MPAA Wants Copy-Controlled PCs
phil reed writes: "According to our favorite media mogul, Jack Valenti (as stated in this letter in the Washington Post, all PCs need to have strong copy protection built in. 'Computer and video-device companies need to sit at the table with the movie industry. Together, in good-faith talks, they must agree on the ingredients for creating strong protection for copyrighted films and then swiftly implement that agreement to make it an Internet reality.' Way to go, guy."
Of course Jack Valenti wants this. This is the same guy who once said "The VCR is to the Movie Industry what the Boston Strangler is to the woman alone". He's not exactly a visionary.
The question the semi-intelligent people who listen to Jack have to solve now is this: how can we force consumers to buy something they don't want?
The proven formula for this is legislation. Government mandated airbags have killed more children than school shootings - and more importantly, they've created a precedent for how a corporation can incorporate non-features into consumer products.
Do you think consumers really wanted to buy DVD players with region coding and Macrovision? Was that a feature? The total ownership of the DVD standard presents a second way to force unwanted hardware down the customer's throats: patent a standard, license keys, and use the DMCA to enforce the keyring.
The infamous SSSCA is their attempt at bring approach #1, and they may also (in parallel) try approach #2. If there's any word I can use to describe the actions of the Movie Industry right now, it's "desperate". They know that the precedents set right now will last for hundreds of years, and they are fighting for what they believe is their very survival.
The question is, will consumers keep buying Dell and ignore the EFF? And if so, what's the most effective way to raise awareness...
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