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U.S. Logo-Free TV Broadcast Organizations?

iluvpr0n asks: "I ran across The UK Campaign for LOGO FREE TV and admired their goals for encouraging television broadcasters to stop taking up valuable screen space with their annoying and brightly-colored logos. It's not enough to be bombarded with 8 minutes of commercials during programs, but they also need to deface a supposedly artistic work (yes, for most of television that's highly debatable) to enhance their 'brand identity' initiatives. Is anyone aware of groups with this goal operating in the US (or other non-UK locations)?" Do we really need these things anymore? I'm sure most television viewers out there can associate shows to networks, these days.

8 of 485 comments (clear)

  1. Branding TV shows. by MarkusQ · · Score: 5, Insightful
    Do we really need these things anymore? I'm sure most television viewers out there can associate shows to networks, these days.

    This is silly. All the shows I watch are on the Sony network, but the only way I know is that they slap there logo on it. They've got it rigged now so that it's even there when my TV is off. I think that's going too far!

    -- MarkusQ

  2. Sometimes helpful by Unknown+Bovine+Group · · Score: 4, Insightful

    Sometimes I find subtle, semi-transparent logos helpful when flipping around, since every house I go to seems to have a different cable system with completely different numbering scheme. It's really annoying. Perhaps they could standardize channel numbers....

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    m00.
  3. What's most annoying by uqbar · · Score: 4, Insightful

    Half the time you cannot read the captions on the screen bottom. Anyone try to watch MTV's pop up video lately? The have so many logos that you can't see the goofy "fact" pop ups half the time.

  4. This isn't the reason they do it ... by SuperRob · · Score: 5, Insightful
    "... but they also need to deface a supposedly artistic work (yes, for most of television that's highly debatable) to enhance their 'brand identity' initiatives."

    Actually, they do it so that you always know who's PROPERTY the broadcast is. They could care less about brand identification ... they do it so that when PVR'd copies of programs show up online, it's easier for them to claim ownership.

    Now, when will we see software to EXTRACT these logo's?

  5. The Slashdot Mindset by jea6 · · Score: 5, Insightful

    Let me see if I get this straight. Vocal slashdotters want PVRs that can skip the commercials that pay for the production of the programs. Vocal slashdotters also want the networks to air programming without product placements that pay for the production of the programs. And vocal slashdotters feel it is their right to dictate what programmers can put on the screen at any given time.

    My recomendation would be that vocal slashdotters stop watching TV as it is obviously not what you want. Listen to Geeks in Space re-runs for entertainment. OR, if you do enjoy The Simpsons, or god-forbid, The West Wing, you can pay for it out of your pocket or put up with the aforementioned "intrusions".

    I like The Sopranos so I pay for HBO. I don't know when quality TV programming became a natural right. I don't pay for The Simpsons out of my pocket, so I'm willing to put up with whatever the fine folks at Fox can dish out. And when I don't like it anymore, I'LL STOP WATCHING.

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    sarchasm: The gulf between the author of sarcastic wit and the person who doesn't get it.
  6. It's about recorded copies by dcavanaugh · · Score: 4, Insightful

    The logos are on the screen so that any recorded copies that pop up will have a logo on them. It's probably some kind of legal trick so that the networks can scream about copyright infringment, theft of service, or their "campaign du jour" to outlaw fair use.

    One possible problem in search of this solution would be low-budget independent stations taping re-runs from other channels and replaying them. Then again, I wonder if there are any independents left.

  7. The networks need them, not the viewers by mblase · · Score: 5, Insightful

    "Fifty-seven channels and nothing on." Nowadays, thanks to cable and digital satellite TV, it's more like five hundred seventy. Each channel needs to somehow distinguish itself from the others, and with syndication further muddying the waters, it's getting harder and harder.

    Hence the corner logos. They're more brightly-colored these days because the networks keep weaving American flags into them post-9/11, but usually they're monochromatic and very subdued. They sit in the corner, out of the way and not interfering in the program, giving everyone a ready reminder of whose network they're watching so that they can find it again in a sea of dozens or hundreds of cable channels.

    As for the complaints: is anyone really complaining about them? As I said, they're subtle and subdued, and nearly all channels have acknowledged that they're better off not animating them on a constant basis. The only people who have cause to be annoyed about them, as near as I can tell, are the people who tape shows or movies and archive them for posterity -- something the networks don't like you doing anyways, since if you're using a VCR then you're not watching the commercials those networks rely on.

    There's no nationwide American movement to remove these logos because there's no real need to remove them. They provide brand awareness for the networks, they don't interfere with the program, and they're not nearly as obnoxious as, say an X-10 popup ad or the flashing ThinkGeek banners I'm forced to stare at right now.

  8. The ADs bother me, not the logos by evilviper · · Score: 4, Insightful

    I've not minded the icons that much. Obviously they don't want you to make a copy that cannot be distinguised for the non-free product.

    What I do mind is the very annoying trend I've seen mainly on the USA Network, TBS Superstation, and perhaps others. Not only do they leave a transparent logo, but they also have very active ads for other movies, specials, etc. This is during parts of movies that I'm trying to WATCH mind you. In fact, USA has a bad habbit of actually including audio with these ads during slow parts of movies.

    I must say, the first time I saw this, I removed both those channels. If other people do the same when they see crap that they don't like, stations WILL stop doing it.

    The same thing applies to anything you don't like... If you just complain about it, nothing gets done. If you cost them a few bucks, then they'll rethink their activities. The entire capitalist system is based on the idea that people will choose some other competing product when they don't like the company's features, price, or practices.

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