MacWorld Expo Report, Part II

As promised chrisd back with his report from the expo floor at MacWorld and a brief note about what Linux can learn from the Macintosh. Walking the show floor at MacWorld, I'm beginning to feel a little sorry for people who are Windows boosters. Where do they go for their community? The Mac folks have MacWorld and WWDC, we have LinuxWorld, O'Reilly and Usenix, but they have what? Comdex? There is no MicrosoftWorld. Whether this is a result of their size or what, I couldn't tell you. But there is a similar feel that the "Linux Faithful" and "Apple Faithful" share and that is that we are clearly part of a user and developer community.

Yesterday, I reported on the Jobs keynote and his ability to expand his reality field to encompass and entire ballroom. Today, do people still feel energized by his talk? Some were still pumped just to a part of the show, gasping and oo'ing and enjoying the melodrama of it all, but the next day there was a collective vibe of "well, was that it?". This is not to say that they were disappointed by it, but they perhaps wanted something more. The rumors had been flying for months about a flat screen iMac, and since that was what Apple brought forward, it was going to been seen as an evolutional, and thus anti-climactic, step, even if it was daringly packaged.

Many noted that they were expecting a speed bump for the G4 towers, but with Seybold coming up in February, many expect Apple to announce their tower update then to a more professional audience.

At the Tuesday keynote "The Power of X", Phil Shiller and Avie Tevanian talked about OS X and what it means to apple and to the future of the Macintosh platform. Apple is stressing how stable and crash proof OS X is and what this can means to the "Apple Faithful". They discussed the kernel, the media layers, security and the user interface and how it all works together. What they've done with their BSD derived core is really impressive. As part of the keynote, Tweak Films showed off an OS X based deep ocean wave visualization app that they assert they ported from Unix in weeks, with significant functionality gains.

The show floor itself was bouncy fun. For me it was a nice change from the austerity of a Linux exposition and it's focus on sheer functionality, capability and commerce. Large exhibitors included Alias|WaveFront, Adobe (not having anyone at this conference arrested, I noted), FileMaker pro, Microsoft and a number of other software development houses. As I walked the floor, I made a mental note of applications that were available for both Windows and the Macintosh. The reality is that there isn't much that is specifically for the Mac intosh, with the obvious exception of the hardware from apple, with all the vendors one ends up asking, what is unique here?

What Apple has that is unique, and sadly Windows and Linux both lack, is cohesion. Everyone with devices and software for the Mac seem to work so well with each other and the OS. We should strive to emulate that cohesion whenever practical for open source software. Before, the apple story was cohesion without stability or power. Now, with BSD at it's core, you can bet that Apple will be able to attack Windows, SUN and Linux on the power front. A year from now it will be interesting to see how many people are running apache to serve pages from their Apple machines, and I will be unsurprised if someone is giving an apache serving presentation at the next Apple WWDC.

Please note that I have posted some pictures of my trip to MacWorld, with some pictures of the new iMac and of the keynote.