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DMA to Control Spam by DMA Members

Posted by michael on from the baby-steps dept.

SiliconLawyer writes: "The Direct Marketing Association, the major U.S. tradegroup for companies using direct marketing techniques, will reportedly issue guidelines for how its members may and may not use e-mail as a marketing tool. Hopefully, this will influence other marketers toward more responsible use of e-mail. Details are on CNET here."

1 of 204 comments (clear)

  1. DMA not really the problem... by grytpype · · Score: 3, Redundant

    Most of the spam you get isn't from the established businesses that would be members of the DMA. It's mostly from trailer trash. So this isn't really a big deal.

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