Crazy Stats on Spam

gtaylor writes "An article in the Korea Times says that market research firm Emforce has established that South Korean internet users average about 1600 pieces of spam annually, summing to around 39 billion pieces of spam per year. According to the same story, Americans receive about 2500 pieces of spam per year." I figured that I get somewhere around 30-40,000 pieces of spam annually. Lucky me... I get *this* statistic to be on the other side of the bell curve :)

Comments

Re:The Lack of an Anti-Spam Lobby

[legLess]

Actually, the Direct Marketing Association loves spam. They see that dead-tree mail is going the way of the dodo, and more communication every day is electronic. They see spam as a wonderful way to increase their reach and simultaneously lower their costs.

They're thinking long-term: in 25 years, they want to be able to legally send anything to anyone, ideally with little or no cost to themselves. Science fiction is replete with examples of this thinking: intelligent door agents or house-bots who spend (too) much of their time filtering what we've come to think of as spam (i.e. unsolicited electronic communication).

The DMA sees the Internet as a "push" medium, with themselves as the prime pusher. "We'll tell you what you need, and want," they say.

In summary, this is sadly not as much a no-brainer for Congress as you'd think or hope. The DMA has been throwing huge money at this problem for years, and will continue to do so. Don't trust Congress to do the Right Thing.