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Doubleclick Exits The Ad-Tracking Business

Masem writes: "Cnet is reporting that Doubleclick closed down its ad tracking program as of Dec 31 2001, and is shifting from a media company to research and development for online ventures. Doubleclick claims they had upwards of 100million unique tracking profiles at the height of their run, but with the dot-com bust and lower ad revenue rates, ad tracking ran into the red. Even after the worrisome aquition of Abacus Online (which was rumored to allow Doubleclick to connect online and offline consumer profiles), the company could not turn a buck on ad revenues. Time to remove that 'doubleclick.com 127.0.0.1' from /etc/hosts now?""

6 of 209 comments (clear)

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  2. hmmm by Anonymous Coward · · Score: -1, Troll

    The New York Times

    June 3, 1988, Friday, Late City Final Edition

    SECTION: Section A; Page 32, Column 1; National Desk

    HEADLINE: WARNING IS ISSUED ON COCAINE AND SEX

    BYLINE: By LAWRENCE K. ALTMAN

    BODY: In an unusual warning, doctors have reported the case of a man who injected cocaine into his urethra to heighten sexual pleasure and then, through ''extravagant complications,'' suffered gangrene that led to the loss of both legs, nine fingers and his penis.

    The authors of the report, three psychiatrists from New York Hospital said it was not clear how the unusual cocaine use led to the complications. The doctors, John C. Mahler, Samuel Perry and Bruce Sutton, described the case in a letter in the current issue of The Journal of the American Medical Association.

    The use of cocaine in the belief that it enhances sexual pleasure has often been reported. Several experts on sexuality and on drug abuse said they had heard of people rubbing cocaine on genital organs or injecting it into the urethra, the tube that carries urine out of the body. But they said it did not appear to be a widespread practice.

    Undetected Infection Suggested

    Cocaine use has been associated with a variety of medical problems including heart attack, stroke and death. But Dr. John Money, an expert in sexuality at Johns Hopkins Medical School in Baltimore, said it would be unusual for cocaine alone to produce the extreme complications. Dr. Money questioned whether some other factor, such as an impurity in the cocaine, might have been at fault.

    Dr. Mahler said his team had considered that possibility but had no evidence to document it. He said his team had also speculated that the man might have developed an undetected infection or that attempts to treat him might have somehow led to additional complications.

    Experts said cocaine would be absorbed into the bloodstream through the mucous membranes of the urethra as it would through any other mucous membrane, such as in the nose, and presumably would have the same effect.

    Priapism, Then a Blood Clot

    Dr. Mahler said the New York Hospital case involved a 34-year-old man who told doctors he occasionally squirted a cocaine solution into his urethra. The last time he did so, in June 1987, he suffered a persistent painful erection immediately after intercourse with his girlfriend. His priapism lasted three days and he sought medical help.

    Soon afterward, he developed blood clots in his genitals, arms and legs, back and chest.

    By his 12th day in the hospital, gangrene had developed to such an extent that the man lost his legs, nine fingers and his penis.

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  4. Re:Bad Idea by ScroP · · Score: 0, Troll
    I would like to see NO ads ever. Targeted ads woulds be even worse for a billiob reasons. Besides, who wants anyone tracking thier personal intrests anyway.

    No human being needs an ad for anything. If a person wants something, they are intelligent enough to go out and find what they need.

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  6. Re:I'd be suspicious... by Anonymous Coward · · Score: -1, Troll

    Sorry, the guy who runs goatse.cx is not after a profit -- he does it purely out of love for one's fellow man.