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Product Placement in Video Games

Posted by timothy on from the marketing-devilry dept.

klaun writes: "Yahoo has a Reuters article about product placement in games. Seems that paid placements are no longer that popular because they don't work. The audience is to sensitive to advertisement being 'crammed down their throat.' Wonder what slashdot thinks of product placement." I actually like ads in games, whether they're spoofs or real, so long as they fit the context of the game.

1 of 338 comments (clear)

  1. Re:Teenage Mutant Ninja Turtles II by Howie · · Score: 4, Informative

    I challenge anyone to find a video game with advertisements in it older than that.

    Tapper (1983) has you serving Budweiser to fickle customers. From memory, the C64 port did not have the tie-in, even though it was also made by Bally.

    --
    "don't fall into the fallacy of believing that Perl can solve social problems. Maybe Perl 6 can, but that's a ways off"