Posted by
ryuzaki0
on from the finally-moving-forward dept.
jandrese writes "According to Cnet, Intel is finally getting around to supporting DDR SDRAM in their P4 chipsets. This is a good move on Intel's part, as they need to bring the cost of their P4 based systems down to compete with AMD, and moving away from Rambus is a good start."
Isn't it too late to worry about this?
by
ergo98
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· Score: 5, Insightful
Seriously when RAMBUS was 10x the price of SDRAM it seriously hurt, but now that RAMBUS is getting close to comparable, I don't see what the point is. In my neck of the woods PC-800 RDRAM goes for about 30% more than PC2100 DDR, which really isn't that much (and dual channel RDRAM is the fastest RAM platform out there). Given that the P4s one redeeming factor is that with RDRAM it has a serious memory advantage, I really don't see what Intel is thinking: Put a P4 with DDR DRAM and it'll get clobbered even more.
Re:Isn't it too late to worry about this?
by
Cloud+9
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· Score: 5, Insightful
(and dual channel RDRAM is the fastest RAM platform out there).
Speed isn't everything... RDRAM has a great deal more latency than DDR. In many cases, RDRAM performs significantly worse than even SDRAM.
Besides that, there's the evil factor, considering Rambus believed more in the policy of suing for royalties as a revenue model instead of producing and selling a decent product.
-- Karma: Dyn-o-mite!(mostly affected by Jimmy Walker reading your comments)
Re:Isn't it too late to worry about this?
by
scriber
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· Score: 5, Insightful
The guys at Intel aren't stupid. They invested millions into marketing themselves as a consumer brand before it was cool to do so, and it's been the best move they ever made. AMD, for all its trying, hasn't even registered on the radar of most consumers. Intel uses this to its advantage to charge a hefty price premium. After all, they're the Coca-cola while AMD is just the RC.
So Intel _is_ winning the price battle, since the winner of the price battle is the guy that gets to charge more money and still sell 80% of the processors, not the guy that sells them for half as much to push enough volume to break even. After all, Intel could sell their parts for much less than they do without actually losing money, but they don't have to.
And, as AMD's recent relabeling of their XP line has shown, clock speed is still king. Nobody has ever successfully dethroned it as the single number consumers care about above all others. Which is why Intel has won that battle as well.
P4's with DDR aren't in any way related to RAMBUS's performance as much as keeping low-margin systems affordable and still fast. That's why you'll see P4 Rambus and DDR boards out there, fighting it out for the price/performance sweet spot.
At this point, Intel is more worried about Sun than AMD, since Sun is the lone vendor not committed to Itanium/McKinley. They've also got the high-margin Xeon processors competing with Sun's mid-range offerings. This is where the interesting things are going to start happening, but you won't be hearing about it on Tom's Hardware.
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Seriously when RAMBUS was 10x the price of SDRAM it seriously hurt, but now that RAMBUS is getting close to comparable, I don't see what the point is. In my neck of the woods PC-800 RDRAM goes for about 30% more than PC2100 DDR, which really isn't that much (and dual channel RDRAM is the fastest RAM platform out there). Given that the P4s one redeeming factor is that with RDRAM it has a serious memory advantage, I really don't see what Intel is thinking: Put a P4 with DDR DRAM and it'll get clobbered even more.