Slashdot Mirror


TrustE Launches Trusted Spammer Program

Silverhammer writes: "InfoWorld is reporting that such luminaries as TRUSTe, ePrivacy Group, MSN, and DoubleClick are getting together to develop a "trusted senders" program to certify "commercial email" and "elevate" it above ISPs' and end users' spam filters. Why, you ask? Because they believe it's actually our fear of fraud that's hurting their response rates. Apparently all that stuff about invasion of privacy and theft of resources is just a big misunderstanding..." The Infoworld story linked above has the best information about this seal program, but CNet has another story including a quote forecasting 1400 pieces of spam per person per day in five years. Update: 01/31 17:02 GMT by M : The FTC is announcing a crackdown on spam.

18 of 449 comments (clear)

  1. Absolutely! by Anonymous Coward · · Score: 4, Funny

    Because they believe it's actually our fear of fraud that's hurting their response rates.

    When I found out Sally and her dorm full of debutants weren't posing just for me, I felt hurt and angry!!

  2. Makes it easy to filter now by Phoex · · Score: 5, Insightful

    All we have to do is filter any e-mail with this "Trusted Sender" Seal and cut them out.

    --
    00110100 00110010
    1. Re:Makes it easy to filter now by MoxCamel · · Score: 4, Insightful

      ...until MS incorporates "Trusted Sender" seals into Exchange. Pretty soon, everyone running an Exchange server has a seal. Makes filtering on the seal pretty worthless then, unless you don't mind throwing out the baby with the bathwater.

      As for effectiveness? Look at how many sheisters out there get "trusted" SSL certificates. All these seals are going to prove is that a real live person went through the trouble of designing some company letterhead in Word, and faxed it to Truste.

  3. TrustE by Sarcazmo · · Score: 4, Insightful

    I noticed that TrustE seems kind of spam friendly. I mean they don't require sites to have any sort of standards, they just require that they have the policies in place, and that they use them. What the policies actually are, is up to the company.

    TrustE is just a shill, a fraud like the BBB, a company that makes money by getting businesses to join, and defrauding the public into thinking they have any real oversight power at all.

  4. Truste is Irrelevant by Ars-Fartsica · · Score: 5, Insightful
    This group could have taken a commanding role in privacy and users rights issues long ago, but instead it simply turned out to be a corporate mouthpiece.

    Take a look at what it means for a site to be "Truste compliant" and you'll quickly see how worthless Truste is. To summarise - they don't care what your policy is as long as you state it publically. Well golly, I feel better already.

    1. Re:Truste is Irrelevant by CaptainSuperBoy · · Score: 5, Informative

      This is completely correct. TrustE will certify that you have a privacy policy, that's about it. When RealNetworks spammed their users repeatedly, anti-spam groups reported to TrustE that Real was violating their own privacy policy. TrustE should have revoked Real's membership, but they did nothing.

      Also, what does spam have to do with privacy? TrustE mostly concerns themselves with how companies use your information - but spammers don't have any information about you, only an e-mail address they harvested or bought!

  5. Why only Microsoft, Doubleclick? by Merry_B.Buck · · Score: 4, Funny

    TrustE should just make membership in this program opt-out instead of opt-in.

  6. Re:Trusted Spam? by fliplap · · Score: 4, Informative
    My guess is they will do this using signed certificates. Kind of how https works, so certificates must match the server they are being sent from. I've wondered for years why this sort of thing isn't required, to make spammers ID spam w/ an advertisement ID, so we could choose to block advertisements.

    Personally what I do is setup a seperate address for all my mailing list mail, and then dump everything with the word "remove" into the trash for my personal mail address. Of course i still glance at the trash, just to make sure.

  7. Oxymoron by Restil · · Score: 5, Insightful

    "Trusted Spammer" is an oxymoron.

    The only spammer I would trust is a spammer that would never send me spam because I never intentionally informed said spammer than I wanted to receive email from him, in which case, it wouldn't be spam.

    Damn... I think I just logically determined that spammers serve no useful purpose in this world.

    What do you think?

    -Restil

    --
    Play with my webcams and lights here
  8. Absolutly right on by Nf1nk · · Score: 4, Interesting
    I do web development and we had a customer state intrest in becoming a TrustE member

    It has fewer requirements than being BBB member.

    1. First a Privacy statement (use your own or cut and paste one of ours)
    2. send a check (for more than you would think)
    3. Place "Trusted Site" Seal on your page (with a link back to them)

    It just makes me wish I had thought of it first, but at no point did they ever say thatwere not suppossed to send out reams of e-mail to the unwary.

    --
    I used to have a cool sig, back when I cared
  9. Re:Trusted Spam? by Frater+219 · · Score: 5, Interesting
    Question how can any spam be trusted?

    How can any thief be trusted? How can any vandal be trusted?

    Spam is theft. Never forget that. Sending email to someone requires the use of resources which that person legitimately owns or controls, and you do not. Therefore, if you are habitually sending email to people who do not want it, you are appropriating resources to which you have no right. That's stealing.

    It doesn't matter if the commercial offers made in a spam message are themselves legitimate or if they are fraudulent. A legitimate advertisement wrapped around a brick and thrown through my window is just as offensive to my rights as a fraudulent advertisement delivered in the same way.

    Opposing spam is not about opposing commerce, or "commercialization of the Net", or the free market. It is about defending private property from trespass and theft -- and defending a useful service (the email facility) from its ruination. For if spamming is "legitimized" by crooks such as these, the email facility as we know it is not long for this world.

