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How Kids Use the Web

An Anonymous Coward writes: "Jakob Nielsen's latest Alertbox usability column details how kids use the web. Even if you don't design sites for kids, some of the results are very interesting. As you might expect, kids like sound and animation more than adults. They're also much more likely to click on ads ... but mostly because they don't realize that's what they are. And although there are some differences, the testing shows kids really aren't that different than adults, preferring consistent, simple and clear interaction. (And they hate slow load times, too!)"

183 comments

  1. And today... by Telastyn · · Score: 3, Funny

    Bob the Analyst says:

    "duh."

    1. Re:And today... by jo42 · · Score: 1

      That wouldn't be Microsoft Bob, now would it?

  2. Kids being filtered by cdf12345 · · Score: 5, Insightful

    Even though participants in our study were very young, they often had the greatest success using websites intended for adults. Sites such as Amazon and Yahoo! are committed to utter simplicity and compliance with Web design conventions, and have become so easy to use that they support little kids very well. In contrast, many of the children's sites had complex and convoluted interaction designs that stumped our test users. As one first-grade boy said, "The Internet is a lot of times BORING because you can't find anything when you go on to it."

    Maybe it's time that we give kids full access, and create dumbed down portals to adults.

    --
    Chicago2600.net more than a lifestyle, its a survival trait.
    1. Re:Kids being filtered by spike+hay · · Score: 1

      children don't like slow downloads

      Wow! Nothing escapes these genuises!

      --
      If you don't understand any of my sayings, come to me in private and I shall take you in my German mouth.
  3. Kids browsing habits are no secret... by Anonymous Coward · · Score: 5, Funny

    I was under the impression that all kids spend 99% of their online time in chat rooms talking to 40-year old cops about sex! Did the TV lie to me? ;-)

    1. Re:Kids browsing habits are no secret... by HD+Webdev · · Score: 2, Funny
      --
      This is not a dream, not a dream...we are transmitting from the year 1-9-9-9.
  4. Kids Read Instructions by stoolpigeon · · Score: 3, Interesting

    I thought it was interesting that children are more apt to read and follow instructions.

    I guess they are used to that from the school environment.

    The report was odd in that they highlight what seem to be significant differences and then go on to say - but those differences really don't matter.

    They do it a few times.

    Is that to keep readers from getting overly anxious about who they want to target?

    Just seemed funny to me.

    .

    --
    It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
  5. well.... by aliusblank · · Score: 0, Offtopic

    Im a kid, and im reading slashdot Yes, I hate slow load times but havent clicked on an ad for like... actually, I dont think ive ever clicked on an add I dont mind media, as long as it contains some sort of content -- the retarded useless flash displays arent quite me bag .... but does anyone care

    1. Re:well.... by jarodss · · Score: 0, Offtopic

      "but does anyone care"

      To be quite honest, no.

    2. Re:well.... by MisterBlister · · Score: 1, Offtopic
      "but does anyone care"

      To be quite honest, no.

      I don't care either.

    3. Re:well.... by Anonymous Coward · · Score: 0

      Thats just sad. They chose the kids who didn't have access to computers, I'm sure. I got the net when I was 6, and there were no ads at the time(well, there were, but they were usually easy to spot). I'm 15, and I've always hated flashy pages. I learned HTML at 8, and I know several people that have known HTML at the same age. My mom was surfing the net, and she clicked on one of those Dialog Box ads, and I tapped the escape key. Adults know more about the net then kids? Thats an odd statement.

      Oh, and I'm posting AC since I lost my password, and I'm to lazy to go get a new one(damn you, XP

  6. Kids and Adds. by Mordain · · Score: 2, Interesting

    Well, I don't think that kids are more gullible when it comes to adds, i think that they are more compulsive when it comes to obtaining property, toys. They know its an add, but they decide they want it, and aren't bothered with the fact that its just an add.

    Disney et al, already know this, why do you think that advertisements for toys are so prevalent in society. heck the toys are their own adds!

    Adults plan and compare items before purchase(well usually) while kids are more impressed by pure visual and cultural stimulus.

    --

    Teamwork is a bunch of people doing what I tell them.
    1. Re:Kids and Adds. by Anonymous Coward · · Score: 0, Funny

      At first I thought "add" was a typo. I quickly realized that you're just a 'tard.

    2. Re:Kids and Adds. by Anonymous Coward · · Score: 0

      Speaking for myself, if I try remember back to when I was a kid, I think back then it would have been because I never really appreciated money - I just assumed that there was always enough of it. My parents managed their money well, putting four kids through university, and still live very well.

      Now that I'm working, I can understand how much of an achievement that really was, and have a clearer perception of why you can't just buy whatever you feel like. When I was small I used to jump on the bed so carelessly. Recently, I realised just why my parents would get so upset about it, when I had to fork over more than a months (after-tax) salary for my queen-size (and its linen, pillows etc). I would also flip out if I came in and someone was jumping on it.

      "Stuff" is really expensive.

    3. Re:Kids and Adds. by Anonymous Coward · · Score: 0

      It is an Ad (as in short for advertisement). Before you voice an opinion about a computer... learn to use one (i.e. spell check).

  7. When I was a lad by btellier · · Score: 5, Funny

    I probably would've clicked on a banner that said "BREAK DOWN WALLS WITH YOUR PENIS!". Now I know better, but back then I probably would've thought to myself "oh.. so THAT'S what it's for!"

    1. Re:When I was a lad by 56ker · · Score: 2

      Then again if you were a kid you might not have known what the last word was and just thought it must be a toy. I really must get myself a sense of humour - I hear they're *sooo* funny!

    2. Re:When I was a lad by ghort · · Score: 1

      Dude! I would absolutely click on a banner that said that, no matter how old I am.

  8. As A Parent... by xanadu-xtroot.com · · Score: 3, Informative

    ...I'll have to agree. My son loves to play on Caillou's page. Specifically the Find Gilbert page.

    The problem? On IE, there are sounds that play ("Caillou's talking to me, Daddy!"), but here on Konqueror, it doesn't play the sounds. So, bringing this back on topic, it's the sounds and flashy type stuff, that I personally find VERY annoying at times, that he loves.

    Kids dig that stuff. Unfortunatly, if some add pulls it off right, he'd be clicking...

    (P.S. He's not even 3 yet, so it's not much of an issue right now, but you see my point)

    --
    I'm not a prophet or a stone-age man,
    I'm just a mortal with potential of a super man.
    1. Re:As A Parent... by Anonymous Coward · · Score: 0

      you should be teaching your toddler how to use linux and write in perl, "dressing caillou" wont help your son in life!

      if he likes blinking graphics and sounds, teach him flash.

    2. Re:As A Parent... by *xpenguin* · · Score: 1

      Save the web. Don't use flash.

    3. Re:As A Parent... by spike+hay · · Score: 1

      I am morally opposed to flash animation. It is the work of the devil. Luring us into insanity with repetitious aninmations dancing obnoxiously across the screen. ARRRGGG!!!! (ok, that didn't make much sense, but it nicely sums up my feelings about flash)

      --
      If you don't understand any of my sayings, come to me in private and I shall take you in my German mouth.
    4. Re:As A Parent... by Nickovsky · · Score: 1
      Send him to Newgrounds

      Lots of fun stuff for him there!

  9. Rush Limbaugh is a Pokemon by CRAssEsT · · Score: 2, Funny

    actually designing sites for kids is incredibly similar to designing sites for the elderly. the format is the same; lots of graphics, simple directions, and easy to navigate. the only real difference is that instead of cartoon charecters you use pictures of Rush Limbaugh

    --
    --rock me like a huricane? NO rock you
    1. Re:Rush Limbaugh is a Pokemon by Anonymous Coward · · Score: 0

      Kids are morons. Kids are stupid. Kill kids. Who the fuck cares about fawking kids. Put the suckers out of their misery.

      Death to kids!

      (shit am I supposed to pay subscription for this kind of articles?)

  10. heh by rmadmin · · Score: 0, Offtopic

    I thought all they did was look at p0rn!?

    Nice to see people recognizing that kids are doing stuff besides pr0n and 'haxx0ring with winnuke'. They are doing other stuff aren't they?

    1. Re:heh by Anonymous Coward · · Score: 0

      my god, man... who taught you how to spell pr0n?

    2. Re:heh by Anonymous Coward · · Score: 0

      i dunno thats all i do

      i'm only sixty and half years old

      g2g

    3. Re:heh by Chiasmus_ · · Score: 4, Interesting

      I thought all they did was look at p0rn!?

      I think that for the purposes of this article, you may as well *define* "kids" as "those people too young to have an interest in pr0n".

