2001 UCLA Internet Census

Merry_B.Buck writes: "UCLA's Center for Communication Policy has finished its second annual survey on Internet usage. Some interesting claims: online shoppers believe prices are lower in brick-and-mortar stores, and experienced Interneters are less likely to use chatrooms, play games, and download music than their newbie counterparts. An unrelated report from Forrester Research claims that Internet newcomers tend to gather at LookSmart and MSN portals, while old-timers prefer InfoSpace and Yahoo. [I'm suspicious of both surveys -- neither had a Cowboy Neal option.]"

Comments

MSN is only popular

[Starship Trooper]

because it's the default homepage for Internet Explorer, and as we all know, 90% of people don't bother to change their defaults. I wonder how many of those MSN hits are people who actually stay on the site, compared to those who just let IE load it up on startup then immediately go somewhere else.