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Cinema Tools for Final Cut Pro

Posted by pudge on from the now-i-can-finish-my-documentary-on-hacker-mating-rituals dept.

batobin writes "Looks like Apple is expanding their grasp on the film editing industry with their new release of Cinema Tools for Final Cut Pro. It enables FCP 3 to better manage film and 24 fps high density video. The product is expected to ship in May."

1 of 142 comments (clear)

  1. Re:apple by stripes · · Score: 4, Interesting
    Has any else noticed that the primary buyers of Apple's nowadays are film/photo people? They certianly have a solid market there, but I think it odd that they push themselves so much to compete with PCs when they operate on a seperate level

    Well one can be pushed out of a niche. For example it is a big pain to try to use Canon's EOS-D30 or D60 RAW conversion software on a Mac...unless you run OS9. For Windows Canon has decided to support NT2000, WinME and XP, but still no OSX support. That is for a $2000 camera (or if you were lucky $1499 referb for the D30). I doubt that would happen if Canon thought Apple had the same kind of market share (photogs, not "normal people") as Wintel does.

    Or look at desktop publishing, in the mid-80s the Mac was it. PCs were good for accountants, but if you wanted page layouts, it was Mac all the way. Now windows does it well enough that nobody cares.

    Pushing into niche markets is a good idea for Apple, but that alone isn't enough because they are too hard to defend.