Spammer Sues List Broker

BuckMulligan writes: "This article describes a lawsuit brought by a spam company against a list brokerage warehouse for selling e-mail addresses of persons who didn't opt-in. What this means is that those marketing lists created by data brokers aren't even accurate enough for sending spam."

Comments

Re:Um....

[Binky The Oracle]

I suspect that most "Opt-In" mailing lists are derived from people who click through an online service agreement without reading the whole thing or the privacy policy.

The real trouble comes when trying to determine which of the spam that says I can opt-out actually means it, and which of the spam is just harvesting/validating my address.

Thankfully, most of the web sites I use only send me their own spam (which I generally don't mind, especially if I can tell them to stop) but occasionally I get one site that sold my name to a list and voila... instant opt-in on a technicality.

That's why I normally make a new email alias when providing my address to a new site so I can at least attempt to see who sold my name in the first place.