TuVox Voice Interface
pablos writes: "NYTimes has an article about Tuvox who set up Handspring and Activision with voice interfaces for tech support. Apparently they can do away with the annoying 'press # now' menus. I've used things like TellMe, which played an ad everytime it didn't understand you, but I'm wondering if this sort of thing is starting to work anywhere. Anybody called Handspring for tech support lately?"
...keeping the customer from costing you any money.
CRM is *expensive*. Forrester Research did a study a while back on the average cost of handling customer calls by various means:
Telephone: $33.00/incident
Email: $9.99/incident
Chat: $7.80/incident
Message Boards: $4.57/incident
Knowledge Base: $1.17/incident
The technology of this article shifts a call from the top to the bottom of this list. They admit that the advance is not in AI or voice tech, but in making the experience "resemble a conversation". So at its best, this will still let grandma have *some* access to the information she could have had before from a live human. At its worst, it's a puppet show to distract us from the fact that we're not getting very good service.