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Linux Web Browsers Compared
Rob Valliere writes: "The best Linux Web browsers have dramatically improved in the past few months: they are all stable, standards compliant and loaded with solid feature enhancements and additions. Using Red Hat 7.2 and the KDE desktop, the premier Linux browsers are Galeon 1.0.3, Mozilla 0.9.8
and Opera 6.0 TP3. The best Web downloads and installs were from Opera and Mozilla, which have minimal dependencies. Galeon is a small download but can be difficult to upgrade due to its Mozilla and GNOME dependencies."
I have been involved in the marketing (dirty word I know!) of software and hardware to non-technical people for a number of years. The consultancy group I work for numbers many of America's top blue-chip electronics and software corporations among its clients, I have over 11 years experience of marketing, and 4 years experience of software development (VB) and systems administration (NT 3.51), in addition to a marketing science qualification from one of America's top business schools - so it's safe to say that I know what I am talking about when it comes to computers and marketing.
I have been keeping an eye this forum for quite some time now, as part of my daily intelligence gathering, I find the robust exchange of views, and technical arguments make an interesting diversion from some of the other corporate bullshit I have to deal with in my working day. I also read corporate intelligence reports from the Gartner group, Forrester, the Meta group, and Olsen Online Business Intelligence Services. Slashdot has often proved to be far more accurate when it comes to the technical details,and I am often amazed at the incredible levels of intelligence and insight shown by its readership, some of whom demonstrate a knowledge of Linux and Operating systems far in advance of anyone I have ever met, even in the IS department of major corporations. For this reason, I feel I should contribute my 2c to the debate about the future direction of Linux and the whole Open Source movement in general.
I feel I can do my bit for the Open Source community by offering (free of charge) some of my hard-earned knowledge straight from the bloody trenches at the front-line of tech-Marketing. Normally I would be paid over $4000/day for my perspective, but Slashdot - this one's on me. You people can think of it as my small and unworthy attempt to "give something back" to the Community.
Why Linux/Open Source has an image problem in major US Corporations and what the community can do about it. Like any movment, political or religious, Open Source/Linux has its Leaders, High priests and Gurus. These high profile individuals represent the public face of the organization. Like it or not, these people are associated with the product in the eyes of the buying public. One of the first things the Linux movement must do in order to gain acceptence by middle-America and Joe-and-Jean Sixpack and their 2.4 kids, is to develop what we in the Marketing profession call a "Happy Face".
When Joe Sixpack drives past a McDonald's, he associates it with the smiling face of Ronald McDonald the clown,and quality food served quickly. When he is choosing a collect-call company, the smiling face of Al Bundy (of TV's Married with Children) springs to mind, and when he thinks of fried chicken in large capacity bucket-like containers, it is the image of the happy-go-lucky avuncular Colonel with his associations of good old Southern hospitality that sticks in his memory. (In marketing terms this is known as a "positive association". Because the image puts the consumer into a "buying-receptive" mental state).
Linux/Open Source lacks any kind of "Happy Face". Now this in itself is not a problem, were it not for the fact that Linux has several extremely high-profile advocates who are the exact opposite of "Happy Faces" in that they invite negative associations into the consumers head and put him/her into a state known by Marketers as "passive-aggressive sales-message rejection" (In layman's terms they don't want to buy the product).
Now, I will not lower the tone of the debate by naming names. I will give a few brief profiles and community members will know who I am talking about.
In reverse order of harmfullness we have the laconic, dour nothern European. Not known for his sense of hunor, and with far too many nights spent coding when he should have been out partying he creates an image of Linux as the OS of choice for "friendless geeks who never got laid". (note - I do not subscribe to this viewpoint, but trust me some of my focus group members do).
Then we have the good old gun-toting libertarian self-proclaimed open source guru. Although M.R. studies show that 78% of PC owners show right-wing bias this person is too wacko and off-the scale for them. He alienates them, and in the worst case scares them that they risk being physically harmed if they don't agree with his fundamentalist libertarian "philosophy".
Finally we have a bearded Communist hippy. Do I need to say any more ?
So the normal consumer associates Linux with a sucicidal friendless nerd from some godforsaken corner of Northern Europe, a plainly insane right wing lunatic, and an "alternative lifestyle" Communist throwback to Woodstock with a facial hair problem. Is it any wonder that time after time, the message comes back from my focus groups that Linux is for wierdos ?
Here are a few example comments from a focus group session from Q3 1999 in response to a question about their attitudes to Linux and open source software, you'll get the general idea.
