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DMA to Control Spam by DMA Members

Posted by michael on from the baby-steps dept.

SiliconLawyer writes: "The Direct Marketing Association, the major U.S. tradegroup for companies using direct marketing techniques, will reportedly issue guidelines for how its members may and may not use e-mail as a marketing tool. Hopefully, this will influence other marketers toward more responsible use of e-mail. Details are on CNET here."

1 of 204 comments (clear)

  1. Preview of the guidelines... by jmorse · · Score: 5, Funny

    I can just see those guidelines now:

    • When indiscriminately sending unsolicited email, please be sure to spoof the mail headers so the mail can't be traced back to you.
    • When mail-bombing the hotmail.com domain, please refrain from sending mail to billgates@hotmail.com or your software liscences may suddenly expire.
    • Please pre-pend the subject lines of all unsolicited email with the ADV: prefix...(uncontrolable laughter ensues)
    • When providing a fake "remove" link in an email, be sure that the address doesn't implicate your company or the DMA. remove262@yahoo.com usually works best.
    • When marketing to a technically-inclined demographic, refrain from inserting the phrase "ALL YOUR PRIVACY ARE BELONG TO US" in the email. It's not only distatsteful, it's downright cliche.

    --

    "You done taken a wrong turn."
    -Bill McKinney, in Deliverance