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Multi-Platform Video Codec Seeks New Home
We started our journey as an
open-source
project contest in response to DivX, before
DivX networks came into
being. Due to a variety of issues (not the least of which was our
main investor pulling out and funding having to come out of my own
pocket), we mutated into a closed-source project that we intended to
distribute ourselves through the help of a third party. We finished
product development almost a year ago and have a really great
portable video codec that runs on Linux, Mac OS, and Windows.
The problem we've run into is that with the economy being as it is,
our candidates for distribution assistance have also all dried up.
We've considered just GPL'ing it and seeing what the open-source
community could do with it, but don't have anyone to oversee changes
and official versions, not to mention from the looks of the DivX 4.0
project, there don't seem to be a lot of people interested in (or
with the knowledge to) work on video codecs.
More or less, we've got a bunch of very well written CodeWarrior
projects that need to find a new home as we don't really have the
expertise or financing to sell it or even give it away. So, I'm
interested in knowing if anyone has any suggestions for what to do
with the project, or interest in taking it over (those with
experience with this kind of thing)."
If seriously interested, you can contact Eric using the mailto link at the beginning of this article.
I'll be getting in touch with you. Don't GPL it, that would be silly. If you guys made the darn thing with the intention of earning money, you should darn well get some money for it!
Isn't that where our favoriate things like fetch came from?
If you're codec is patent free, the people over at the ogg multimedia project would be bigtime interested. They've got the audio portion (vorbis) well along but they're still aways away from having their video portion (tarkin) completed. Head over here for more info
You can email it to me, dude.
"And like that
There are tons of open multimedia projects such as Gstreamer which could benefit from such a codec, assuming it's entirely patent free and unencumbered by copyright liabilities... Depending on how good it is, this could be great for OS...
Ogg-Tarkin is still in the very earliest stages of development. It'll probably stay there for a while until the guys over at Xiph get Ogg Vorbis 1.0 out the door.
:-)
And if Vorbis is any indication of the quality level that Monty, et al want to achieve with Tarkin, it's going to kick some serious ass.
To be on topic, if you guys aren't getting anywhere with investing, it may be worthwhile to see if the Tarkin guys are interested. I mean, if you're really thinking about giving it away anyway, maybe you can give some another project some serious help.
Pax, Ardax
So basically you just used Ask Slashdot to market a product or further your career.
Just kidding, everyone does that.
------
Let me give you the lowdown
Would it be possible to show us the quality of this codec somehow? Maybe start with uncompressed video, and have the DivX, VP3, etc. people all compress it down to a specific bitrate, and you do the same. Then once it's compressed down to that bitrate you could decompress it(since we don't have a decoder...), thus letting the general public see the quality of your codec.
Would that work? Because there are a lot of codecs, and unless you can show that this one is better than the others, I really don't see why people would be interested.
You mention that now that DivX 4.0 is out, no one cares anymore. Does your codec outperform DivX4.0 in terms of bitrate, quality, and/or performance? If the answer to all the questions is no, then perhaps it would be best to let it die. If the answer is "not now, but with work it could be..." and you want to stop working, you may want to first fish around for interested companies, and as a last resort give it to the Ogg group as something they could hammer into being Tarkin. I guess if you really don't care about the code anymore but really don't want to let it die, you could pass it on to the Ogg people anyway and they can decide for themselves whether the code is worthwhile or at least salvagable. If it isn't, then they can kill it instead of you :)
XML is like violence. If it doesn't solve the problem, use more.
Are you asking how to make money from it, or how to donate it to the open source community?
How competetive is it? DivX/MPEG-4 even if patent encumbered is now available in an open source version from the ffmpeg project, and there are other open source CODECs available that are competetive to or even better than DivX such as VP3 or the amazing CU30.
If your CODEC can compete with the alternatives then it would probably be instantly adapted by the Ogg Tarkin paroject which is looking to deliver an open source CODEC but so far is really only at the research stage.
If your CODEC csn't compete head-in with the state of the art, then maybe you're better off looking to embed it in an application (e.g. a cross platform ICQ video conference helper) where the utility outweighs anything else.