I could go on and on with these genuine responses, but I think I've illustrated my point well enough. Linux has a serious image problem.What to do about it is more problematic. Open Source proponents and Linux advocates are fiercely independent and proud of their alternative stance. They see any form of marketing as "selling out to da man" or "not groking it" or becoming a "suit" Any mention of money or financial rewards is derided, and developers are supposed to be content with "Kudos" from the community. Whilst this might be ok at college, or if you are tremendously wealthy, it cuts no ice with Joe Sixpack who was raised on Microsoft and associates Bill's millions with the quality of the software his company puts out. From the focus group again:
Again the message is clear: Microsoft is winning the hearts and minds not only of Joe Sixpack, but also Juan Sixpack in South America, Jean-Paul Sixpack in France, Jeroen Van der Sixpack in the Netherlands, Nkwele-Olamu Sixpack in West Africa, Mohammed-Al-Sixpack in Iran, Kulwant Chandrasekhera Sixpack in India, and Boris Sixpack in the Russian Federation.
Their message is powerful, international, and presented relentlessly with no internal bickering and bitching.
What can be done ?
There are no easy answers. The Linux/Open Source community has proved unwilling or unable to accept critisim (even constructive criticism such as this) gracefully, preferring to mount foul-languaged assaults on the personal integrity of anyone who steps out from the party line.
I offer no easy solutions, however here are a few pointers:
- As a damage limitation exercise Linux/GNU should appoint itself a "Marketing Spokesperson". This person would be the "official face of Linux/GNU/Open Source". First and Foremost, they would wear an expensive suit, especially when talking to the press or when dealing with high-profile major corporation with deep pockets and $$$s to spend. I realise this is ridiculous from a technical perspective, but with my blend of tech-savvy and marketing exprience, I realize the importance of presentation over technical merit. It goes against the grain of the community, but if we are to become the next Microsoft (and why else would we be in this game if not to win it at all costs), we must fight them on our battleground, but with the same weapons they use against us.
- The Penguin logo MUST go ASAP. Although it seemed "cute" and funny at the time, in the eyes of the corporate MIS department it just looks juvenile. Linux needs a new logo, preferably one of those kind of eliptical ones with a swoosh that in the eyes of the public can mean one thing: Hip and cool DOTCOM Corporation. The logo should be bland, yet robust, non-controversial yet ahead of the curve, and toned in serious businesslike colors such as gray, silver, and white. It should transcend culture and religion to be internationally recognized like the Coca-Cola image is all over the world.
- Downplay RMS, Linus, ESR, etc. They are technicians with zero understanding of the general public, or of software consumers in general. Indeed many of them only write their program for themselves to "scratch an itch". This is hardly the way to gain public acceptance.
- Direct X - A MAJOR stumbling block on Linux's road to world domination is the lack of Direct X support for Linux. This trivial omission means that most games will not run on Linux. Linux could gain 1000's of new games by simply implementing the DirectX api. This is a no-brainer. Kernel support for XML would be a big performance booster too in the B2B and B2C application area, and would make Linux buzzword compliant for XML.
- Finally FOCUS GROUPS. Before you think about starting that new open-source project, (be it a new web browser like Mazola, or simply a new front-end for the cdplayer application) Get a focus group together. Use a few minutes of your non-tech-savvy friend's time. If you don't have any friends like that, try your folks, or your grandparents. Ask them what they would like to see in your new program. This way, you will gain "market perspective" on the likely acceptance of your product by the "normal people" of the world.
thank you for your timeFrom the annals of the Troll Library .
Jeeze another newbie. How did your da let you use that #263391 UID ? This is what we do on Slashdot, and you better like it :)
The best Linux Web browsers have dramatically improved in the past few months: they are all stable, standards compliant and loaded with solid feature enhancements and additions.
AHAHHAHAHA HAHAHAHHA HAAHAHAHAHAHAHAHAHA AHAH
HEHE HEH EHEHEHEHEH HEHEHEH EHE
hohohoho ohohoho ohoh
ahahahahahahaha
That is too funny guys.
Unfortunately IE has none of these "stability" problems.
Good luck using vi + wget.
I'm not cheap, I'm a free software advocate trying to wear the Opera people down.
GD&R
Not to mention, why would you test Galeon under KDE? It's a Gnome application, for fook's sake. Ever run a Gnome app and a KDE app at the same time? Check out the insane number of services running with a 'ps aux' sometime. For that matter, why test any of the listed browsers under KDE?