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DMA to Control Spam by DMA Members

Posted by michael on from the baby-steps dept.

SiliconLawyer writes: "The Direct Marketing Association, the major U.S. tradegroup for companies using direct marketing techniques, will reportedly issue guidelines for how its members may and may not use e-mail as a marketing tool. Hopefully, this will influence other marketers toward more responsible use of e-mail. Details are on CNET here."

1 of 204 comments (clear)

  1. Here's an idea by mrroot · · Score: 5, Insightful

    How about not making it illegal to spam but make them buy a "license" to spam, and renew it every year... something like $100/yr even would weed out alot of the real clowns, but it wouldn't be so prohibitive as violating their rights.

    OK, it's just an spur of the moment thought, so take it easy on me.

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    I Heart Sorting Networks