That's helpful in getting it known, which is worth rather a lot.
The codec would not in that form be usable outside of the context of freely-redistributable software. Someone who wants to integrate it into their cool, but proprietary viewer would find that they can't, at least not with the GPL-licensed version.
That can't represents the place where they can look for their revenues.
It's not obvious that there can possibly be interest in it without there being some sort of release; the company hasn't money to spend on renting Times Square to show the world they've got a K001 Product.
Releasing under something like the GPL may be the only way to get it into use, and to get any return from it.
If you're not part of the solution, you're part of the precipitate.
Now pimp the hell out of the GPL version and everyone that whines about how they can't use it in their closed source products, point them to your web page explaining how to contact you/your company for commercial licensing terms. Also perhaps consider a joint distribution agreement up front with some commercial video tool providers whereby you will develop plug ins, etc. I gather your point is this might be hard in this climate. Also consider getting pr0n distributors to use it. No, I'm not kidding. Honestly, people download pr0n from usenet, etc. If there is pr0n out there in your video format, people will get players for it. This will eventually convince commercial users that your format is worthwhile. There are plenty of Linux/Mac pr0n viewing folks out there, so you definitely will find some rapid fans if you take this tactic.
Anyway, this is my advice for a bootstrapped marketing technique that you might find effective. I make no promises, but it sounds like you don't have much to lose if you are posting to Ask Slashdot for marketing advice (hint: lots of
Lovely placeholders, but wouldn't it make more sense to have actual screenshots of the codec in action? The web page is totally devoid of any useful information.
Yet another video codec. Does anyone really care?
READY.
#
If you don't truly outperform other codecs, you probably won't make money with it. Codec performance is very tricky to measure, with everyone using the codec wanting something slightly different (compression speed, decompression CPU load, image quality, motion quality, etc).
One option is to provide the compressor/decompressor for free and then offer a higher quality version of the compressor for sale. It's a tough market, though. If it's truly revolutionary, you could try selling it to Apple, Microsoft, or Real. You'll need some really good side-by-side comparisons with their current codecs and MPEG4 to get their attention, though.
Personally, I would love to see it open sourced.
Can we download a decompressor and see some demos?
If I were you (which I am patently not) I would not bother trying to sell a codec. I think there are many out there today and without some sort of corporate backing or a really compelling difference, you probably will not have much impact in a crowded marketplace. What would make more sense is developing a product that uses your codec, but provides a different sort of product or service. Maybe build a video confrencing system, or a monitoring and logging system. These ideas are off the top of my head, but you get my drift - add some sort of additional value, some application that makes your codec shine while solving a problem. Then you'll have a market and getting inverstors and customers will be a whole lots easier.
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I believe the site you want is here
Robotiq.com is heavily tested on animals
It'd also be helpful if you'd benchmark your codec's playback CPU load versus DivX and the other popular formats. While nowadays PCs can handle some heavy demands, lightweight decoders would still be desirable, especially for embedded applications, etc.
Though I guess that is something that people will want to see for themselves, and that's where we are stuck, we don't even have the funding for the legal help to get it into testers hands. After working on this as hard as I have, I would hate to see the project just die w/out it seeing the light of day. That's why I asked for possible answers from Slashdot. Maybe someone can think of something we haven't. Its happened before.
If we're going to use an algorithm encumbered by patents, we might as well use MPEG-4.
However if your CODEC is not covered by any patents, then please consider releasing it under a BSD or GPL license.
For information on why software patents are bad for free software, please visit The League for Programming Freedom
Was this the business plan?
Phase 1 - Develop new video codec
Phase 2 - Do some, uh, business stuff
Phase 3 - Make LOTS of money!
Oh! 3iv1 3iv2, aasc abyr and aemi too! afli, aflc boy those are old! AMPG, ANIM, AP41 and you! Think of how your home videos will look, in ASV1, ASV2 or ASVX!! Mine look great, and I'm sure yours will too, with AUR2 or AURA!
