Slashdot Mirror

← Back to Stories (view on slashdot.org)

Product Placement in Video Games

Posted by timothy on from the marketing-devilry dept.

klaun writes: "Yahoo has a Reuters article about product placement in games. Seems that paid placements are no longer that popular because they don't work. The audience is to sensitive to advertisement being 'crammed down their throat.' Wonder what slashdot thinks of product placement." I actually like ads in games, whether they're spoofs or real, so long as they fit the context of the game.

4 of 338 comments (clear)

  1. Teenage Mutant Ninja Turtles II by Apreche · · Score: 5, Interesting

    and Pizza Hut. I still have the instruction book with the coupon on it. I challenge anyone to find a video game with advertisements in it older than that. I'm not sure if the ads worked then or not, but it was a wildly popular game.

    --
    The GeekNights podcast is going strong. Listen!
  2. I agree with the realism... by alexhmit01 · · Score: 3, Interesting

    Did any of you play games on 15 years ago? Going to Pizza Hut instead of "the pizza place" does help you relate to the game more. It makes it easier to relate to the character.

    My partner found the article at work the other day, it was interesting. Before he even mentioned the part about promotions my first thought was promotional deals.

    Sure Dole isn't paying for the US rights, but why should Sega spend money removing it. The Dole stuff was amusing and SO over-the-top it didn't even seem like a game, it was funny. I couldn't stop laughing about the Dole stuff everywhere.

    I don't buy bananas on brand, so it's irrelevant, but if they were launching a luxury version, it makes sense to do promotional deals.

    Alex

  3. Product placement by Have+Blue · · Score: 5, Interesting

    Product placement is usually accepted where it doesn't interfere with the product in which it is placed. James Bond driving a BMW is fine, and might even boost BMW's image. The camera focusing on the BMW logo on James' car is not.

    So, for example, if there were going to be cans of soda int he game anyway, like in Deus Ex, there shouldn't be any objection to putting a real-world brand name on them.

  4. PetsOverNight.com by HiredMan · · Score: 4, Interesting

    The radio stations in Grand Theft Auto III really help make the game and the ads really help make the radio stations work. They add to the "texture" of the game and give the game makers the ability to make subtle (and funny) commentaries on society.

    The wierd thing is that MOST of the ads are fake... but some of the personal promotions stuff (Game Radio) are real or are they... the bleed over between the fake ads and reality adds another dimension to the game.

    This article also shows that if you ignore ads THEY WILL STOP. If you don't like ads complain and specifically do not buy those products.

    =tkk

    --
    Bill Gates - Creationist?!?