"Lindows" Coming Soon?

nstbbuff sent in a link to a story running at ZD about Lindows, a recently funded startup founded by MP3.com's old CEO that plans to sell a WINE oriented Linux dist for $99. As usual I'm skeptical about these sorts of things, but provided code is released back, I'm down with it. Meanwhile Transgaming is doing their thing, but with game-specific stuff. Their flagship release is The Sims, but theoretically many DirectX games should run under Windows. I'm still skeptical -- I mean, how many closed WINE forks does the world need?