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Webcomics As Business Model

oddjobs writes "It's not the most groundbreaking article, but the Chicago Tribune does a pretty good job of looking at the state of webcomics-as-business-model. They mention the usual suspects (Marvel, McCloud) but most hopeful is Unbound Comics, which is selling comics collected in Adobe's e-book format. Fans of the 80s book Dalgoda take note."

12 of 200 comments (clear)

  1. Not Very Collectible.... by IIOIOOIOO · · Score: 1, Insightful

    Well, I think that says it all. They should just contract out like the rest of us content providers.

  2. They're missing it by KjetilK · · Score: 5, Insightful

    The general idea is to charge readers a few cents for every page they view, or as McCloud put it, to charge "for initial travel through the gate," with the ultimate goal being a subscription.

    Comics is exactly the kind of thing I would use micropayments for. I would never consider a subscription. If they try to fool me into making a subscription, they will loose me. It's as simple as that.

    "Web users are not wanting to pay for what they're already getting for free," warned Strazewski.

    I wouldn't be so sure about that either. I would gladly pay for good, accessible products, that doesn't infringe on my privacy, take away my fair use rights, doesn't try to abuse my trust in any way, and make available a convientent method for making payments.

    Right now, that doesn't exist, and it seems the industry isn't going to make it happen. All the industry care about it making offers that sucks, infringe on my privacy, take away my fair use rights, and abuse my trust in every way. In addition, they all stand behind their little sand castles shouting at each other trying to make different ways of making payments that are not going to work. Instead, they should come together and agree on common, open standards.

    --
    Employee of Inrupt, Project Release Manager and Community Manager for Solid
  3. Penny Arcade's take by L-Train8 · · Score: 5, Insightful

    Penny Arcade had a comic on Scott McCloud's take on micropayment systems. Basically they said micropayments are a nice idea, but they don't work now, and that's when artists need them. Bandwidth isn't free, and most sites don't sell enough merchandise to make a profit. So now, it is confined mainly to people who have a passion about it or people for whom it is just a hobby.

    --

    Don't forget that Friday is Hawaiian shirt day.
  4. Re:Webcomics business?? by MisterBlister · · Score: 2, Insightful
    Well, in today's current net climate, you HAVE to make your webcomics somewhat of a business, if they get at all popular (PVP is one example).

    Bandwidth sure isn't free these days...

  5. Micropayments and other things. by Restil · · Score: 3, Insightful

    Micropayments are being touted as a replacement for ad revenue. And this SHOULD be the case. To pay a few cents to eliminate annoying ads would be worthwhile for some people, but for others who have grown very accustomed to the web being free will probably go on prefering intrusive ads.

    It also differs on the artist's needs. If he's just trying to cover his bandwidth costs, he has more options than if he's trying to use the web as his only source of income. Even with a readership in the 10's of thousands, it can still be a challenge to do much more than break even.

    Ultimately it would work best as a complimentary feature. It's less expensive from the publisher's point of view, and that should certainly be taken into account when considering the per-issue pricing scheme. But as other posters have mentioned, some value of the comic's is the collectable value as well as the content value.

    -Restil

    --
    Play with my webcams and lights here
  6. I'm a bit miffed... by J.+T.+MacLeod · · Score: 3, Insightful

    (Warning: This will look like a plug for a bunch of webcomics. It probably is, but I have a valid point. Mod me into oblivion of you wish.)

    The big players in the print industry seem to be the only guys getting real attention when it comes to producing "comics" on the web.

    What about the Keenspot or the Keenspace groups? They have a valid revenue model, even if they aren't making a ton of money(making money is a secondary concern to them). Heck, they're doing the opposite of the big boys: Moving from the 'net to print media. (Check for Roomies! and Superosity in your local comic store)

    Another group is , which hosts, among other comics, Algernons Dilemma.

    There are the big ones you've probably heard of, PvP and Sluggy Freelance who are actually making a living on their webcomic.

    Heck, /. has Mega Tokyo banners!

    Personally, I'd rather these, and others, than the majority of the junk the syndicates, et al, try to push onto the web. Nevermind X-Men, give me it's Walky!

