Intel Funds AMD-bashing Report

Jim Norton writes "The Inqwell and ZDNet are reporting that the Aberdeen group, who recently published a report attacking the Athlon XP's processor rating system, was funded by Intel to produce the report. The articles also mention that AMD claims they were never contacted for information regarding this issue." From the benchmarks that various outfits have done on the new AMD chips, their model number is actually pretty conservative.

Comments

Missing the point

[CaptainAlbert]

AMD and Intel can argue for as long as they like about whose benchmarks are rigged, but it doesn't change the fact that, in the end, they are just that - benchmarks. They bear absolutely no resemblence to real life performance whatsoever. In the end, it doesn't matter what the graphs say or who claims to be faster that whom.

If you're going to start sueing people for misleading the public into buying products by presenting them with misleading data, then any hardware or software vendor who uses a benchmark in their marketing literature should be prosecuted.

The hierarchy is thus: lies, damned lies, statistics... benchmarks. :)

HardOCP

[rosewood]

Since I can not link directly to this article I will quote Kyle from HardOCP.com - and as of 8:18 CST March 28th, this can still be found on the Front Page of www.hardocp.com.

I just off the phone with the fine folks over at AMD and was discussing the issues over the Aberdeen Group white paper. Aberdeen, if you are unfamiliar with them, claims to be a Market Analysis company. If this is all new to you, please visit the InqWell as well as ZDNet on this issue.

There are two situations in this issue that are fun to look at. If you go read the white paper entitled AMD's Gigahertz Equivalency: Inexperienced Buyers Accept Bad Science, published here (and you will have to sign up) you will notice that Aberdeen uses flawed logic to pick on AMD's model numbering system of their CPUs.

Nevertheless, Advanced Micro Devices (AMD) last year deliberately took a step down a slippery slope of bad science when it named its Athlon XP line of microprocessor models with clock-speed gigahertz ratings equivalent to Intel's competing Pentium 4 (P4), based on a set of application
benchmarks audited by Arthur Andersen and fully described in AMD vs. Intel comparisons at AMD's Web site.

And then..

What's the flaw in AMD's equivalency ratings? There are many discussed in this Aberdeen Executive White Paper. The key flaw is that the equivalency rating is a snapshot in a moment in time -- and time surely marches on in the computer industry -- making the gigahertz equivalency subject to increasing variance over time. For example, the AMD Athlon XP 2000+ processor announced last fall runs at 1.667 GHz. The 2000+ equivalency rating is aimed at Intel's P4 2.0 GHz Willamette processor.

Aberdeen seems clueless that the basis for AMD's model numbering system is a comparison to their own TBird core CPUs and the speed they would have to run to be equivalent to a Palomino core CPU in performance. Seems as though Aberdeen did not even contact AMD in order to better understand the exact subject they were commenting on.

The other part of this situation is this. It is now being rumored that Intel paid for the white paper.

But the INQUIRER learned from Intel this morning that it paid for the report to be written, which certainly puts a different complexion on the thrust of the piece. Intel maintains, however, that fact doesn't affect the objectivity of the Aberdeen Group's findings. Cough.

While I have no idea of the validity of this claim, I will tell you this. I think of all of these "market analysis" companies as no more than paid mouthpieces of the hardware industry. Some are scumbags that make a living off taking a product and making it look good to distributors and consumers. They are spinmeisters looking for a buck and will spin their "truths" to support their clients needs. If you think market analysis companies are in this hardware industry to make sure that you, the consumer, get the truth, you are sadly mistaken. Is this to say all anylysts bad and are always wrong? Of course not, but I give them about as much credibility as a 4th grader with a Geocities site. At least the 4th grader most likely has purer motives.

I think it was one of these industry analysts that referred to sites such as our own as "homebrewed" and that we bascially did not deserve the voice that we have in the hardware community. I guess even we piss off the analysts when we uncover the truth that does not agree with their spin.

Anyway, this is all my opinion and subject to just flat being wrong but there is one thing I will tell you for sure and that is that the hardware industry has a nasty underbelly just about like every other industry in this world.

UPDATE: From the cards and letters we have gotten on this subject everyone seems to be missing the point of my little diatribe posted above. The rating methodology wars are over in my mind, and have been for a long time now as Aberdeen is way late to this party. The opinion I want you know about analyst companies is that they are simply all bought and paid for and expected to spin the agenda of their client.

Also, Intel did share with us tonight that they did finance the Aberdeen research into the AMD rating system.

As long as you guys are smart enough to form your own opinions and thoughts, which most of your are, just make sure you don't let these "analyst" companies shape your opinions as some are nothing more than a PR company that runs a couple of benchmarks. In this case Aberdeen based their entire opinion on BABPCo Sysmark 2001 and Quake III numbers.

You guys would hunt me down and whip my ass if I ever gave you a review based on that little data.