the WTC towers and slaughtered all those people

    It's not weapons grade stuff

    It is, but someone told us not to tell you

    It's all from the same strain

    and lots of stories of buying antibiotics, dangers of opening mail, etc.

    The one significant nugget I picked up, and only heard once, was that the particular strain of anthrax is native the the US, not the middle east, not somewhere else in the world. This is very significant because it begins to shed light on who's behind, and who may not be. In my humble, and possibly flawed, observation and induction: Someone likely has a lab, in the US where it came from, start looking for it. I suppose the FBI already is on this tack, as there's a lot we don't know until someone tells someone in the media.

    Another thought, Loose Lips Sink Ships was once an admonition to keep a tight lip on where soldiers or sailors where departing for, when and such, during WWII. I've been disturbed how often I hear something in the news, which, if I were part of a cell or friendly to the Taliban, I would consider very useful information. The TV and radio virtually spews what I would consider sensitive information. Saddam Hussein even commented, back during the gulf war, that his best source of information as to what the US was doing or planning to to was CNN.

    It's not beyond possibility that the US govt. wants this dispersal of information, for psychological or other strategies, i.e. "Man, are we pissed, we are so pissed we are sending 3 aircraft carriers to the Persian Gulf and arming B52s for carpet bombing of some country in the vicinity of Kabul, that's how pissed we are, will you give up before they get there and we start using them, huh? will ya?"

    --

    A feeling of having made the same mistake before: Deja Foobar
  15. Is every human's mind a good filter? by AyaMatsura · · Score: 2, Insightful

    I agree with you. I would not like my news filtered either.

    I must ask: Do you watch TV news all day long? I work at HSN, which is a telephone ordering company broadcasts to every state in the US. I work in customer service and speak with people all over the country 8hrs a day, and I must say that this continuous flow of news needs to be filtered, at least a little, before it reaches the general public.

    Many of the people I speak with every day may be disabled, elderly, or simply addicted to TV, but as nearly every call comes to an end the customer makes a remark such as: "be safe", "make sure you wear gloves when you open your mail", "pray for our souls, we won't be around much longer", or some other nonsense. These people do nothing but flip channels all day long and watch mostly news, and these people are affraid to leave their homes because the terrorists will attack them while driving down the street, or that they will die of antrax after stepping off the front porch to pick up the morning paper. Many of the customers have called HASMAT because of a badly damaged envelope, or broken bottle received from HSN. This is an utter waste of time, and of course the local news breaks in with a special report showing the community pictures of a local family whose house is crawling HASMAT officials, inciting further panic. It isn't so much the information that causes the anxiety, but the repetition of the information, using new words, and unconfirmed details 24/7.

    To be honest, these people would be much better of having news broadcasted in 30 minute, facts only, segments. It would incite far less panic.

    I am an American. I can point out Egypt on a map. I know there is a difference between Sweden and Schwiterland. I keep up to date on current affairs. It isn't being an American that causes people to be ignorant, but simply that there are just ignorant people every where. Those insearch of the unfiltered truth will always find it, but those that are unable to digest the unfiltered truth 24/7 need some form of protection.

  16. Re:once upon a time by mr.fr0g · · Score: 2, Insightful

    So...it appears that you are attempting to refute his point with sarcasm.
    This is completely valid, and i agree with you that at some points Katz may have been a bit overdramatic in his claims. However, I believe that if you looked more closely at the actual point he was trying to make, you would realize the error in your refutation. One must remember at all times that terrorism is defined as both 'acts of terror,' _and_ 'the use of terror to achieve political goals.' After all, the ultimate object of terrorism is not simply to blow up buildings and kill people, but to achieve a particular political goal. The recent anthrax scares are not meant to cause mass deaths in the United States, cutaneous anthrax simply isn't an effective enough bioweapon for that to occur, but rather to instill terror in the American people. Thus, by "transmitting huge amounts of data and misinformation and fear along with real news," the 'Hypermedia' helps to accomplish the terrorists' goals. Keeping these points in mind, one can easily see that "learning to cope with the Hypermedia" _is_ absolutely critical if we wish to maintain the cohesion of our nation. Next time, try to look at the deeper message beneath the sentence before you attack its superficial phrasing.