    Disclaimer: I run a webcomic, so this story pushed my buttons :)

    J. T. MacLeod
    -------------
    UBERGEEK the Comic. Umlauts be danged.
    http://ubergeekthecomic.com
    It's neato!
    -------------

  7. Re:Merchandising... by Dr.+Awktagon · · Score: 4, Insightful

    Before people start asking, we will NOT be asking for donations or having a paypal donation button

    I don't get these comments, it costs them money but they don't ask for any, or they ask people to buy tchotchkes which are secondary to the actual comic product.

    Why not add a PayPal button? Is it some kind of pride or something, that people might think they are begging? They don't seem to have a problem with banner ads.

    The internet makes it possible for you to say "you can pay if you want, and if you don't that's okay too". Public radio has been working like this for while, why not use the model on the internet?

    I don't read any online comics but there are some free things like TidBITS and heroic stories for which I have gotten into the habit of pay $10-20/yr for as if it was a paper subscription (hell I've read Tidbits since freakin' high school and I feel like I owe them a lot). I'd be willing to pay for stuff like /. too, I pay for stuff that adds value to my life, and I don't care if other people don't pay.

  8. Re:Merchandise. by Saeger · · Score: 3, Insightful
    You should also check out Zazzle.com. They'll manufacture and next-day ship your stuff for you.

    They're still in beta atm, so use the "backdoor" to check them out instead.

    I do question their 12% royalty though -- I'd rather they be more upfront about their costs so that you could figure who is getting the shorter end of the profit stick.

    --

    --
    Power to the Peaceful
  9. Re:Look at it this way... by JamesOfTheDesert · · Score: 4, Insightful
    The basic assumption everyone is making is that cooks should get paid. Maybe that's totally wrong ... Cooking is much more pure without money anyway.

    What makes you think art is, or should be, special? It's just another human activity that can be done for pleasure, or for money, or on a dare, or for any number of reasons.

    Being hungry or cold or generally impovished does not make you a better artist, just a hungry, cold, impovished one. If someone wants to produce art, and finds a way to get paid for it, great. Art is not here to make everyone happy.

    --

    Java is the blue pill
    Choose the red pill
  10. Re:Look at it this way... by blkros · · Score: 2, Insightful

    Art is much more pure without money anyway.
    Actually this isn't true, and is more a 20th century myth than anything. Some of the greatest art in the world was made to order. Renaissance art, for instance, was subsidized by great patrons, such as the Medicis. Artists should get paid, they make objects that are worth something, and should be compensated for it. If someone can find a way to make a living from their art, I say good for them, because it's one of the hardest ways that I know of to make a living. That's why I do other stuff to make a living, and, basically do my art for myself--I certainly haven't made a living with it.

    --
    Damnit, Jim, I'm an anarchist, not a F@#$!^& doctor!
  11. You cannot collect 0's and 1's by Civil_Disobedient · · Score: 3, Insightful

    This is not going to work.

    As anyone who's ever collected comics knows, it's the scarcity of comics that helps create their demand and popularity over time, not their wide distribution. How many of you have an X-Men #94? Amazing Fantasy #15? Detective Comics #27? But if you did, you'd cherish it like an heirloom, you'd pass it to your children when they got old enough to know the difference between acid-free backing boards and regular cardboard.

    Sure, widespread distribution will help if all you want to do is read the comics, but that's not where their value comes from. The important thing is that I have an Avengers #3, and you have an Avengers #16, and if we're going to trade, yours better be in mint condition.

    There's just something very visceral and male about holding a rare comic book. What am I gonna do, have a swapable harddrive of Marvel and DC. "Hey, check out KaZaa, they've got the latest Superman story." Bah! There are some things that technology simply cannot improve on.

  12. Re:Webcomics business?? by drakee · · Score: 4, Insightful

    Honestly, I think that is one of the things that makes web cartoons better than print-only comics: They aren't controlled by money.

    Syndicated cartoonists must adhere to some pretty strict guidelines. Their comics are printed in mainstream newspapers, where using the word "gosh" will get you angry letters from blue-haired grannies all around the country.

    Web comics are created under no such restrictions. Anything is fair game- mainstream demographics be damned! As a result, the average webcomic is much more interesting and daring (if much less polished looking) than say, Marmaduke or the Family Circus.

    Anyone can create a web comic- there is even a webhost, keenspace, which will host anyone's comic for free.

    Art can only thrive and evolve when there are artists out there who do it purely for the sake of art. If you do it for the money, you aren't so much an artist, you are an entertainer (which isn't to say that you can't make an entertaining comic).

    Drake Emko
    hackles.org (nerdy animal fun!)