Slashdot Mirror
Corporate America Wary of Subscription Software
medical_geek writes: "According to this
article
on cio.com,
MS's subscription service is failing in the business world. I guess
that personal users are not the only group that balks at paying a yearly
fee for software. My question is have you at your job bit the bullet
and signed up as an early adopter, or are you rolling the dice and seeing
if this experiment fails?" This article focuses only on Microsoft, but the same analysis probably explains why ASPs haven't taken off like they were supposed to, either.
It'll only be when the quality of the software is up to scratch that people will start thinking about its price. In the end, the total cost of ownership of software is much larger than the licence fee: putting in fixes after deployment is terribly expensive.
"Well, put a stake in my heart and drag me into sunlight."
eBay is one of the most successful ASPs on the Internet. Sellers seem to have no problem paying a per-auction fee to eBay for hosting the auction application. You can imagine an alternative where everone paid $10 for an eBay application that sat on their Windows desktop and did a P2P search of current auctions by communicting Gnutella-style with the other eBay applications. It would suck. The ASP version kicks its ass any day of the week.
Similarlly, I used to work for a company with an ASP remote access application. To circumvent firewalls that only allow outbound connections, the company routes all connections through their servers; there's no other way to do it if you want to support connections where both endpoints are firewalled. Hence, ASP. It's easy for me to justify paying a monthly fee to use this service because the application demands it. I have to use their servers. (The company includes free support and free upgrades with the subscription fee, too, which makes it rather more attractive than Microsoft's licensing scheme.)
As for ASP MS Office... At this point, my reaction is, "What's the point?" In the absence of ubiquitous thin-client computing, I can't see at all why I'd want to pay for a subscription. There's no value in an ASP model for lots of applications, include most of Microsoft's (with obvious exceptions like Hotmail).
ASPs didn't fail. They just succeeded where it was logical for them to succeed.
...I'm using a company machine with WinNT 4.0 SP6a. With a "Windows(R) 2000 Professional 1-2 CPU" sticker on the side. We downgraded it, and for a very good reason.
It does everything that I need to do my job. It does nothing that I don't need. The issues are known. It doesn't require any more patching because it ain't broke, or it's broke in known and acceptable ways. It doesn't require our IT guys to have to ask what version of what OS I'm running, nor to hunt out the right ghost image for that combination of hardware and OS. It can be ghost installed or copied, which is vital for replicating software builds.
Windows 2000 would be a barely acceptable substitute. There are far too many unknowns with WinXP, plus it has that habit of knowing better than you what drivers you really want to use (I need to test beta drivers, for god's sake, give me an "I know what I'm doing" button!).
Windows.NET would be absolutely, utterly unworkable in a business environment, because neither I, nor our IT guys would know what exactly was on the machine, nor would it be possible to replicate that at a later date to reproduce a build exactly.
We cannot and will not upgrade to .NET. Ever. As application support for NT dies away at the same time as Linux support grows, it's looking like a better (corporate!) proposition every day, and not just in the server room.
If you were blocking sigs, you wouldn't have to read this.
Even Eric S. Raymond agrees with MS on this one :
"It is also worth noting that the manufacturing delusion encourages price structures that are pathologically out of line with the actual breakdown of development costs. If (as is generally accepted) over 75% of a typical software project's life-cycle costs will be in maintenance and debugging and extensions, then the common price policy of charging a high fixed purchase price and relatively low or zero support fees is bound to lead to results that serve all parties poorly.
Consumers lose because, even though software is a service industry, the incentives in the factory model all cut against a vendor's offering competent service. If the vendor's money comes from selling bits, most effort will go to making bits and shoving them out the door; the help desk, not a profit center, will become a dumping ground for the least effective and get only enough resources to avoid actively alienating a critical number of customers." - Eric S. Raymond
This is taken from The Magic Cauldron
Because microsoft measures value based on increasing revenues each year, maximizing share holder value means shorten the product cycle from 2-4 years to 1 year. From a share holder perspective, it's great. A rapid product cycle is a good thing for share holders because it means you're getting more repeat business more frequently.
From a user perspective, a certain level of product stability is necessary to create a sense of value and reliability. If the product cycles at a faster rate the customer is comfortable with, the company begins to loose business. Think of a can opener. What if every can opener was only good for 10 uses and it would break. No one would buy can goods or can openers. Food manufacturers would use some other container, like a jar instead of cans. It doesn't matter if the can opener is only 2.00. No one wants to buy a new can opener every week.
Microsoft is not immuned to the same market principles. Making a product too good or really poor isn't good for the company, consumers or the economy. Back in the 80's Honda found a good way to make bearings in such a way that they would last 30-50 years. Well guess what. Honda stopped using them in cars because they were too good. Using those bearings in cars made them way too reliable and was hurting replacement parts sales. There has to be some middle ground where corporate and consumer needs are in balance.
Microsoft may or may not realize it before it is too late.