      That whole "J00 will be haxx0red" phase kicks in, in my experience, around age 12 or 13 (and usually ends around age 16 or 17). This article is really about what 8 year olds do on the internet.

      And even though I've never run into an 8 year old on IRC or a MUD or anything, the fact that both "Dragonball" and "Digimon" are always in Lycos' top 10 searches is telling. In fact, I believe Dragonball consistently beats even Britney these days.

      --
      "Beware he who would deny you access to information, for in his heart he deems himself your master."
    4. Re:heh by flynt · · Score: 2

      "those people too young to have an interest in pr0n"

      This is mathematically equivalent to the empty set, correct?

    5. Re:heh by Anonymous Coward · · Score: 0

      What about digimon pr0n? "Mommy! What are they doing?"

  11. Kids zone = content free zone by Magila · · Score: 5, Flamebait

    I first went online when I was 12 years old and I very quickly learned to steer clear of sites explicitly for kids. They were almost always nothing but some (usually poorly designed) graphics, some animated gifs, and a few sentences of actual content per page. Maybe I was just weird, but I wanted to get strait at the content, not look at dumb animated gifs.

    1. Re:Kids zone = content free zone by dankow · · Score: 1

      I first went online when I was 12 years old and I very quickly learned to steer clear of sites explicitly for kids...

      That certainly dates you...

      --
      I am the hub of Jack's digital lifestyle.
    2. Re:Kids zone = content free zone by Metrollica · · Score: 1

      How can you compare what the internet was like when you were a child to what it is now? The internet has changed incredibly and is will continue to do so.

      --



      --Metrollica
    3. Re:Kids zone = content free zone by Anonymous Coward · · Score: 0

      Um, how do you know he's not 13 or 14 now?

    4. Re:Kids zone = content free zone by chainsaw_alligator · · Score: 1

      Bah, I'm just the same. Look! I'm 14 and I've been reading slashdot for over 2 years!

    5. Re:Kids zone = content free zone by ChaosDiscord · · Score: 2
      I first went online when I was 12 years old...


      Hey, how old are you kid? Isn't Slashdot a bit mature for you? Heck, if you were browsing the web at 12, the oldest you could possibly be is... erm... uh.. oh. 20.

      I feel so very old...

  12. Click Rates by flossie · · Score: 2
    The most notable finding in our study was that children click website advertisements.
    The solution to low click rates - just write poetry that appeals to kids!
    1. Re:Click Rates by Anonymous Coward · · Score: 0
      As if advertising isn't not bad enough already from the TV, now it's going to be:

      "MOMMY MOMMY MOMMY!!!! I WANT AN X10 CAMERA!!!! WILL YOU BUY ME AN X10 CAMERA??? PLEASE PLEASE PLEEEEEEEEEASE!!!!!!!

    2. Re:Click Rates by Anonymous Coward · · Score: 0

      Mommy, the woman in that X10 ad smiled at me, and it made me feel funny down there.

    3. Re:Click Rates by jo42 · · Score: 3, Funny
      > write poetry that appeals to kids

      "Pull my finger".

  13. Kids and advertisements by darkstar2a · · Score: 2, Insightful
    (not just for children either).

    Even if they can be educated to distinguish advertising from content, there are many flashy (and annoying) advertisements that most of us ignore promising rewards like:

    "If this banner is flashing, You've won $50!"
    "You have new mail."

    etc. A completely seperate issue to advertising vs. content is false/misleading advertising. People (hopefully) evenutally learn to distinguish this, however much of this catches adults off guard as well.

    Garth/Darkstar

    1. Re:Kids and advertisements by Anonymous Coward · · Score: 0

      Kids don't click on those type of banner ads, AOL using, redneck trailer trash click on those type of ads, ya hear?

  14. "How Kids Use the Web" by Jucius+Maximus · · Score: 1

    I read the title and expected to see "Posted by JonJatz"

    1. Re:"How Kids Use the Web" by Anonymous Coward · · Score: 0

      But it wasn't. Could we please keep Jon Katz bashing to articles that were posted by Jon?

    2. Re:"How Kids Use the Web" by Anonymous Coward · · Score: 0

      I wonder how many pictures he has on his walls of all his young friends he champions?

      I wonder what line he uses to keep these kids on the hook.

      I really find his over simplistic view on life, and his desire to champion the youth of the world a little disturbing. Not that championing youth is a bad thing, but there are certain ways to do it. His writing is pandering to the kids with cheap flattery and adjulations that are more akin to a child molester trying to get a kid in his car than real insite or concern.

      Anyone else think this way?

  15. I WOULD HAVE BEEN PISSED by Anonymous Coward · · Score: 0

    but 1 run sup3r l33t lUn|X b0x w|th m0zi||4 In5ta||ed, s0 y0uR p4g3 w|den|ng 1s NOT w3rK|n!

  16. LOL by autopr0n · · Score: 1

    Oh my god, I can't stop laughing.

    --
    autopr0n is like, down and stuff.
    1. Re:LOL by jarodss · · Score: 1


      You used your +1 bonus to reply with a "LOL" post?

      That's even more pathetic than my page widening posts!

      Now that's funny.

  17. Fear the future by indole · · Score: 3, Interesting

    From the article:

    ...but kids click banners. They cannot yet distinguish between content and advertising.
    So the answer, then, for more succesful advertising is even further blurring of content and advertisement.

    Aww, for fucks sake.

    I quit. You win, Mr. Nielsen.
    Sign me up to have the word Sony lased into my retina. Can I please check the weather without monkeys talking to me and cartoon cars driving across the page now?
    --
    (2,3-Benzopyrrole)
    1. Re:Fear the future by Anonymous Coward · · Score: 0
      Can I please check the weather without monkeys talking to me and cartoon cars driving across the page now?

      Not for free, you can't.

    2. Re:Fear the future by Anonymous Coward · · Score: 0

      I'll support that thing in your sig if you can tell me how much a dimeback of crippe (sp?) weighs (approximately).

    3. Re:Fear the future by indole · · Score: 2

      Will do if you can tell me what 'crippe' is.

      --
      (2,3-Benzopyrrole)
    4. Re:Fear the future by marcsiry · · Score: 4, Interesting

      So the answer, then, for more succesful advertising is even further blurring of content and advertisement.

      Sadly, yes. The most effective advertising on our site FoxKids.com [caution- Flash heavy and loud] are our sponsored games, where the advertising messages are so deeply intertwined with the gameplay that you can't avoid the product shots and ad messages.

      The funny thing is, it can backfire-- when access to a game level is blocked if the kid hasn't purchased a product or received a code, we get tons of negative feedback along the lines of "cut the cheap tricks, assholes!" (except with much filthier language).

      --
      Marc Siry || interactive media professional, motorcycle enthusiast ||
    5. Re:Fear the future by Anonymous Coward · · Score: 0

      cheeba, aunt mary, dinkie dow, zambi, juja, Don Juan, pakalolo, esra, sess, ghana, griff, fraho, loco, red cross, sweet lucy, you know, something for me and the boyz to throw a clam bake widt.

    6. Re:Fear the future by i0lanthe · · Score: 2

      where the advertising messages are so deeply intertwined with the gameplay that you can't avoid the product shots and ad messages.

      Sounds just like the movies, come to think of it.

      Eat the right candy, and you too can get a friendly alien to live in your closet! (Personally, I was holding out for an alien that preferred M&Ms.)

      --
      "The Crystal Wind is the Storm, and the Storm is Data, and the Data is Life"
    7. Re:Fear the future by AssFace · · Score: 2

      Can I please check the weather without monkeys talking to me and cartoon cars driving across the page now? at first I was like, whoa, this guy is where its at - but after seeing your webpage, it sounds like the price of LSD has gone down in your area... and besides - the sony logo is boring and it would be far cooler to get the nike swoosh etched onto your cornea... get it straight.

      --

      There are some odd things afoot now, in the Villa Straylight.
    8. Re:Fear the future by NickDngr · · Score: 1

      (Personally, I was holding out for an alien that preferred M&Ms.)

      Read the book. It's M&Ms in there.

      --
      Yoda of Borg am I! Assimilated shall you be! Futile resistance is, hmm?
    9. Re:Fear the future by Luyseyal · · Score: 2
      If you're in the mood to groan, check out Mac & Me, a really lame ET knock-off. My favorite part is when the wheelchair kid falls off a cliff into a lake.