And out of the A's and into the B's la da da do do do deeee! Bink, bt20, btcv bw10, boy those b's are short! Those B codec makers better get a move on! But onto the c's like the birds and the bees, cc12, cdvc, cfcc, cgdi, cham, cjpg, cpla, cram, cvid cwlt, cyuv, cyuy! Boy these things multiply fast! Makes me wonder, why the're called video codecs, and not WABBITS!
But D's come along, DIV2 and DIV4 and DIV5, with venerable DIVX short behind. DMB1, DMB2, DSVD, DUCK, DVAN, DVSD, DVE2, DVX1, DVX2, DVX3, DXTN, DXTC, and no more D's do we have! And the E's are short, because normal people don't start video codecs with vowels, ETV1, ETV2, ETVC are all that survive.
Only 3 F's, because F stands for Flunk, FLJP, FRWA, FRWD are fun! Oh my! GLZW, GPEG, GWLT from Microsoft? But videoconferencing still lives H260 goes plop, followed by H261, and H262, H263, H264, H265, H266, H267, H268, But finally everyone knows H269! HFYU, HMCR, and HMRR round out the H's!
(Egad, am I done yet!)
Not hardly buddy! There's I263, IAN, ICLB, IGOR, IJPG, ILVC, ILVR, IPDV, IR21, IV30, IV31, IV32, IV33, IV34, IV35, IV36, IV37, IV38, IV39, IV40, IV41, IV42, IV43, IV44, IV45, IV46, IV47, IV48, IV49, and IV50 rounds out Intel's evil contribution! But wait! There's more! Call now and you'll receive this free JBYR, JPGL, KMVC, and LEAD, LJPG.
Not to worry, M is here! Here are all the ways Micro$oft can fuck a standard! M263, M261, MP42, MP43, MP4S, MPG4, MRLE, MSVC Oh my! I like MJPG, cause my marvel uses it, but Matrox also has MTX1, MTX2, MTX3, MTX4, MTX5, MTX6, MTX7, MTX8, MTX9! More M's! mJPG is not the same as MJPG? MCAM, MC12, MPEG, MRCA, MWV1, nAVI, NTN1, NVS0, NVS1, NVS2, NVS3, NVS4, NVS5, NVT0, NVT1, NVT2, NVT3, NTT4, NVT5, PDVC, PGVV, PIM1, PIM2, PIMJ, PVEZ, PVMM, PVW2, qpeg, QPEG, RGBT, RLE, RT21, rv20, rv30, RVX, s422, SDCC, SFMC, SMSC, SMSD, smsv, SPIG, SQZ2, SV10, STVA, STVB, STVC...oh god I'm getting bored...STVX, STVY, SVQ1, TLMS, TLST, TM20, TM2X, TMIC, TMOT, TR20 TSCC, TV10, TY2C, TY2N, TY0N, UCOD, ULTI, V261, VCR1, VCR2, VDOM, VDOW, VDTZ, VGPX, VIFP, VIDS, VIVO, VIXL, VLV1, VP30, VP31, VX1k, VX2K, VXSP, WBVC, WHAM, WINX, WJPG, WNV1, x263, XLV0, XMPG, XXAN, Y41P....almost there! Y8, YC12, YUV8, YUV2, YUYV, ZLIB, ZPEG!
And that ends my really bad song. But wait! Thre's more! Those are only the ones with FOURCC definitions! That doesn't include file types! There's MPEG-PS, AVI, Quicktime, and the venerable Microsoft format heist asf.
I think the statement "I developed a new video codec!" should be punishable by death.
--Bob
1^2=1; (-1)^2=1; 1^2=(-1)^2; 1=-1; 1=0.
Okay, earlier you were talking about 'thinking about GPL'ing it' and having trouble 'giving it away'.....
...but you can't give it away because you can't pay lawyers to help you give it away?
Something fundamentally wrong with that....
At any rate, if you're sincere and not just fishing for investors, I'll add my metaphorical voice to those suggesting contacting the Ogg people over at xiph.org, who I'm sure would LOVE to have a " very light and highly portable [...] patent and copyright free" set of code to use with the Ogg Tarkin project...if you REALLY want to see it get out into the world...
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