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Adcritic Shuts Down

punt (among way too many others) writes: "Adcritic, the archive for Television and Radio Ads, is no more. Read the reason why here"

4 of 294 comments (clear)

  1. Re:Of All Times... by benedict · · Score: 3, Informative

    How about adforum.com?

    I've had problems making their stuff work on Mac OS X -- their codec is apparently not supported -- but I bet they'd be willing to work on that if enough people complain.

    --
    Ben "You have your mind on computers, it seems."
  2. How to (maybe) get some of the movies. by ahaning · · Score: 1, Informative

    Go to Google, type in www.adcritic.com. [ENTER]

    Go to the Google Cache link, click it.

    In the cached page, right-click and copy a URL that points to a commercial's page.

    Go back to Google, paste that link in. [ENTER]

    Go to the cached page for that commercial's page.

    Some of the movies may still be up.

    --
    Withdrawal before climax is very ineffective and those who try this are usually called "parents."
  3. Re:a problem waiting to happen by mr100percent · · Score: 3, Informative

    They did, numerous companies requested they take down the ads. Either they came to an agreement, or in Apple's case, removed them.

  4. Yes. Ask Akamai (they tried), or other CDNs... by kriegsman · · Score: 5, Informative
    In order to keep up a snappy site, AdCritic had to deliver a HUGE amout of data. It's not so much that the needed to deliver it at 90 megabits per second all the time to each browser, but rather that each browser was likely to download several megabytes of data over the course of their visit to the site. And basically, moving a megabyte of data from hither to yon costs something.

    They tried contracting with Akamai to have them deliver the videos for them but two things went wrong: first, many viewers didn't actually see an accelerated performance, due to cache faults on the Akamai servers. And second, and perhaps more importantly, AdCritic was delivering so much data that they were running up a bill in excess of $50,000 per month.

    After several months, AdCritic refused to pay, and Akamai shut them off. They then tried to get another content delivery network (CDN) to carry them "for free" in exchange for promotional consideration, but it just wasn't worth it in the long run.

    Without a CDN to power them, their site ran slowly most of the time, and ultimately the math didn't work out:
    ad revenue < cost of data delivery = RIP.
    I suspect that fundamentally, their business model was flawed from the start, but they had capital to burn, and so they did.

    -Mark Kriegsman
    Founder, Clearway Technologies (the first CDN company, now owned by Mirror Image Internet)