  10. Telemarketer tarpit. by Restil · · Score: 5, Funny

    This is an idea I'm working on to help reduce telemarking calls.

    I'm envisioning a simple device that sits on your phone line. When a telemarketer calls you, as soon as you realize its a telemarketer, you activate the unit and hang up. The device takes
    over after that.

    While the telemarketer is talking, the device will play back every few seconds any of about 20 different small murmers "hmmm" "uh huh" "yeah" "interesting" etc. Then when the telemarketer stops talking, the device will detect the drop in audio and will play back one of several segue phrases "That sounds very interesting, could you tell me more" "Are you offering any other services?" "How much does all of this cost?" "Could you go over all that again so I can take notes?" "I've been interested in this very thing, but I need to make sure its safe. Could you tell me all the safety standards you stand to?" "Could you hold on for a couple minutes, I have something on the stove. DON'T LEAVE!" And so on.

    Telemarketers are mostly script readers. The idea will to be to ask vague questions that will cause them to find the most appropriate script. And just keep them going for a LONG time. When the phone line finally goes dead, the device will hang up automatically. Maybe keep track of the longest call. Maybe record them too. The possibilities are endless!

    This device probably wouldn't cost more than $20 to manufacture and is the perfect way to keep telemarketers busy when they call you at dinner. Not only will you be able to eat with a smug grin on your face, any other incoming calls will be blocked by the lively conversation. You'll be assured of a meal in peace.

    -Restil

    --
    Play with my webcams and lights here
    1. Re:Telemarketer tarpit. by mikeee · · Score: 4, Funny

      Personally, I like to ask the telemarketers if they've been Saved by Jesus...

  11. Re:Why does Spam matter? by Rude+Turnip · · Score: 4, Informative

    Spam is theft. Deleting it takes up time that eventually accumulates...time that can't be billed out. It also eats up network resources in terms of bandwidth and storage space. So, unlike postal junk mail, where the sender pays for postage, *you* pay for spam. Spam is like a collect call that you're forced to accept.

  12. Re:You don't pay for junk mail via postal service by monkeydo · · Score: 4, Informative

    Wrong, wrong, wrong. Assuming that you are refering to the US postal service you are 100% wrong.

    The USPS receives no tax dollars to pay for operations. Not some, not a little, not a few, NONE! The USPS pays for itself. That's why they have to occaionally raise rates. They can't just go ask for more tax dollars. If you don't like the US Mail, don't use it and you won't be paying for it. Don't you wish all government programs were like that?

    Bulk mail, presorted stuff, stuff mailed and labeled by machines is actually cheaper for the Post Office to deliver, but the PO doesn't pass ALL of this cost savings on to the Bulk Mailers. You see, those folks sending out junk mail are actually SUBSIDISING YOU! That Valentine's Day card you're about to send to your grandmother costs you less than it should because of all those coupons and solicitations you receive.

    If you eliminated junk mail from the US Mail, the Postal Service would cost _more_ per piece to maintain, the price of stamps would go _up_ and it wouldn't save a dime from the Federal Budget.

    --
    Si vis pacem, para bellum
    The only thing more annoying than a Libertarian is an (un|mis)informed Libertarian
  13. Email should work more like ICQ... by NanoGator · · Score: 4, Interesting

    I don't rely on e-mail much anymore, just at work. I have Trillian to keep in touch with my friends. I like it because people have to get my authorization to see me on-line. Why can't email act like this? Heck, it'd only require a client really. It works like this:

    Somebody sends an email, it sits on the mailserver. The new mail client checks the from field of the address and attempts to match it up to its address book. If it finds it, the mail goes through. If not, then a mail is sent back saying "You are not authorized to send this mail. Would you like to acquire authorization? Then please send a message back with exacctly this in the Subject 'INSERT PASSWORD HERE'." (that part is an image like a .JPG file or a .GIF file, preventing spammers from writing a script to automatically seek authorization.) Then, once it's sent, I get a message on my mail client saying "So and so has requested authorization", alot like ICQ. If I authorize it, they're good to go. If I deny it, then I dont recieve any more messages from them.

    I'd get this client installed today if it were available. Right now I manually add filters to put people I really want to hear from in a different folder. Everything else sits out in the inbox until I do a cleansing. I'm starting to see patterns in what I'm getting too. I think I'm going to filter the words diploma, enlarge, and celebrity.

    --
    "Derp de derp."
  14. so? by hawk · · Score: 4, Insightful
    That it's the only job they can get doesn't justify telemarketing any more than it justifies prostitution, contract hits, or crack dealing.


    If it ties them up longer, it makes the returns from telemarketing lower, making it a less desirable activity for the marketer.


    It should be a criminal offense to make a solicitation from a phone line that does not in some way identify the call as such--so that the victims can avoid having the phone ring in the first place.


    hawk

  15. Read no further than this by Uttles · · Score: 4, Insightful

    The Federal Trade Commission (FTC) is poised to announce an unprecedented law enforcement sweep against deceptive junk e-mail, also known as "spam."

    Unfortunately, that happens to be the first line of the article.

    Spam is not only definted as deceptive junk-email. Spam is email sent to someone in a broadcasting manner when that person has not signed up for that broadcast. In other words, if you send a message, deceptive or not, commercial or not, to a list of recipients that you don't know, that's spam.

    --

    ~ now you know