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Australia's Generic Net Names To Be Put Up For Auction

m0f3z writes: "According to this article, auDA has organised to auction off previously reserved internet names, such as hotel.com.au and banks.com.au. It's believed the auction is the first of its kind in the world."

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  1. Domain name reverse auction by rdl · · Score: 3, Insightful

    I actually had the idea several years ago, when tangentially involved with a ccTLD commercialization project, to auction domain names in a "virgin" domain on a first-come, first-serve, reverse auction basis. I'm sure others have as well -- auctions are a standard way to distribute scarce resources, like RF spectrum.

    On day one, offer any available name for USD 100m. (first come first-serve intraday). Second day, USD 50m. Third, USD 25m...

    Certainly there would be few/no sales at the higher price, but at some point, domains like "anal.*" would go for a high price. And single-letter domains. I like this system because it allows users to decide what domains are valuable, and whoever values the domain the highest, gets it. It really seems like the only fair way to distribute the resource.

    It's better to do reverse vs. forward auction because otherwise bidding for popular domains could drag out for some time. Forward auction might increase prices if there is a "bidding war". Some of the details can be tweaked.

    However, it's unclear if this kind of sale would be ok with ICANN (or at the time, IANA). Not that it particularly matters; they're pretty much morally bankrupt at this point, and if the proceeds went to the country involved, I doubt they could successfully protest.

    If anyone with a ccTLD wants to do this, please email me, I'd be happy to set it up for you, I have the code :)