      -l

      --
      Help cure AIDS, cancer, and more. Donate your unused computer time to worldcommunitygrid.org. Join Team Slashdot!
  18. I'll tell you what kids like... by smallblackdog · · Score: 0, Offtopic

    PR0N!!!!!!! I'm 15 (technicall still a kid?) and theres nothin better than a good gallery of mature ladies hehe. ah, happy days.

    --
    Mod me down, fine with me, it's my real karma I try to keep up.
    1. Re:I'll tell you what kids like... by rasactive · · Score: 1

      Word homie (I'm 15 too)!

      I'm down with the lesbian shit. No men allowed.

  19. Marketdriods... by Alsee · · Score: 3, Funny

    The suits start scribbling madly: testing shows kids hate slow load times

    -

    --
    - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  20. Jakob Nielsen by Anonymous Coward · · Score: 0

    Oh so the same guy that has patents on "Processing HTML to embed sound in a web page", "Tooltips on webpages", and "Method and apparatus for archiving hypertext documents" now informs us that kids like colors and animation.

    Nielson also has such brilliant lightbulbs such as "Links that go directly to a site's interior pages enhance usability because, unlike generic links, they specifically relate to users' goals. Websites should encourage deep linking and follow three guidelines to support its users. "

    Thank god we have a man like Nielsen to tell us these things ...

  21. statistical methods? by Jucius+Maximus · · Score: 4, Insightful
    "To find out how kids really use the Web, we conducted usability studies with 55 children who varied in age from 6 to 12 (first through fifth graders). We tested 39 kids in the United States and 16 in Israel, to broaden the international applicability of our recommendations."

    That's a real big sample space they've got there. I mean, they talk about how web designers sometimes observe how their own kids use the web and how that is not really representative of how the average american kid will do the same.

    But they claim to have accurate results when they've tested 55 kids to represent how tens of millions of kids globally will use the web? This is balderdash, I say! They did not take enough samples. They should go test several THOUSAND children and them come back with results.

    I mean, would you trust a study that calims to provide the innermost secrets of online behaviour of the average american adult when they have observed only 55 people in the whole country? I doubt it.

    1. Re:statistical methods? by Anonymous Coward · · Score: 1, Interesting

      They should go test several THOUSAND children and them come back with results.

      Well if you want to statistically measure something with mean "mu" and standard deviation "sigma":

      averaging the results from 55 kids will get you down to 1/sqrt(55) = 0.13 sigma
      averaging the results from 1000 kids will get you down to 1/sqrt(1000) = 0.03 sigma

      So I guess you should argue *why* you need that much precision in this particular case.

    2. Re:statistical methods? by Anonymous Coward · · Score: 0

      All of Nielsen's oh-so-godlike opinions are backed up by statistics like this. He merely takes the process of observing one's navel and couches it in terms that sound good.

      By that I mean, of course, that his site sucks nuts.

    3. Re:statistical methods? by MadCow42 · · Score: 1

      I bet the SCUMWARE operators have much better statistics than this, maybe 5-50 million subjects, over all age ranges... :)

      MadCow.

      --
      I used to have a sig, but I set it free and it never came back.
    4. Re:statistical methods? by illusion_2K · · Score: 1

      Yeah, but this wasn't a statistical study. If it had been, then you would expect there to be an actual discussion of the statistical methodology used.

      I'm certainly not the person to talk to about the different between statistical studies and usability studies, but it does seem to me that the article does give valuable recommendations to designers who are targeting younger age segments.

    5. Re:statistical methods? by rubinson · · Score: 2

      But they claim to have accurate results when they've tested 55 kids to represent how tens of millions of kids globally will use the web? This is balderdash, I say! They did not take enough samples. They should go test several THOUSAND children and them come back with results.

      I mean, would you trust a study that calims to provide the innermost secrets of online behaviour of the average american adult when they have observed only 55 people in the whole country? I doubt it.


      It's actually worse than what you suggest since the respondents probably weren't randomly selected. With random selection, you only need a handful of respondents to get a good picture of the population (for example, just a couple of thousand randomly selected respondents will give you a great description of the U.S.). But they probably just used people that they knew or were available (i.e. an after-school group or some such) - no better than an online poll ("45% of kids couldn't figure out how to use CowboyNeal to navigate the web.")

      I know that Nielsen goes on and on about how you only need 5 or 10 respondents to identify usability patterns. And to a certain extent I think he's right. But there he's talking about adults who have already been socialized in the "computer culture" (for lack of a better term). But these are kids! They're still learning how to use the computer and surf the web. Adults (for better or for worse) have already learned how to use the web - kids are still learning. That completely changes the rules. What may be completely unintuitive to some may be (pun intended) child's play to others.

    6. Re:statistical methods? by SandSpider · · Score: 1

      Fie, I say. 55 is an acceptable number, as long as the random sample is unbiased and representative. The question is, did they manage an unbiased and representative random sample?

      =Brian

      --
      There is nothing so good that someone, somewhere, will not hate it.
    7. Re:statistical methods? by Anonymous Coward · · Score: 0

      The ac's right. You only have a little less sigma if you got a sample of 1,000. What a tard!

    8. Re:statistical methods? by Jardine · · Score: 2, Insightful

      A lot of adults know a lot less about the web than kids. They think of the web as a scary, scary place that can make their computer break somehow. Plus it has porn.

    9. Re:statistical methods? by rsborg · · Score: 1
      Well if you want to statistically measure something with mean "mu" and standard deviation "sigma"

      I think you're confusing things here. There are a few major components to the equation, which fully is:

      SD"sigma" = SQRT(Variance)
      where Variance = sum(deviations^2)/N
      where deviations are the individual differences from the mean for each observation, and N is the number of observations.
      By saying that the sigma is 1/SQRT(N), you are trivializing the deviations, and I think that's why Jucius Maximus has a point.

      Also, the deviations can be more carefully selected when there is a smaller group.

      --
      Make sure everyone's vote counts: Verified Voting
    10. Re:statistical methods? by leviramsey · · Score: 1

      You got the variance wrong:

      • Variance = sum(deviations^2)/N-1

      The reason that it's taken over N-1 instead of N is because N is a biased indicator.

    11. Re:statistical methods? by Jerf · · Score: 2

      Also something most of the good replies based on statistics are missing here is that *accuracy doesn't matter in this case*. The point is taking many anecdotal observations and synthesizing them into meaningful suggestions for websites, not whether 82% or 83% of children worldwide try to punch the monkey.

      That's *why* five people are good enough; the point is to uncover usability problems, not wax poetic on exactly (to the %) how many people hit those problems. (That's another study, which the author has indeed done, but that has different goals, so it has a different methodology.)

      The redundency of testing thousands of people is truly staggering. Translate "redundency" to "money" and you understand why its downright stupid to run a test like this with thousands; indeed, 55 was possibly excessive! 55 was probably chosen because this is a groundbreaking study, and they want to decrease the odds of statistical flukes. To do an actual usability study on a specific site, I'd probably go with 3 girls, 3 boys (in keeping with the gender selection). That'd be plenty!

    12. Re:statistical methods? by Anonymous Coward · · Score: 0


      Sample size depends on a number of factors,
      most notably the size of effect that one
      wishes to detect.

      From the design perspective
      one must also consider the consistency of the
      effect. Presumably there are topics within
      physics, chemistry, and biology that only
      require one single observation. That is, that
      single observation can be replicated with
      absolute precision over and over. On the other
      end of the spectrum are clinical trials with
      new drugs. Because the chemical interactions
      are so complicated it's necessary to have
      very large samples to account for all possible
      effects.

      With respect to usability studies, if not strictly
      observation based a relatively small sample size
      will account for much of the sought after
      information.

    13. Re:statistical methods? by frankie · · Score: 2

      They did not take enough samples. They should go test several THOUSAND children

      You apparently know jack shit about real statistical methods. It was solidly proven ages ago that you can generate conclusions about a city/region/nation/planet with 95+% confidence from appropriate samples (random) of only a few hundred people.

      70ish children is entirely sufficient to draw general observations if you picked them properly.

    14. Re:statistical methods? by Anonymous Coward · · Score: 0

      innermost secrets of online behaviour of the average american adult when they have observed only 55 people in the whole country?

      55 people.. heh. they could all be furrys... wouldn't that make an interesting survey?

    15. Re:statistical methods? by gorilla · · Score: 2

      The size of the sample should vary according to the size of the total population. A few hundred is good for a city, but it's not enough for the entire planet. The formula is n=(Z^2*P*(1-P))/D2, where sample size is n, D is the minimum detectable difference, P is the total population, and Z is the 1-alpha/2 percentile of the standard normal distribution.

