Video On Demand Almost Here For San Franciscans
BeatlesForum.com writes: "Looks like San Francisco-area folks could be in for a taste of video when you want it, according to this article from Reuters. The article mentions that we will be able to start and stop the on-demand stream whenever we want. Kinda sounds like TiVo now, except you still have to fit around the broadcast schedule. Interesting statistic quoted from the article, though: it is expected that 5.5 million homes will have VOD by the end of the year. Imagine being able to pull up 2001: A Space Odyssey at 2:38 a.m.."
VOD causes ad avoidance, which forces advertisers to find new and untested ways to reach consumers.
As in the Depression days the advertising industry gets bolder and more raucous during times of privation.
We need to keep people's consumer spending up at least at somewhat respectable levels. In fact I believe that the fact we are immersed in advertising media is what makes our consumer confidence more resilient than it would be otherwise.
We should not destabilize vital parts of the economy like airlines or advertising. It's truly a matter of national security.
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