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Interview With Editor of MacUser UK

Posted by pudge on from the bloody-good-computer-old-chap dept.

Noodlenose writes "I've posted the second part of my interview with Ian Betteridge, the new Editor of MacUser UK. He gives a couple of quite interesting statements on the future of Apple, Jobs, and the competition of print and internet." Also see the first part of the interview.

1 of 6 comments (clear)

  1. UK Retail starting in prime spots by Anonymous Coward · · Score: 3, Insightful

    Nice article,

    As usual in all things technology based the UK is about 18months behind US. It was true in Internet and it seems to be true in Apple retail.

    I am lucky I live in London, and get to see a number of Apple retailers as I travel round west end.

    There are now at least 3 very prominant stores on Tottenham Court Road (the main PC selling area in London), each of thes has AT LEAST half their window displays featuring Apple hardware (including new iMac) simply because it looks stunning. Each store has at least one person who really knows Apple and is happy to help out - I know because I was asking for some really weird add on bits for my Ti500.

    More interesting is the fact that Selfridges, John Lewis and I believe Harvey Nicols, all three VERY large department stores are stocking Apple goods. The customers in these stores definately buy because of styling and as long as it can do what they want they would switch from PCs IMHO.

    Finally Apple iMac advertising is EVERYWHERE in central London on Billboards and Bus stops.

    So I think Apple are starting the Retail campaign in earnest here and I hope it works. I personally think they may be better off putting Apple retail experiences in EXISTING stores for the time being before they launch a flagship store in say Covent Garden in Autumn or next Spring.

    TTFN

    JOhn