    16. Re:statistical methods? by Anonymous Coward · · Score: 0

      n=(Z^2*P*(1-P))/D2

      There's something wrong with your formula. It always returns a negative number (assuming P > 1).

  22. dude.... by Anonymous Coward · · Score: 1, Funny

    you should stay away from slashdot... if that pedophile JonKatz find out where you live, you'll be in deep shit.

  23. the topic is too vague by happyclam · · Score: 5, Insightful

    Sites for kids. That's about as vague as "sites for adults" (as opposed to "adult sites," of course).

    There are several problems with categorizing the design of kids' sites too generically, though I do believe they did a reasonable attempt judging from the summary.

    • Kids' abilities vary tremendously
      It's important to note that these were elementary school children. A first grader at 6 years old will still be learning how to sit still in his seat, while a fifth grader will begin thinking about his first date. They only studied 55 children, which is not a huge amount.
    • Socioeconomic status matters
      The only thing we know about those 55 kids is that 2/3 were in the US and 1/3 were in Israel (how about Finland? Brazil? Korea? Why Israel?) Kids in lower socioeconomic strata often can't even read basic words until third grade.
    • Kids have different motivations
      Were the kids told to look for information? Were they asked how "fun" the sites were? Why were they on line in the first place? Doing any design study without clearly identifying motivations basically produces useless results. For information, I recall several years ago being fairly impressed with Encarta's UI, and many of the early electronic "books" on CD-ROM (back in 1993-4, before Microsoft co-opted the term). And for entertainment, I have observed little kids really enjoying the "minesweeping" style of interface.

    Can sweeping conclusions be drawn from such a study? Probably. But designers should be very wary if anyone ever asks them to make a product for any age group without a hell of a lot deeper segmentation as well.

    --
    He looked at me and said, "Kid, we don't like your kind, and we're gonna send your fingerprints off to Washington."
    1. Re:the topic is too vague by Anonymous Coward · · Score: 1, Insightful

      Read "sites for kids" as "sites targeted at kids" and it's considerably less vague. It doesn't mean that the site is appropriate or appealing for all kids, just that that's who the site is intended for. Probably dumbed-down, brightly colored, annoying music, and any adverts are for things kids are intended to find appealing.

  24. actually... by smallblackdog · · Score: 1

    On reading over properly this I get really pissed off. I don't consider myself a 'kid' now.

    'They're also much more likely to click on ads ... but mostly because they don't realize that's what they are.'

    What a heap of fucking shit. I've known about ads on the internet since I was about 10 when I had
    my (god bless it) Mitsubishi Apricot.

    bah this just annoys me it labels kids as (I'm paraphrasing here) 'twats who like flashy lights colours sound and can't be fucked waiting for it' Bitches.

    --
    Mod me down, fine with me, it's my real karma I try to keep up.
    1. Re:actually... by glwtta · · Score: 2

      Well yeah, that's what kids are, what's the problem?

      --
      sic transit gloria mundi
    2. Re:actually... by happyclam · · Score: 1

      The study covered kids ages 6 to 12. They pretty explicitly stated that.

      Though it does point out another problem with saying anything is "for kids": Some people naturally think of "kids" as elementary school age, and others naturally think of "kids" as early-mid teens.

      As for clicking on ads: I fully believe that kids in the age group, on average (remember, 55 kids spread across 6 years of age!), were unable to tell the difference between ad links and in-site links. Furthermore, I would wager that the ads often were much more attractive to click on (more animation and colors).

      I wouldn't take it all personally if I were you. Unless you were one of the kids in the study...

      --
      He looked at me and said, "Kid, we don't like your kind, and we're gonna send your fingerprints off to Washington."
    3. Re:actually... by smallblackdog · · Score: 1

      yeh ok, I didn't actually read the article properly and made a comment based on guesses - my karma took a hit believe me. Uusally when they talk about kids they're all gibbering shite and my age group is usually included. Nevermind though. I am fairly computer literate, thanks. but I still can't get my Speedtouch ADSL USB modem to work on mandrake 8.2 that sucks ass. Right now I'm on Windoze 2k until I can figure it out.

      --
      Mod me down, fine with me, it's my real karma I try to keep up.
    4. Re:Actually... by Anonymous Coward · · Score: 0

      Hmm .. actually, my very first thoughts when seeing the Windows XP interface was, "this looks like it was designed for 6 year olds". Primary colours, large, colourful icons, big round buttons etc.

      And its BUTT UGLY. Sheesh, I haven't seen such an ugly Windows since Windows 3.1. At least its skinnable, so if you have taste you can actually change it.

      I don't know what the general public thinks of it, but I find Microsofts attitude in software design extremely patronizing. You *can* write friendly, usable, intuitive software *without* babying adult end-users and treating them like children, Microsoft just doesn't seem to know how.

  25. Annoyed by rubinson · · Score: 3, Funny

    Boys were significantly more annoyed by verbose pages than were girls (40% of the boys complained, compared to 8% of the girls), possibly because at the ages we tested, boys are not as accomplished at reading as girls.

    If I had Jakob Nielsen (most likely shouting "Micropayments are the answer! Micropayments are the answer!") hovering over me as I tried to navigate the web, I'd complain too!

    1. Re:Annoyed by maxpublic · · Score: 1

      It could also be that boys were "significantly more annoyed" (whatever that means - break it down for me, won't you Neilsen?) by any page which didn't include a picture of a naked woman or screenshots from a computer game. But given the methodology (or rather lack thereof) in the paper we wouldn't really know.

      The fact that most web sites which show pictures of naked women or screen shots of computer games aren't particularly verbose would only be incidental.

      Of course, given the age of the boys the second example might only be worthy of consideration until they hit the age of 11 or 12. And in the case of the typical Slashdot reader this generalization might extend well beyond this age.

      Max

      --
      My god carries a hammer. Your god died nailed to a tree. Any questions?
  26. if I were 5.. by dryueh · · Score: 1
    Hmmm...

    As for as slashdot goes, I'd probably go here. What a cute penguin!

  27. and ironically.... by PsiPsiStar · · Score: 2

    once guys get mature they start searching the web for _immature_ chicks.

    --

    ___
    It's the end of my comment as I know it and I feel fine.
  28. Re:just like the rest of us... by Anonymous Coward · · Score: 0

    Ya, I've been downloading porn since I was 9 years old, my mom dosn't know about it :)

  29. And here I thought that ... by red5 · · Score: 2

    And here I thought that most kids posted on /. as Anonymous Coward ;)

    --
    I know I'm going to hell, I'm just trying to get good seats.
  30. jakob nielsen's face on a t-shirt by jrs+1 · · Score: 1

    buy jakob nielsen's face on a t-shirt here!

  31. Elegy for *BSD by Anonymous Coward · · Score: 0

    I am a *BSD user
    and I try hard to be brave
    That is a tall order
    *BSD's foot is in the grave.

    I tap at my toy keyboard
    and whistle a cheerful tune
    but keeping happy is so hard,
    *BSD will be dead soon.

    Each day I wake and softly sob
    Nightfall finds me crying
    Not only am I a zit faced slob
    but *BSD is dying.
    1. Re:Elegy for *BSD by Anonymous Coward · · Score: 0

      hasnt bsd been dead for a while?

    2. Re:Elegy for *BSD by Anonymous Coward · · Score: 0

      No... *BSD is UNDEAD.

  32. The lack of content is very intentional by Anonymous Coward · · Score: 5, Interesting

    Having worked with several "kids community" type content providers, I can say that you're exactly right about all-flash no-content, and it's that way on purpose. The phrase "kids community" is really an oxymoron, I guess; that's because when you try to build an online community for kids, you wind up with two significant problems:

    First, kids don't always mix well with other kids, especially when the ages vary. Open up a chat room (for example) intended for kids aged 8-10 and it quickly fills up with 11-12 year olds whose sole purpose is to disrupt the room, taunt and tease the younger kids, etc. Communities targeted at teens are even more messy, the majority of chat, forum postings or what have you will be nothing but vulgar debates about whether or not the East Coast PlAyAz have more guns than the West Coast RaPpAz. In a nutshell, intelligent kids aren't hanging out at kid sites (but /gasp/ don't tell the advertisers that) so sites and communities designed for kids usually see the worst of the worst come to play.

    The second problem is the pervert issue. While I dare say it's not nearly the problem that everyone makes it out to be, it's a very real situation and it's something that needs to be either planned for or avoided as much as possible. Unfortunately, by opening up your "doors" to allow a "community" to grow, you have no real way of knowing who's who, what they're up to, or keeping the bad folks out. Again I'll assert that perverts are not lurking in every chat room, but you can't design a site for kids without addressing the issue somehow.

