Microsoft Watching What You Watch

Arkham writes "According to this Wired article, Microsoft has contracted with a company called Predictive Networks to track the viewing habits of Microsoft TV devices. The Predictive software creates a "Digital Silhouette" that is described as being able "to tell them that Joe watches a lot of baseball, likes Situation Comedies, and responds favorably to commercials that use humor."." I've always said that I'm cool with my Tivo tracking what I watch, provided it never tells anyone my name and address to anyone. If it meant I watched more targetted advertisements, I'd fast forward less.

Comments

Double Standard Why is it OK That TiVO does this?

[skrowl]

.. but you linux kids here at slashdot (yes I realize there are a handful like me that LIKE Microsoft) are all up in arms that Microsoft is doing it?

You all know that if it were 50x better than the competition you still wouldn't buy it because it said Microsoft on it and you have this irrational hatred for them... so why are you worried if they track the fast forward / rewind / channel change habits of people?