CD/DVD Manufacturers To Support Windows Media
Anonymous Coward writes "Seattle P-I story on MS's latest move towards having their finger in every slice of the content pie. Oh, goody. 'Microsoft Corp. plans to announce today that four DVD makers will incorporate its Windows Media Audio technology into their players, enabling consumers to play CDs and DVDs they compiled using that technology. At the Consumer Electronics Show in Las Vegas, DVD makers Toshiba, Panasonic, Apex Digital Inc. and Shinco, a Chinese manufacturer, will announce plans to support Windows Media Format in some or all of their models this year, said Michael Aldridge, lead product manager for Microsoft's Windows digital media division.'" We've mentioned this before, but there are a few more details now.
So, we have DeCSS. Whos up for writing a DeWMA?
Liberty in your lifetime
I know you'll never believe this coming from an anti-DMCA type like me, but I kinda like these news. The reason is this: I think that the RIAA/MPAA/whatever are preparing themselves for a VERY harsh wake-up when they find out that Microsoft cares zero-nilch-nada-nothing about their interests. Microsoft's aim is market dominance and experience shows that it can be obtained much more readily by massive availability of stuff and not massive control. I predict that (obviously) the WMP formats will be cracked (didn't it already happen?) and Microsoft will very gladly look the other way while tons of pirated stuff get exchanged in WMP format only playable on Windows or Microsoft-licensed players. They'll invest 5% of the huge profits they make in PR towards the aforementioned RIMPAA, who will actually learn that Microsoft are the very best in security/content protection and whatever other solution will be worse.
Global result: for the price of a windows license and some gigs of disk the users get unlimited access to (pirated) content. Users are happy. Microsoft is happy. RIAA/MPAA are screwed.
It'll be fun to watch.....