    As most sites have learned, the easiest way to counter these problems is to make it impossible for them to occur. If you don't have a community (chat, forums) you don't get vulgar, hate-filled spewage between kids, there are no chatrooms to fill up with young Eminems practicing their four letter words. And if you don't have a community, there's no way for perverts to make contact with kids. Plus assuming you aren't collecting any info, just displaying cartoons, you don't have to worry about COPPA et al.

    This is why a lot of "kid friendly" websites are nothing more than a bunch of big colors and goofy animations... Zero liability and much less effort to maintain.

    1. Re:The lack of content is very intentional by Anonymous Coward · · Score: 0

      agree: mod parent up!

  33. personal policy... by Anonymous Coward · · Score: 0

    Marketers (mainstream or otherwise) have no scruples when it comes to targeting children. I'm not giving my kid unrestricted access to the Internet while he's living under my roof.

    Now if he writes his own TCP/IP stack and gets himself online, then maybe I'll tip my hat ;)

  34. Interesting news for Disney by guttentag · · Score: 4, Informative
    Not that Disney execs are necessarily avid Nielsen readers. Disney Sites have some of the worst navigation. Take a look at Disney.com, for instance:
    • The navigation relies on the metaphor model that Nielsen warns against. It looks nice, but doesn't really help the user understand the structure of the site.
    • What's the difference between Disney Blast, Playhouse Disney and Kids Island (three of the eight major areas in the metaphor)?
    • Two of the major areas are "Entertainment" and "Family Fun." Don't those apply to everything Disney? Vacations (a separate area) are not "Family Fun?"
    On the other hand, they do have a very simply stated summary of their privacy policy on ZoogDisney:
    Anything you send to us or do here could end up on TV.

    Warner Bros. (AOL) is is much closer to the mark, but they still suffer from the "consumers will find what they want if our site mirrors the structure of our corporation" disease.

    HarryPotter.com is interesting and perhaps even mildly entertaining for kids (though inferior to many of the fan sites they squashed), but what the hell is "Try AOL Free!" doing in the nav with Diagon Alley and Platform 9 3/4? What kid is going to click on that and sign up for AOL? They also offer links to six stores where the Harry Potter DVD will be sold, including their own. You and I know that each of those retailers paid for that placement, but it's confusing nonsense to consumers.

    1. Re:Interesting news for Disney by marcsiry · · Score: 2

      Excellent post. If I hadn't already posted I'd have modded you up!

      When we redesigned FoxKids.com in 2000, we did a competitive review of Disney, Nick and Cartoon.

      It was simply incredible to me that Disney seeemed to be consciously making decisions that hid and obscured all its content, while Nick and Cartoon adopted designs that "churned" their available content to the top.

      What's more incredible is that they haven't addressed that in the two years since!

      We structured our site based on two things- what kids wanted to see, and what we wanted them to see. To that end, the two main sections of our site are Games and TV Shows (we exist to promote the network, after all). Can't get more direct than that!

      I stubbornly resisted all efforts to create an area named "Fun Zone" on our site-- as in, if that's the zone that's fun, what does that make everything else?- so we ended up with a "Hangout" section for all the miscellaneous content that either defied classification or didn't deserve top placement.

      --
      Marc Siry || interactive media professional, motorcycle enthusiast ||
    2. Re:Interesting news for Disney by seanadams.com · · Score: 3, Funny

      Not that Disney execs are necessarily avid Nielsen readers. Disney Sites have some of the worst navigation. Take a look at Disney.com, for instance:

      I was of the five web designers at Sun Microsystems who did the first site for disneyland.com, back in 1996. The site hasn't changed much since then - very little text, cluttered menus, silly clickable Java animations. This is what they wanted. The artwork we received from Disney was crap. We'd actually go to other Disney fan sites on the web and steal their gifs! (Technically, we were just stealing them back since it's all (c) Disney).

      It was still a lot of fun though - when the site was finished, they flew us all down for a VIP tour. We met Michael Eisner, he showed us Walt Disney's appartment, we rode Disney's private car on the train. Fun stuff...

      Oh, and we had a quad-processor Sparc server just for vi. :)

    3. Re:Interesting news for Disney by Anonymous Coward · · Score: 1, Funny
      Vacations (a separate area) are not "Family Fun?"

      *You* take an 8 year old and a 11 year old 340 miles to Disneyland in the back seat of a station wagon, and then you tell me if that classifies as "Family Fun".

    4. Re:Interesting news for Disney by Anonymous Coward · · Score: 0

      Fuck that. I'd rather pay some dumb college freshman to take the little shits to Disneyland during Spring Break while I go to Amsterdam and sample the hookers.

      Hmmm. I'll take that French brunette with the green eyes and the blonde Russian in the white negligee...

  35. Maybe its new vs. old users... by fivepan · · Score: 2, Interesting

    ...rather than young vs. old.

    At my job, I often find myself assisting adults while they're browsing the internet (we have a lot of free time where I work). I have found much of what was said in the article to be true of adults with little or no Internet experience. I have even found them to click on ad banners without realizing what they were doing (especially those that resemble Windows dialog boxes).

    My point is, I think a lot of a child's reactions to web sites is due to their lack of experience (they simply haven't been alive that long yet) with the Internet and computers in general. And that the same can be said of adults in many cases.

  36. Re:Children love wide pages by Anonymous Coward · · Score: 0

    You're a god, Klerck.

    It constantly amazes me that you, one man, standing alone, are able to constantly find new and innovative ways to break SlashDot. I mean, think about it. SlashDot is a professionally run multi-million dollar website, with four full time programmers on staff, and has all the resources of VA Software at it's disposal. We're talking about THE VA Software here, too -- the company that brought you the incomparable product called "SourceForge".

    That you are able to find new and innovative ways to break slashdot every day amazes me, and you have my neverending respect. Almost as soon as you break it once, you can hear the crack staff at slashdot rushing to fix it. Listen! There they are now!

  37. A CALL TO ALL SLASHTROLLS by Anonymous Coward · · Score: 0
    Come post a message over in comp.os.linux.advocacy. You guys do top notch work here and we could use you help over there!

    Post through google or your ISP, we don't care!!

  38. mature men drive PT Cruisers by Anonymous Coward · · Score: 0

    Cruisin for Preteens in the PT Cruiser!!! Thank's, Slashdot for this great PT Cruiser now I can pick up all the Pre Teens in my neighborhoo

  39. Kid Site Designers by yintercept · · Score: 1

    I think most of the kid site designers are people trying their hardest to live second childhoods. They really, really want to make flashy graphics whirlygigs and the like, then claim it is a kids site after the fact for self-justification.

  40. Our own focus groups disagree... by marcsiry · · Score: 4, Insightful

    ...with some of Neilsen's findings, specifically regarding the willingness of kids to read paragraphs of text.

    In my "real life" job as Creative Director for FoxKids.com, we ran test groups on our target demo (boys 6-11). Specifically, we had them run through pages with varying amounts of text vs. imagery.

    We found that kids systematically ignored any text more than two sentences long, or not specifically associated with content they were interested in.

    In the case of games, since they were interested in playing they would reluctantly read a paragraph- but it was much more effective to have pictures with one word legends, like "Collect" and "Avoid."

    It may sound depressing- "Kid's don't read!" - but you can turn it around-- maybe most of these kids have already learned that most of the text on the Internet is useless filler copy written by marketing droids, and they're just going straight for the interactivity.

    --
    Marc Siry || interactive media professional, motorcycle enthusiast ||
    1. Re:Our own focus groups disagree... by Anonymous Coward · · Score: 0

      Well, did you actually read what he wrote?

      Boys were significantly more annoyed by verbose pages than were girls (40% of the boys complained, compared to 8% of the girls), possibly because at the ages we tested, boys are not as accomplished at reading as girls. In contrast, girls complained much more than boys when sites lacked good instructions (76% of the girls compared to 33% of the boys).

      Boys (your target demo is boys 6-11) don't like verbose pages, while girls do and prefer having good instructions. It seems your results pretty much concur with that.

    2. Re:Our own focus groups disagree... by jcsehak · · Score: 2

      maybe most of these kids have already learned that most of the text on the Internet is useless filler copy written by marketing droids, and they're just going straight for the interactivity.

      Hell, I think most adults have learned that too. Probably everyone except anyone in marketing...

      --

      c-hack.com |
    3. Re:Our own focus groups disagree... by vita · · Score: 1

      Kids do read. Just ask JK Rowling. But the children who are good readers of books probably don't read online in the same way. Neither do adults.
      Is it because so much bad content has "trained" us to avoid reading online, or is it the physical discomfort of reading for long on a screen? Or something else?

