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More on Future X-Box Capabilities
rtphokie writes "The oft - rumored expansion of Microsoft's Xbox from a gaming console to a more full featured entertainment hub is taking a little more shape. A C|Net article tells of a HomeStation device which is claimed to be slated for a fall release. In addition to Xbox game compatibility and DVD functionality, it is reported to have TiVo/UltimateTV like PVR functionality as well as WebTV like email and web surfing capabilities.
This "report" comes on the heels of the announcement of the Moxi Digital set-top MoxiMedia Center which was named "Best of Show" at the recent Consumer Electronics Show."
Anyone rememember many years back the Beatrice commercials? You'd see commercials for everyday brand name products and that last second of the commercial was a little jingle and the words 'We're Beatrice'.
Remember how fast thost commercials went away? People start freaking out when they realizes that 65-75% of the products they use where produced by a single company. Beatrice quickly dropped the 'look how freaking large we are' strategy and went back to just promoting the single brand names on their own.
I can't help but think the same thing is going to happen to microsoft. People are going to suddenly wake up and realize the the MS logo is on their computer, tv's, vcr's/dvr's, video games, toddler toys, kitchen appliances, car electroncs, etc...
The media port on the back of the Xbox is labelled Video Input/Output. If it had a method of storing PVR info on a network share, it might have everything it needs now.
Golly, this is the first pro Xbox message in this article...hope it doesn't get modded into oblivion!
"Draco dormiens nunquam titillandus."
someone actually came out and called that "Modified Pentium 3" what it really is...
Mosesmann said the HomeStation will be based on the Xbox design, which is similar to a PC and uses standard PC components such as an Intel Celeron processor and USB ports.
Homestation. If you listen real close, you can hear Sony's lawyers suiting up...
Shift happens. Fire it up.
With the release of the Xbox as it is, it was a retarded move. They released a mediocre PC masquerading as a game console with mediocre games.
The only extras were the DVD (Sony beat them here) and the MP3 ripping/playing.
This isn't MS.
Microsoft strategy is to bundle several mediocre implementations in one box, undercut the competition, and establish a monopoly.
See MS Word vs. Wordperfect, Word got clobbered.
Excel vs. 1-2-3, Excel got clobbered.
Solution, sell "Office" for less than Wordperfect was individually? Boom, market yours.
Look at the 3 consoles. PS2 wins if you want a quantity of games, period. If you are into renting new games all the time with lots of variety, you need a PS2.
Gamecube has an amazing controller, tremendous graphics, and the best hardware in the business. (Blah, blah, blah, Mhz, blah, blah, blah, the Xbox processor is going to be slow compared to a customized PPC G3 with a game-taillored vector unit... think Altivec on crack in Photoshop shootouts... Intel only looks good in integer math... games don't do integer math...) Also it brings Nintendo's franchises, which are the best in the business.
What does Xbox have? Hype? Newness?
Microsoft needs to leverage more than their cash (willingness to lose $3 billion over three years to establish a presence is stupid... Atari, Nintendo, and Sony each dominated the market their first time out the door). There is no market openning now as there was Sony entered (3rd party hatred of Nintendo and Sega). The market loves Sony and the 25m-30m Nintendo fans love Nintendo.
Microsoft needs to bundle:
a mediocre DVD player
a mediocre video game player
a mediocre MP3 jukebox
a mediocre PVR (VCR Replacement)
and price them all at $300. I don't care about the specs, but they need to force families to think, "Sure the PS2 plays DVDs and games, but the MS Homestation does all this for the same price!"
The irony here being that Beatrice was later bought out by a bigger company (ConAgra).
Other companies have changed their names as they grow (First Union bought out Wachovia, and took its name to boot).
So yeah that Microsoft strategy is a good idea. I mean can you imagine if people knew there was a single company controlling something like: AOL, AOL Instant Messenger, AOL TV, Asiaweek, Atlanta Braves, Atlanta Hawks, Atlanta Thrashers, Atlantic Records, Baby Talk, Book-of-the-Month Club, Capitol Records, Cartoon Network, Castle Rock Entertainment, Cinemax, CNN, CNNfn, Coastal Living, Columbia House, Comedy Central, CompuServe, Cooking Light, Court TV, DC Comics, Digital City, eCompany Now, Elektra, EMI, Entertaindom.com, Entertainment Weekly, ESPN, Family Life, Fortune Magazine, Goodwill Games, Hanna-Barbera, HBO, Headline News, Health Magazine, ICQ, InStyle, Life Magazine, Little Brown, Looney Tunes, Mad Magazine, Money Magazine, MovieFone, Netscape, New Line Cinema, NY1 News, the Open Directory Project, People Magazine, Progressive Farmer, Qwest, Real Simple, Rhino, Road Runner, Southern Accents, Southern Living, Spinner, Sports Illustrated Magazines, Sunset, TBS, Teen People, Telepictures Productions, This Old House, Time Magazines, Time Warner Cable, TNT, Tommy Boy Music, Turner Classic Movies, Virgin Records, Warner Brothers Companies (Movies, Television Network, Video, Music, Stores), Winamp, and World Championship Wrestling. I mean really, that would be crazy.
So they're introducing an all-in-one device that will allow you to:
1. Play games
2. Play DVDs
3. Watch TV
4. Surf the web
5. Write email
Gee, that sounds an awful lot like my computer!
So why do they bother? First and foremost, because this is their opportunity to control the one thing they've been unable to get so far: the hardware. Now they will finally be able to implement their digital rights infringement, etc, without fear of pushing the user away (after all, who in their right mind would give up using a piece of hardware after they paid $1000+ for it).
There's more to this scheme, however. Take a closer look at the list of activities shown above. Notice the absence of any kind of development, programming, hacking, etc. The long term goal of this strategy is to "phase out" these kinds of activities, because they are dangerous to the Microsoft monopoly. Eventually, they want everyone's recreational activities to be limited to the 5 items listed above (give or take a few).
Impossible, you say? Not with a little careful manipulation of the market. I'd estimate that 90% of the PC market these days are our beloved Joe Sixpacks, who simply want to do items 1-5, nothing more. Instead of trying to sell general purpose hardware and then customize it with the software (OS), they will start selling customized hardware, which will have only 10% less market share than PCs. With a "good" marketing campaign (which we know MS is capable of), they can strike a huge blow to the general purpose PC business, which will either drive it out of existence, or drive prices way up. Either of these outcomes will make PCs virtually inaccessible to consumers. Over the long term, consumers will lose interest in hacking/development. It might take an entire generation, but it will happen.
Thanks for tuning in.