The Google Effect And Domain Name Speculation

A reader writes "Google brought us the age of high quality searches, and with that may come the end of domain-name speculation. Good thing we paid for all those laws to punish cyber-squatters. Read the article and learn more."

Comments

Slashdot Effect vs. the Google Effect

[Elwood Blues]

Here's the link to the google cache:
http://www.google.com/search?q=cache:0r0qLUS_G3oC: www.siliconvalley.com/docs/opinion/dgillmor/dg0113 01.htm+%22google+effect%22&hl=en

While it's a good methodology, everyone still wants name recognition. I would propose the best marketing ever would have to be 1800contacts.com. I remember both their web address and their phone number, in one fell swoop.

Domain name insanity

[Tassach]

I've often wondered, what percentage of domain names that have been registered are actually being used, as opposed to ones that have been scarfed up by speculators and squatters. I was looking for a domain name for a client a few months ago, and found literally hundreds of names which would have fit his requirements, but which were registered but unused.

It appears that a whole lot of domain names were gobbled up in 1999 and 2000, with the result that many of these registrations will be expiring this year. One can hope that many of these domain names will become available to people who actually plan on using them. As good as Google may be, there are still a lot of reasons for wanting an easy-to-remember domain name for your company or product.