  41. Flash + Right Mouse Button + Kid = Frustrated Kid by TrevorB · · Score: 4, Interesting

    Anyone else notice this one?

    Some of the good toddler games have both left and right mouse buttons perform the same "click option". Kids learn that clicking does things, and click away. This is a good start.

    But once they move to web sites (i.e. pbskids.org or nickjr.com), sites that rely on flash, the whole left right mouse button thing can be confusing. Especially on a flash, right clicking on it stops the flash.

    Solution to this? I downloaded Intellipoint, which gives you some options on how the mouse gets used. It actually lets you turn OFF the right mouse button, which will teach kids (in a wonderfully Pavlovian way) that right clicking doesn't do anything. Good enough for kids younger than 4 browsing on IE. Once they stop doing it, you can turn it back on, and they don't right click on everything.

  42. Findings by Wrexen · · Score: 1

    The study also found that adults were attracted to articles with bolded text which was used for spelling out everything for people who don't like to actually invoke reading comprehension, although some words and phrases were randomly bolded for no apparent reason.

    1. Re:Findings by Anonymous Coward · · Score: 0

      No that can't be it. I've looked at my family and friends over the years and this is how they surfed.
      1-5: PBS and other "educational games"
      6-10: Video games and MUDS
      11-18: P0rn, gamerz sites, AIM(finding new SNs) and hacks

  43. Klerck, U DA MAN, DA MAN! by Anonymous Coward · · Score: 0

    Keep up the good work klerck.

    Have you ever wondered why it takes the 4 professional programers at slashdot so long to fix these page widening exploits?

    I think its because perl makes coders churn out shit code thats impossable to read...

  44. Umm. . . by czardonic · · Score: 1

    Well, I don't think that kids are more gullible when it comes to adds, i think that they are more compulsive when it comes to obtaining property, toys. They know its an add, but they decide they want it, and aren't bothered with the fact that its just an add.

    You think this might have something to do with the fact that kids aren't doing the buying? I would a lot more acquisitive if I didn't have to worry about my checking account balance.

    --
    Takahashi Rumiko made beats! DON, taku, DON, taku. . .
    1. Re:Umm. . . by spike+hay · · Score: 2

      czardonic, you are correct. I am 16, not a quite a kid, but still in the custody of my parents. When my dad gives me some money to spend on food or somthing, I spend every last cent. However, when I have my own money, I am a fscking tightwad. I need to save up money for the Geforce 4, you know.

      --
      If you don't understand any of my sayings, come to me in private and I shall take you in my German mouth.
  45. Sample sizes by Macrobat · · Score: 1

    That's a classic mistake about sample size and statistics. The relevant sample size has nothing to do with the size of the population in general, and everything to do with a) the degree of certainty you're searching for, and b) the degree of precision with which you measure a phenomenon. I forget what the exact numbers are (as it's been ten years since Stats 220 for me), but that part of the lesson stuck with me: assuming a sufficiently randomized sample, absolute population size simply doesn't make a difference. That's why, if you're not testing a new drug or something, you can get away with much lower sample sizes (and much less expensive test costs).

    --
    "Hardly used" will not fetch you a better price for your brain.
    1. Re:Sample sizes by Jucius+Maximus · · Score: 1
      "The relevant sample size has nothing to do with the size of the population in general, and everything to do with a) the degree of certainty you're searching for, and b) the degree of precision with which you measure a phenomenon. I forget what the exact numbers are (as it's been ten years since Stats 220 for me, but that part of the lesson stuck with me: assuming a sufficiently randomized sample, absolute population size simply doesn't make a difference. That's why, if you're not testing a new drug or something, you can get away with much lower sample sizes (and much less expensive test costs)."

      Hm, it does appear that I have jumped the gun on this somewhat and I do agree with your comments about degrees of certainty and degrees of precision. I should slap myself now because my STAT 212 final exam is in four days (heh, I've been studying for CS.) If you are taking numerical measurements and you want 99.95% accuracy then you'll be taking samples till the cows come home.

      But in terms of this specific analysis, I would have liked to see some more information about the randomness (if any) in their sample. I mean if kids in the American or Israeli group all went to the same school or came from the same neighborhood then something is wrong, even considering the fact that it is a qualatative analysis.

      As to new drugs and that, you'd be doing a t-distribution analysis which is specifically designed for less than 30 samples.

      But overall it seems that you have clearly been more logical than me and that you've found a flaw in my logic.

  46. How kids really use the web by Metrollica · · Score: 1

    If you ask me, webpages are designed too well. This proves it.

    --



    --Metrollica
  47. A fact about Klerck by Anonymous Coward · · Score: 0

    He sucks cock on a daily basis.

    1. Re:A fact about Klerck by RatBastard · · Score: 0, Offtopic

      So he's gay? So what?

      --
      Boobies never hurt anyone. - Sherry Glaser.
  48. I've seen this before... by Pollux · · Score: 2

    I was at a Mathematics Educators conference about a month ago and got to see some of the new TI calculator models that can be used in the classroom.

    Take a look at the TI-10 calculator. I got a first-hand view of this thing at the conference. This thing is targeted for 10 year olds. Personally, the calculator was congested with buttons, too many in my opinion for a third or fourth grader. There are buttons for graphing, charting, powers of ten, and even a random number problem generator. Plus, the display was awful on the eyes (each number was displayed in a 5x7 pixel grid). I tried to ask the representative from TI if she really thought that kids would have no problems working with this calculator. Her response: "I know of kids who are surfing the web. Of course they'll be able to learn how to use that calculator."

    I then talked with a calculator distributor, and she said that the teachers hated the calculator, because there were always a certain number of kids that needed help finding their way around. The teachers hated having to give complex instructions such as "Now click on the button that has the square-ish spiral located in the top-center of your calculator." Most teachers were instead just buying the simple 10-key, simple operation calculator from TI that was $5 cheaper (the TI-10 runs at $15, while simpler calculators are about $9-$10). So now, TI is raising the prices of their other calculators to match the price of the TI-15.

    Anyway, the point of the story is still the same as in the article:

    KISS
    Keep it Simple, Stupid!

  49. Re:Children love wide pages by RatBastard · · Score: 1

    Get back to the sHack! You know you're not allowed to play with adults!

    --
    Boobies never hurt anyone. - Sherry Glaser.
  50. newbie? by Anonymous Coward · · Score: 0

    Are you new to the web??

    1. Re:newbie? by Anonymous Coward · · Score: 0

      No. Are you?

  51. these experts dont know sh**t by Anonymous Coward · · Score: 0

    as a kid i used to puke reading/watching books/movies/tv programs designed for kids. all my friends too felt the same. the only ones which we liked were the slightly subversive funny and eccentric ones. humour was the biggest point. no wonder harrypotter is a bestseller. kids are very sharp and can sense bullshit immediately far better than adults with their accumulated notions. informally asking a few kids they sasid they like , of all things, google and yahoo for the messenger.
    most of them do have problems READING i.e. CLI ( unless their parents inculcate a book reading habit) and the ones I asked, maybe 2-thirds preferred GUI's. but all preferred text only pages because they were fast d/l to a elaborate heavy graphic/flash page.
    today chat/web/language is quite different from adultspeak and they're not fooled easily, either.

    1. Re:these experts dont know sh**t by Anonymous Coward · · Score: 0

      yeah, but they get paid a lot of money for it...

  52. What do they think we are.. by Vegeta99 · · Score: 2

    stupid?! Christ. I'm 15. I know an ad when I see it. I don't click them because I know they're ads. Sound and animation bother the fuck out of me. Looks like I'm in the minority.

    1. Re:What do they think we are.. by uspsguy · · Score: 1

      I have 2 kids, 16 & 17. The older one could boot an XT and navigate text menus when he was 3. The younger one was not comfortable doing much until a year or two ago. I expect most younger slashdot readers (like you) to be far more savy with computers than average. If you like /., you didn't get into computers yesterday. They were talking about 6 to 10 year-olds. Most of them aren't real computer literate yet. What the hay, I almost get caught by some of the fake error message pop-ups and you can guess I'm not a kid (I started programming in Fortran 4 in the late '60s)

      --
      Profanity - The sign of a small mind trying to express itself.
    2. Re:What do they think we are.. by frankie · · Score: 2

      I'm 15. I know an ad when I see it.

      Good for you. I'll put a gold star on your forehead. Of course, if you had read the article instead of watching DBZ mpegs, you would know that Nielsen was studying 6 to 12 year olds.

