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Upside interviews Jerry Sanders of AMD
An Anonymous reader writes "Titled The Last Man Standing, this Upside interview offered an inside view of the bloody war between the two CPU makers from Sanders' point of view. He also talks about upcoming Hammer, flash memory, Transmeta and telecomm bubbles. Somehow I get a feeling that both companies are living under the heavy cloud of Microsoft. Pretty lengthy, but an interesting reading.""
At the close of the interview, Sanders says:
In other words, Intel came up with some new technology they wanted to throw out there, and competition made them change their ways, in the process giving the consumer cheaper, better products. Kinda makes me wonder what would have happened if MS had a serious moneyed competitor. I can't help but believe that we'd all have HAL staring at us from the phones on our desks.
I have come to believe the following: No matter how technologically superior your product may be, if you compete directly with Microsoft you will lose (i.e. you will make less money, and have less market share). Why this is true for OS's and not for microprocessors I'm not sure.
When the K6 (K6-II, I believe) beat the Pentium-du-jour in some benchmarks, I first couldn't believe it (who had really heard of AMD at that time ?) then I thought
"OMG, there's gonna be blood spilled, and cheaper processors ! W00t !".
I'm glad today that competition drives both AMD and Intel to excel, and I enjoy watching their strategic moves: Athlon vs P[34], Hammer vs Itanium, it's like a boxing match from which the customer can only profit.
AMD vs Intel is a textbook example of healthy competition.
-- don't discount flying pigs until you have good air defense
Yes, Sanders is the bomb. He's an old school SOB who will tell you what he thinks of Intel's "fucking Pentium 4" in an interview. Would you have the balls to say that if you were in his shoes ?
This man has lead one of the greatest corporate fights in the history of this nation. AMD has had every reason to fail, as Cyrix, Transmedia, IDT (or whatever the WinChip guys were called), etc. Over the years the Intel blowhards have tried to put AMD in the same boat as those failed manufacturers. Most of them are still denying the fact that they called the K7 vaporware, and denied that it would rock the processor industry. Where are you naysayers now ? Would you have a 2 gHz Pentium 4 available if it weren't for AMD and the K7 ? Take the date of the Pentium III 450, add 50mhz for every 6 months since it came out, and tell me if you've reached 2.0 gHz yet, because that's what you would have had if the K7 wasn't there.
I'm not one of these fools who just roots for whoever is the underdog in any particular fight (Microsoft vs Linux, Intel vs AMD, etc). I find such lemming behavior offensive. Not that you shouldn't like them, but there should be a reason. We owe the past 3 years of breakneck processor development to AMD, both directly through their own products, and indirectly by forcing Intel to work for their money.
I don't even have to mention the pricing. Those of you out there who had to choose between a Pentium and a K5, you know how much Intel was overcharging.
Am I anti-Intel ? No. If Intel came out with a better product at a reasonable price, I would buy it. The Itanium is absolutely awesome from an architecural perspective. I am a consumer, I select the best product at the best price (in theory that's how consumers work, heh). AMD currently offers a product that beats Pentium 4s at equal clock speeds, and even at far higher clock speeds the P4 doesn't stand a chance. The P4 is awesome for applications specificly optimized for SSE2, but for everything else it's just empty mhz. The Athlon is faster, cheaper, and runs at a LOWER clock speed to achieve that performance. As long as that is true, AMD will have my support.
Microsoft is playing both ends against the middle.
I have a feeling that the future of processors is that Windows support whosoever supports windows exclusively, and If Linux runs better on your kit, the advantage goes to your competitor.
M$ is now helping AMD to compete, because AMD is not helping Linux.
Besides, isn't there something very hypocritical in his disdain for Intel and the big marketing budget, and his love of Microsoft and their big marketing budget. I would have to remind him that anyone powerful enough to help you is also powerful enough to hurt you proportionately.
This is the same reason that Microsoft keeps Intel on a short leash by playing footsie with their competitors. BG is still upset about some things said and done by Intel. (And incedentally, Intel is mad at MS for....)
Help or hurt, Microsoft never has nobler motives in buisness. When they are helping you, you may just be getting fattened up for the kill. The fact that your entire company relies on access to and support for Windows leaves you with an Outlook attachment pointed at your head just waiting to go off.
AMD will find MS and Intel back in bed together before long, so long as the door isn't locking them out too well.
~Hammy
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