Japanese Video Chain Cashes in on Mobile Internet

Matthew Rothenberg writes: "CIO Insight has a case study that describes how Tokyo's Tsutaya video stores are tracking their users' shopping habits in real time via NTT DoCoMo's i-Mode wireless services and devices. 'We're not interested in merely renting videos to people,' Tsutaya founder Muneaki Masuda says. 'We're collecting lifestyle information, and the possibilities of that are, over time, enormous.'"

Comments

Re:At what point...

[sabinm]

Unfortunately, were applying western thought to a very eatern culture. Japanese do not have the same feeling of privacy. Loudspeakers in public places "encourage" people to go to bed in some areas of Japan. The "annihilation of self" or the sacrifice of self for the good of the group is a prevalent ideology in Japan and other eastern cultures and I'm assuming that they would not be too put out by having their information transmitted to a potential supplier of wares, goods, or serivces.

Re:At what point...

[Bodrius]

At what point will people realize that lifestyles are not globalized by any means yet, and that part of the difference is the level of willingness to share that kind of information.

I'm not surprised this would work in Japan. Japan is "consumerism 'done right'", where 'done right' means there are no compromises. We're talking about a culture that has underwear vending machines, corporations live in a comfortable mercantilist marriage with the government, and the idea of opposing a keiretsu makes as much sense as voluntary amputation.

This doesn't mean it can work in the US, or many other places.

The fact that it may not work here doesn't mean it won't work there, either. Not every culture puts that much value in "privacy", not even the US's, and you require a very significant demographic actively opposing this, or your privacy advocates will end up being tomorrows "sovereign citizen"'s movement.