      According to Nielsen, adults are less likely to read the instructions than kids are. Guess you're growing up, Veggie boy. :-)

    3. Re:What do they think we are.. by Vegeta99 · · Score: 2

      Even at 12, I wasn't that stupid. Hell, even at 10. Then again, there was a metric ton less ads 6 years ago.

      Actually, I haven't watched or even seen anything remotely DBZ related since, well, 1999.

  53. Only 5 users needed per site by ObligatoryUserName · · Score: 5, Informative

    Read this Jakob Nielsen (coauthor of this study) article to see why you only need 5 users to find 85% of usability problems and around 15 users to find 99.9% of all problems.

    http://www.useit.com/alertbox/20000319.html

    So maybe they don't have 100% of the answers with this study, but it's still a valid study. (Unless you can assault the assertions made in the article about how many users are needed.)

    1. Re:Only 5 users needed per site by wik · · Score: 1

      Not always true! I don't have an easy link to the finished version of this paper, but here's a look at how different people handle vocabulary (definitely one important aspect of a computer interface, as any unix user will agree).

      http://www.si.umich.edu/~furnas/Papers/vocab.pap er . df

      What words one person might think of are not necessarily the same as another persons'. Or another, etc... From your link, I'm not sure for what kinds of interfaces Nielsen claims are based upon "web design"? Raise your hand if you have ever been frustrated by the search feature of a website.

      --
      / \
      \ / ASCII ribbon campaign for peace
      x
      / \
    2. Re:Only 5 users needed per site by GnomeKing · · Score: 1

      As with all stats, the whole point of having more people is to get an accurate view of the WHOLE POPULATION - not just the population which is represented by a single user, or 15 users...

      Those 15 users might all be completely computer literate in which case usability issues are minimal/not obvious or they all might be computer illiterate in which case everything is a usability issue...

      He needed to use a much larger sample due to the differences between the way that each person looks at a website... an issue for one is not an issue for someone else All of his group might well have all had the same opinion of a particular potential issue, by saying that its not an issue atall - whereas a million other kids would be stumped completely...

      If the kids that were chosen were completely at random from the WHOLE population then yes, the study means something... if its not completely random then it means a lot less

  54. Jakob scares me... as do cows by AssFace · · Score: 1

    he is a scary looking man, and his pages are even scarier.
    he might know all about usability - but he makes some ugly-ass pages.

    --

    There are some odd things afoot now, in the Villa Straylight.
  55. Kids are not a lower life-form by seldolivaw · · Score: 2

    I really hope I never reach the stage where I start (as lots of people do) to treat kids as if they were some kind of vastly different group of people, or another form of life. Kids are just (sometimes) slightly dumber people who happen to be small. Why is it surprising that they act like adults?

  56. Mod parent up! by Anonymous Coward · · Score: 0

    Dammit, and my mod points expired yesterday...

  57. Actually... by cr@ckwhore · · Score: 2

    ...the testing shows kids really aren't that different than adults...

    Actually, I believe that statement would be more accurate as "the testing shows adults aren't that different than kids".

    How many times do we hear that the average adult reads at a 5th grade level? (In a strange bout of irony, this post is written at a 5th grade level.) It makes perfect sense that the web is applied at the same level. Obviously, the study of how kids use the web is good insight into how adults use the web.

    Its all about simple things. Shapes, colors, happy faces. Look at XP! The UI is all about bright colors and interesting fake 3 dimensional shapes that look like they were designed by a bunch of 5th graders with little tykes toys.

    Regardless, the study's findings are interesting and should be looked at closely by web designers for insight about developing an effective web UI. After all, the important thing is to get your message across. May as well aim the message where it can be best understood.

    --
    Skiers and Riders -- http://www.snowjournal.com
  58. Pretty Simplistic Teaser Article by Titusdot+Groan · · Score: 1
    Does somebody have a "registration free" link to the real article :-)

    My kids love Neopets and Lego. These are great sites for kids and have great navigation -- the never get hung up at these sites. Don't get me started on Disney -- I have to practically navigate for them when they go to Disney.

    One thing that kids do a lot (my sample is about 15 kids -- my 2, nephews and nieces and the kids friends) is click all over the webpage if the computer "gets slow" (this kills windows 95 :-). They also tend to get extremely frustrated if they can't figure out how something works. Really bad or complicated user interfaces at web sites that are important to them (Pokemon, Digimon, etc.) can start them crying. If they leave a web site for this reason they may never go back.

    Teaching my 6 and 8 year olds about banner ads only took a couple of minutes. The 6 year old once asked if an ad for "increasing your internet speed" was something I wanted him to look into :-)

    Of course my wife or I are almost always in the room with them when their surfing so they can ask for help if they get into trouble.

    The 6 year old prefers Mac X, then Linux and then Windows 98. The 8 year old likes Windows and Mac X but doesn't like Linux. There's no accounting for taste I guess.

  59. Disney.com serves multiple purposes by wadetemp · · Score: 2

    I agree that the metaphors are bad, but I don't think Disney.com is intended to be strictly a children's site. ZoogDisney.com, for instance, is one of the (easy to remember) sites that is advertised daily on the channel itself, and that site appears much more focused towards children, and the shows that they are likely to be interested in.

    After all, are kids going to be doing online shopping or vacation planning?

    For this "general info" Disney site, does it really matter where kids go off the homepage? They're probably not going to be looking for shopping or vacations... and every other section has a plethora of games and "minesweeping" worthy content. I don't really think kids care what sections are called as long as the destination is fun.

  60. You weren't weird by ColGraff · · Score: 2

    At twelve years old, that's pushing the upper age limit (or exceeding it) that these pages are designed for.

    --
    I'm the stranger...posting to /.
  61. who's complaining? by wadetemp · · Score: 2

    40% of the boys complained, compared to 8% of the girls

    Before I believe this statistic, I'd like to know what qualifies as complaining. I would also like a study done on whether males just naturally complain about everything 40% of the time, which is likely (which brings us to Slashdot.)

  62. (kids != "masters of technology") by PaganRitual · · Score: 1

    i dont think that when people refer to kids as the 'masters of technology', they were ever refering to the '6 to 12' years olds that were studied in the article ... it takes them at least another 4-6 years to be able to attain a l33t h4x0r status, and to be able to work out how to hide all the details that IE stores of their searches for 'boobies' on the internet ...

    ... and sure, they may not be masters of technology, but at least when an error occurs while they are browsing or it takes a long time they dont run around panicing and saying that they somehow 'deleted the internet' ... insert name of nearest computer illiterate person here ... in my case its the tech support supervisor of the company i program for ... *sigh*

  63. Well duh... by idontneedanickname · · Score: 1

    let me guess they tested it on american kids...

    europien kids have some common sense and havent microwaved their brains to mush in front of a tv...

    (as did their a-dolt counterparts)

  64. But of course! by Shiny+Metal+S. · · Score: 2

    As you might expect, kids like sound and animation more than adults. They're also much more likely to click on ads ... but mostly because they don't realize that's what they are.

    I was worried that I have so low adclick-per-visitor ratio on my websites lately, but now I see that I just have to slightly modify my main welcome pages to: "If you are below 18 years old, click ENTER, otherwise click EXIT." Because I have lots of high quality animations there! Kids will love it!

    --

    ~shiny
    WILL HACK FOR $$$

  65. Ads. by lostchicken · · Score: 1

    Have you ever seen the "you're a winner, click here to claim your prize" ad? Well if you do click there, you find a page with a phone number.

    I found this out, when teaching a web camp for kids aged 7-13, when a camper clicked on the ad, and spent the rest of the day trying to claim his prize. He called the number, and found it to be a jewelry store, not the free trip he'd been promised.

    Imaging having to explain corrupt marketing to a 7 year old. It's not just annoying, it's irresponsible.

    --
    -twb
    1. Re:Ads. by Anonymous Coward · · Score: 0

      Well, if you don't explain corrupt marketing to a 7 year old, the next year you'd have to explain it to an 8 year old. If you don't explain it to an 8 yr old, you'd have to explain it to a 9 yr old.

      If you try "protect" kids from things like that, you just end up with *adults* who click on those banners and phone those numbers (why do you think those ads still actually work?)

      Kids have to learn about these things sooner or later, lest they become another one of the adults who are feeding this industry (if nobody clicked on those things, the corrupt marketers would stop doing it, quickly). Learning about corrupt marketing is hardly going to spoil anyones childhood.

  66. Get real! by Anonymous Coward · · Score: 1, Insightful

    I am 14 and have been on the net for at least 4-5 years. Maybe I'm not in the majority, considering I read slashdot, but the vast majority of people can distinguish between ads and content regardless of age. If you are, let's say 10-11 or above, I'd guess most times you are using the internet it's for some form of content.

