DoubleClick Gets Into Spam

keytoe writes: "Well, just when we thought everyone's favorite Privacy Snoop was starting to mellow out a bit, we discover this little tidbit. DoubleClick is now branching out from the ad serving business into the SPAM business due to the fact that direct email marketing 'is one of the few forms of Internet advertising that is thriving.' Using DARTmail, you can now target your bulk mailings 'based on profile data.' I wonder which profiling data they're talking about. Perhaps, say, all the data they've been collecting for years?"

Comments

according to WHOM?

[Em Emalb]

"E-mail advertising, which is relatively inexpensive, is one of the few forms of Internet advertising that is thriving..."

According to whom?

Every single person I know complains about spam. Every single one of them deletes without reading the crap. Almost every one of them uses some sort of filtering/blocking.

And no, these aren't all geek-centric folks. Hotmail, yahoo, etc., all have basic filtering in place. Some UCE gets through, but most get filtered to their spam box.

Where the hell are these numbers coming from?

I realize that 1% of 10000 emails sent out is an acceptable return rate, but I wouldn't call it thriving. Show some solid proof that this is true and I will believe you.

Are people out there really this gullible? For pete sake, if I purchased all the products or services offered in spam, I'd be one highly educated, rich, successful, hung to my knee, always hard, in great shape, sexual tyrannosaurus.

And we know that ain't gonna happen.