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Microsoft To Start Running Anti-Unix Ads
PhreakinPenguin writes: "According to this article on News.com, Microsoft and Unisys are preparing to pay for a slew of ads to 'undermine' Unix with the theme of 'We have the way out.' They are apparently hyping that Unix is an expensive money trap. One ad states, 'No wonder Unix makes you feel boxed in. It ties you to an inflexible system. It requires you to pay for expensive experts. It makes you struggle daily with a server environment that's more complex than ever.' Unisys is apparently putting up $25 million and Microsoft won't say how much they're chipping in but you can bet it's more than Unisys." As the article notes, this comes after floundering attempts to sell (through Dell, Compaq and Hewlett-Packard) the high-end Unisys machines pushed by these ads.
Nice business practices, MS. You'd think you could prove that your product is superior through example, not slander. If these ads are half as bad as they seem, I say IBM starts making commercials full of BSoD's and says explicitly: "You will never see a blue screen of death with Unix".
We dance to all the wrong songs.
--Refused.
MS can crow all they want that Unix is hard to use - and I might have thought so, until I used OS X. Great GUI (needs some tweaking, but hell, what doesn't), start ssh, ftp, and Apache with a click of the mouse, and you can go configure the .conf files if you want - or if you don't want.
Yes, Unix is inflexible. That's why open source Linux runs on nearly every piece of hardware you can find. I use it for my Day Job web/general Unix servers, running on cheap desktops or expensive rack mount units.
Consultants are expensive. I can actually go out and buy a book on Unix, then look at the source code of FreeBSD, Linux, Darwin - and change things myself. Oh, good god, adduser is so hard to figure out.
Oh, yeah. Unix is so hard. Especially when those blue screens of death pop up that interfere with my work or those proprietary API's that I can't get all the info to, and - oh wait. Unix doesn't have that.
52 Weeks, 52 Religions with John Hummel
The thing that struck me most was this concept of "expensive experts." I could easily see them expanding this campaign by inserting adjectives like "condescending", "difficult to communicate with", "obnoxious", and even "completely other, alien, and kinda creepy." These are all representative of the impression regular folks seem to have of the sysadmin, from what I can tell. As opposed to the impression of your average MS-savvy (love those two words together) "computer guy" who helps get you back on the network or shows you where your downloads go.
Maybe the bearded ones need a PR campaign.
:wq
For Microsoft to build a campaign against UNIX would be like Coke or Pepsi promoting a campaign against the evils of water.
UNIX is the backbone of the Internet. It started with university and military computers, and is still based on these technologies. It has spawned many successful clones and variants, including BSD, Mac OS X, Linux, Solaris, IRIX, and many more. And virtually ALL of these versions work well together and can exchange code.
Not that this is surprising, but Microsoft is arrogant to point of giving the finger to God. This is really a sign is disrespect for everything built over the years by the blood, sweat and tears of the first network pioneers.
Unisys sounds like it has little to lose since it's been sitting on its corporate butt so long that even the oldest of us have forgotten what they've recently done in the computing world.
I'm not making a righteous stand for just the UNIX world. Microsoft is really a company with poor ethical practices and should be recognized as such.
Microsoft could have it all by realizing that practically all its major competitors have a UNIX base in their OS, even Apple. Instead of fighting the UNIX family, they could cash in simply and easily by moving the Windows NT/XP base to a true UNIX base, and create (the usual closed-source) apps in UNIX versions that can be compiled for virtually every UNIX family OS. (Not that everyone would want the apps, but at least it would be there..)
But NOOOOOO...
I was ranting on how OSS was too disorganized to fight MS in certain market attacks--that OSS lacks a defined leader. This instance is an exception. There are plenty of corporate makers and users of UNIX who might jump on the big MS "screw you" bandwagon and even pump up some cash in the corporate and legal system to get MS to shut their corporate pie hole.
Pissing off the U.S. Government is one thing. Pissing off other big businesses is quite another.
Vos teneo officium eram periculosus ut vos recipero is.
Some facts
- in the REAL world, no one should be left alone. you must be the best to stay on top.
- heavy duty servers will not be replaced by MS. Windows servers simply cannot handle the load, let alone be secured decently
- MS servers are ideal for file print servers and simple user management and file/ print servers. that is why you see a lot of mixed environments unix-NT
- the customer does not give a fk about kernel architecture. he just wants easy to manage GUI.
- geeks are the minority.
A series of short shots of a number of people saying, "I believe in Unix." While this could include big companies which buy unix hardware, the add should also have these people: Jobs, McNeally, new guy at IBM, Linus. It'd be fun.
It requires you to pay for expensive experts.
And the other side of that coin is, "If you get an MCSE, we're busy telling your boss that you should work cheap." How long can they get away with screwing over the people who support their products?
Nope, no sig
Businesses don't look to the long run because of a change that happen to the corperate world in the late 70's and early 80's. That change was the concept of 'shareholder value'. Buisnesses used to build their strategies and plans based on providing and acctual service or product, but today (and this ran rampent during the 90's dotcom explosion) they focus on producing money for their stock holders rather that products for a community. When your entire buisness plan is 'how do we make the most money the quickest, all else be damned?' it makes trying to convince your stockholders that doing anything which will pay off in five or ten years (rather than five or ten months) is a good thing. If the choices are a quick buck now, or a solid buisness latter, the quick buck will always win because it increases shareholder value.
I know what I am doing, and I have personally crashed Win2k Server several times.
Regarless of who's fault it is (Microsoft, the hardware vendor, the driver, etc.) - a driver malfunction should not bring down the entire Windows 2000 Advanced Server. It should NOT bluescreen under any circumstance.
In my case, I think it it the printer driver crashing it. But, a flaky printer driver should not bring down an 'enterprise' server operating system.
Next time, please don't underestimate us so quickly. Some of us know what we are doing.
Moon Macrosystems. Sun's biggest competitor.