Slashdot Mirror

← Back to Stories (view on slashdot.org)

AdCritic To Return

Posted by Hemos on from the arise-from-your-grave-o-addled-one dept.

jspectre writes "The Ad Age Group has acquired advertising archive AdCritic which was shut down last year and are bringing it back new and improved. They're also looking for comments on what people did and didn't like to help improve the site."

5 of 117 comments (clear)

  1. They're Back but... by jhaberman · · Score: 5, Informative

    It ain't gonna be the same ol' AdCritic... If you read their site, it is going to be geared to advertising professionals only. No general public consumption. Complete with membership subscriptions and everything. Which is all too bad in my book. I enjoyed that site. I sure as hell ain't gonna pay to watch their commercials.

    Oh well...

    Jason

    --
    He's totally creeping out the Great One, eh...
  2. Ack. /.'ed already by dciman · · Score: 2, Informative

    I hope the new site will be able to handle traffic better than the story link. There isn't even 6 comments posted yet and it is already dead. Nice work guys!

  3. Re:Finally, not forced to watch sports anymore! by Wawazuzu · · Score: 2, Informative

    If it's only the superbowl ads you want, check out
    ifilm.

  4. Re:I'm still scratching my head... by LoadStar · · Score: 3, Informative

    They took it down simply BECAUSE it was free publicity for the companies whose ads appeared on AdCritic.com

    .

    From what I recall, only very briefly right near the very end did the concept of "revenue stream" even remotely cross the minds of anyone associated with the website. From what I remember, AdCritic, free of charge, took the time (labor cost) to digitize television ads; they free of charge hosted the ads on their servers, and free of charge let the hordes of consumers get access to them. That's a lot of free of charges without any return.

    Only near the very end did they realize what they should've done in the first place - and what the new buyers haven't quite realized apparently, based on the press release. What they should do is put together a package they can sell to manufacturers - "You have ads. We have a server to host them, and the bandwidth to do so. Hire us, and we'll do the work for you - all you do is add a link to your ad on our website. All this for a small percentage of your television advertising budget."

    As an example of the type of website they could have been, look at Apple's Quicktime Movie Trailers website. Apple's selling the service to the movie industry - host your trailer on our site for a fee. Apple gets publicity out of it, through the fact that they get the traffic and the fact that it's all in QuickTime, and the movie industry gets the publicity for their films.

  5. Re:More bandwidth! by CaseyB · · Score: 3, Informative

    It did have more bandwidth, once. Adcritic was great when they were using Akamai. Once they couldn't afford that anymore, it became useless.