    It doesn't matter whether this content is about sports, video games, advanced nuclear physics, or /. However, there is invariably a reason you're on the computer- and it's easy to figure out from trial and error that "you have one new message waiting" or "punch the monkey and win" won't get you to that content.

    I participate in several online discussion communities about a variety of topics. However, I don't usually note the fact I'm 14 when I post. It's sad that just the fact of this can make people take what you say less seriously, rather then considering it for what it is.

  67. Re:Flash + Right Mouse Button + Kid = Frustrated K by plsuh · · Score: 1

    One mouse button? Macintosh! Ever wonder why the Mac is so successful in K-12?

    --Paul

  68. Re:Flash + Right Mouse Button + Kid = Frustrated K by Anonymous Coward · · Score: 0

    NOOOOOOO, Right mouse button GOOD! Only Silly macs have ONLY ONE mouse button! Why would you make your superior PC to a MAC? YOU HEAR THAT? the sky is falling! ahhhhhh

  69. Wait a second... by Anonymous Coward · · Score: 0

    "We tested 39 kids in the United States and 16 in Israel, to broaden the international applicability of our recommendations."

    Isn't Israel the 51st state?

  70. This study is my nightmare. by khoward1 · · Score: 1

    Some background: I've been running a site called Roald Dahl Fans for a few years now. Since the site appeals to both kids and adults, I've been struggling for ages to find a format that works for everybody. My biggest problem is that most kids would rather send me a question in an e-mail than spend two minutes looking for the answer at the site. I've gone to a lot of trouble to make the site structure as transparent as possible. I even grudgingly gave in and added a search function a year ago. (I know it sucks; I need to write my own. But considering that most of the queries I get now are idiotic beyond belief - i.e. "roald dahl" - I really can't be arsed.) So now I've got Jakob confirming my worst fears that thousands of kids are hitting the site and turning away in disgust at paragraphs - whole paragraphs! - of text. Just wonderful.

    You know what? I like the way I do things. Do me a favor and compare my site to the official Dahl site. Is that the kind of site I should aspire to? It's got lots of sounds and animation and crap (of course, it won't work if you don't have Flash), and it's impossible to find a specific piece of information. And what text they do have, they don't allow you to copy and paste from! I couldn't believe it when they launched that thing. Of course it's popular, but are kids actually learning anything? (Not that every site has to be educational, but Dahl was all about literacy and that site has all the literary merit of a Pokemon episode.)

    My question is - am I all wrong here to be imposing my idea of how my site should be used on visitors? Just because kids like flashy dancing widgets, does that mean I have an obligation to give it to them? (Actually, the real question here is "Why am I taking Jakob so seriously?")

  71. I feel sorry for those kids by scrod · · Score: 1
    Kids also typically have slow connections and outdated software. Given these limitations, websites must avoid technical problems or crashes related to access by low-end equipment. Faced with an error message, kids in our study told us that they see them a lot, and that the best thing to do is to ignore them or close the window and find something else to do.


    Isn't it child abuse to force a kid to browse the web on Windows machines?
    1. Re:I feel sorry for those kids by Anonymous Coward · · Score: 0

      I think so. Then again, "friends don't let friends run Windows".

  72. Grow up and read the article by EnglishTim · · Score: 2

    The age group they were looking at was 6-12 year olds. You're obviously fairly computer literate, and yet you say yourself that you didn't know what an ad was until you were 10. Does it really suprise you that some kids might not work that out until a little later?

  73. An ideal way for kids to learn how to count. by Anonymous Coward · · Score: 0

    Also, children don't like slow downloads any more than adults do. As one first-grade girl said, "Make it go faster! Maybe if I click it, it will go faster..."

    Just count as you click till bed time.

    If the kid doesn't sleep earlier it will at least learn how to count.+-

  74. Umm... by Perdo · · Score: 2

    If collecting data on children under 13 is against the law, how did they get the data for this study?

    --

    If voting were effective, it would be illegal by now.

  75. From the article... by Anonymous Coward · · Score: 0
    When To Test More Users

    You need to test additional users when a website has several highly distinct groups of users. The formula only holds for comparable users who will be using the site in fairly similar ways.

    If, for example, you have a site that will be used by both children and parents, then the two groups of users will have sufficiently different behavior that it becomes necessary to test with people from both groups. The same would be true for a system aimed at connecting purchasing agents with sales staff.
    What does "distinct groups" actually mean?
    Seperated by IQ? definitely...
    Seperated by connection speed? almost certainly, since people have different browsing habits according to their connection speed
    Seperated by browser? even the slightest rendering anomyly when using different browsers can cause usability issues
    Seperated by personality? Some people are more likely to do one thing one way than others...
    Seperated by experience on the web? Again, almost certainly... different people use the web in different ways...
  76. Enlarge your penis now! by racerx509 · · Score: 1

    hrm, the statement that kids can't tell the difference between advertising and content is very true. My 11 year old kid brother has a problem, or should I say I have a problem with this. He likes to go the fansites like da black goku, dragonballz.dk etc, but they shoot many a popup and flash at you. He clicks and the next thing you know, "Enlarge your penis" "Fine Pissing Girls", "Britney Spears Nude!". Dialers are downloaded and the homepage is changed, and my tcp stack is fscked. I have to ad aware my system, run window washer and go through it with a fin toothed comb looking at all my directories after he surfs. Worst thing though is that the dialers are not compatible with the dsl modem I've got, so they usually kill the connection. Until I can hunt em down and remove them as well as their registry keys.

    --
    13 year old white supremacists are shitty web designers.
    1. Re:Enlarge your penis now! by Anonymous Coward · · Score: 0

      Why not create a separate user for him, with non-administrator priviledges? It doesn't even need to have a password, he can just click on his own user login and log straight in.

      Then you can keep him out of your directories, and easily see whats in his directories. Also, his internet cache is then stored separately too, as well as user registry keys.

      You can do this sort of thing with WinXP/2K/NT/Linux/BSD etc. 9X/Me is crap though.

  77. And of course later, by smcv · · Score: 1

    And of course slightly later in life when they're using Windows (or indeed Windows-styled Unix apps) rather than just a web browser, they'll have to re-learn that you right-click to do just about anything ;-)

  78. Rewards and Punishment. by Anonymous Coward · · Score: 0

    > The 6 year old prefers Mac X, then Linux and then
    > Windows 98. The 8 year old likes Windows and Mac X
    > but doesn't like Linux. There's no accounting for
    > taste I guess.

    You should give the 6 year old some freshly baked chocolate chip cookies, and spank the living shit out of the 8 year old.

  79. You're not wrong. by Anonymous Coward · · Score: 0

    > My question is - am I all wrong here to be imposing > my idea of how my site should be used on visitors? > Just because kids like flashy dancing widgets, does > that mean I have an obligation to give it to them? > (Actually, the real question here is "Why am I > taking Jakob so seriously?") As George Carlin said, "Fuck the children!" Seriously, though, try to remember that it is *your* site, *your* work, and *your* bill from the hosting people. Do as thou wilt shall be the whole of the Law here, and if the users don't like your site they can go elsewhere.

  80. Kids are *used* to fast load times... by rickthewizkid · · Score: 1

    When I was a kid, I had a commodore 64... and even at 6 years old, I learned to be patient with the long load times (sometimes up to and including 4 minutes!) and the occasional game that would not even boot! And of course, I think that having to learn enough BASIC commands to get the machine up and running made me a better hacker today because of it...

    Kids today have it so easy... point here, click there... When I was your age, I had to type in BASIC commands, and muck around with programs stored on AUDIO CASSETTES!!! :)

    -Rick

    1. Re:Kids are *used* to fast load times... by Alsee · · Score: 2

      When I was a kid, I had a commodore 64...
      When I was your age, I had to type in BASIC commands, and muck around with programs stored on AUDIO CASSETTES!!!


      hehehehe When I got a Commodore 64 it was to replace my Vic-20 :)

      The audio cassette load times sucked, but the part that always irritated me was when you had several programs on one tape and you had to fastforward/rewind to try and find the beginning of the program you wanted.

      -

      --
      - - You can't take something off the Internet! That's like trying to take pee out of a swimming pool.
  81. Test Anon by Anonymous Coward · · Score: 0

    test

    1. Re:Test Anon by Pseudonymus+Bosch · · Score: 2

      What?

      --
      __
      Men with no respect for life must never be allowed to control the ultimate instruments of death.
      GW Bu