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Apple Dealers Slighted By Company Stores

Posted by pudge on from the they-are-so-mean-and-stuff dept.

rtphokie writes "Apple is doing something it swore it wouldn't do when it began opening its 28 retail stores according to a C|Net article: stocking its own shelves first. The author made random calls to Apple stores and Apple retailers to support the claim."

1 of 39 comments (clear)

  1. Apple knows their place... by OneFix · · Score: 4, Interesting

    The Mac has always been a niche market. Those that own a Mac have their reasons, and Apple realizes that Mac sales aren't going to suddenly be hoisted above PC sales.

    M$ knows this as well and this is the main reason they develop for the Mac.

    It looks to me as if Apple is trying to go the way Tandy/IBM did. Take em out of stores and sell direct.

    There are alot of advantages to selling only direct. For starters, it will mean less returns that were due to user error or negligence. Another thing is that they decide on how much customer service to give. Should we accept a return on this Mac if it only needs a new drive, or maybe we can give free OS X training to new users. It's worth noteing that the local CompUSA barely even acnowledges their Apple section (you get the idea you are on your own if you buy a Mac from them).

    I'm sure if it looks like they are "stiffing" retailers, it's probably for a pretty good reason.