TV Networks Sue ReplayTV
Robert Wilde writes: "Three major television networks have sued Sonicblue over the ReplayTV 4000 and asked the court to grant an injunction to prevent the sale of the device." Here's another blurb about the lawsuit. All you readers that predicted that Replay would get sued over this device, give yourselves a pat on the back.
No-reg Link to article:
http://archive.nytimes.com/aponline/business/AP-Ne tworks-ReplayTV.html
That part of the lawsuit has nothing to do with the 30 second skip button. The new ReplayTV 4000 box actually has an option to completely skip commercials, automatically. Similar to those VCRs with commercial auto-skip, except you just don't see the commercial. One minute, it is a break, and the next moment, the break is over. If you are not paying attention, you may not even realize the commercial was there. You don't even get the fleeting glimpse of the product like you do with fast-forward or a skip button. THAT is what they are worried about.
But that is also not the strongest part of this, IMO. I suspect the bigger part will be the ability to share recorded shows.
For those without nytimes account: news.com
Looking for any old 8-bit Heathkit/Zenith software/hardware - http://heathkit.garlanger.com
Can you back this up please (though I can't back up any of my claims I do know that I watch plenty of ads, and I am of the opinion that I watch less TV than most)? I am seriously curious. I for one believe that TV ads are extremely effective. Why do companies spend so much on advertising? Why are all the stops pulled for the Super Bowl ads? Do you think companies haven't done research on the effectivines of TV advertising?
Yeah, you might go to the bathroom or flip around during commercials, but you'll probably catch at least the first or last commercial in the set. While flipping around you're bound to come across some commercials.
I know as a child I saw certain toys on TV and then wanted them dearly. I know as an adult I am subtly influenced to believe that products advertised on TV are somehow higher quality than generic products.
I don't think anyone's arguing about the effectiveness of ads that are watched though, only if they are watched at all. I believe plenty of ads are watched. One doesn't have to devote full attention to an ad to get its message anyway, the purpose of many ads being repetition for product recognition.
20 January 2017: the End of an Error.