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Product Placement in Video Games

Posted by timothy on from the marketing-devilry dept.

klaun writes: "Yahoo has a Reuters article about product placement in games. Seems that paid placements are no longer that popular because they don't work. The audience is to sensitive to advertisement being 'crammed down their throat.' Wonder what slashdot thinks of product placement." I actually like ads in games, whether they're spoofs or real, so long as they fit the context of the game.

2 of 338 comments (clear)

  1. Teenage Mutant Ninja Turtles II by Apreche · · Score: 5, Interesting

    and Pizza Hut. I still have the instruction book with the coupon on it. I challenge anyone to find a video game with advertisements in it older than that. I'm not sure if the ads worked then or not, but it was a wildly popular game.

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  2. Product placement by Have+Blue · · Score: 5, Interesting

    Product placement is usually accepted where it doesn't interfere with the product in which it is placed. James Bond driving a BMW is fine, and might even boost BMW's image. The camera focusing on the BMW logo on James' car is not.

    So, for example, if there were going to be cans of soda int he game anyway, like in Deus Ex, there shouldn't be any objection to putting a real-world brand name on them.